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Social Marketing   Offline Behavior & Online Conversation
 

Social Marketing Offline Behavior & Online Conversation

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    Social Marketing   Offline Behavior & Online Conversation Social Marketing Offline Behavior & Online Conversation Presentation Transcript

    • Social Marketing: Offline Behavior & Online Conversation October 21, 2009 @GamePlanHayden #MCWeek
    • What We Know Now The Audience is no longer listening… they’re TALKING!
    • What We Know Now The Audience is no longer “accountable”
    • “Alternative Reality”
    • Dell Lounge: Telluride Film Festival
    • Dell Lounge: Telluride Film Festival
    • Dell Lounge: Telluride Film Festival
    • Bacardi Mojito “In The Mix”
    • Bacardi Mojito “In The Mix”
    • Bacardi Mojito “In The Mix”
    • AMD Phenom II Launch
    • Dell Lounge: ACL Music Festival A Blogger Collective •curate the after parties by choosing the bands featuring. •Blog about party and bands before, during and after festival •Garner robust music content from the Opt-in email campaign band performances, interviews, and used to distribute blog coverage. DellLounge wrist bands •Association with a group like this will for VIP line access likely build credibility in the music community Video and audio content drove post- event traffic HotFreaks! audiences drove traffic
    • Dell Lounge + Perez Hilton
    • Online = Offline
    • Relationships
    • Mobile!
    • Image Credit: Wired.com
    • *Source: Keller-Fay Group Image Credit: Flickr
    • Image Credit: flickr.com
    • Image Credit: parkcitymountain.com
    • tim@gpexperience.com www.gpexperience.com Twitter/Skype: GamePlanHayden Mobile: 512 – 750 – 4066