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Social Marketing   Offline Behavior & Online Conversation
Social Marketing   Offline Behavior & Online Conversation
Social Marketing   Offline Behavior & Online Conversation
Social Marketing   Offline Behavior & Online Conversation
Social Marketing   Offline Behavior & Online Conversation
Social Marketing   Offline Behavior & Online Conversation
Social Marketing   Offline Behavior & Online Conversation
Social Marketing   Offline Behavior & Online Conversation
Social Marketing   Offline Behavior & Online Conversation
Social Marketing   Offline Behavior & Online Conversation
Social Marketing   Offline Behavior & Online Conversation
Social Marketing   Offline Behavior & Online Conversation
Social Marketing   Offline Behavior & Online Conversation
Social Marketing   Offline Behavior & Online Conversation
Social Marketing   Offline Behavior & Online Conversation
Social Marketing   Offline Behavior & Online Conversation
Social Marketing   Offline Behavior & Online Conversation
Social Marketing   Offline Behavior & Online Conversation
Social Marketing   Offline Behavior & Online Conversation
Social Marketing   Offline Behavior & Online Conversation
Social Marketing   Offline Behavior & Online Conversation
Social Marketing   Offline Behavior & Online Conversation
Social Marketing   Offline Behavior & Online Conversation
Social Marketing   Offline Behavior & Online Conversation
Social Marketing   Offline Behavior & Online Conversation
Social Marketing   Offline Behavior & Online Conversation
Social Marketing   Offline Behavior & Online Conversation
Social Marketing   Offline Behavior & Online Conversation
Social Marketing   Offline Behavior & Online Conversation
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Social Marketing Offline Behavior & Online Conversation

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  • 1. Social Marketing: Offline Behavior & Online Conversation October 21, 2009 @GamePlanHayden #MCWeek
  • 2. What We Know Now The Audience is no longer listening… they’re TALKING!
  • 3. What We Know Now The Audience is no longer “accountable”
  • 4. “Alternative Reality”
  • 5. Dell Lounge: Telluride Film Festival
  • 6. Dell Lounge: Telluride Film Festival
  • 7. Dell Lounge: Telluride Film Festival
  • 8. Bacardi Mojito “In The Mix”
  • 9. Bacardi Mojito “In The Mix”
  • 10. Bacardi Mojito “In The Mix”
  • 11. AMD Phenom II Launch
  • 12. Dell Lounge: ACL Music Festival A Blogger Collective •curate the after parties by choosing the bands featuring. •Blog about party and bands before, during and after festival •Garner robust music content from the Opt-in email campaign band performances, interviews, and used to distribute blog coverage. DellLounge wrist bands •Association with a group like this will for VIP line access likely build credibility in the music community Video and audio content drove post- event traffic HotFreaks! audiences drove traffic
  • 13. Dell Lounge + Perez Hilton
  • 14. Online = Offline
  • 15. Relationships
  • 16. Mobile!
  • 17. Image Credit: Wired.com
  • 18. *Source: Keller-Fay Group Image Credit: Flickr
  • 19. Image Credit: flickr.com
  • 20. Image Credit: parkcitymountain.com
  • 21. tim@gpexperience.com www.gpexperience.com Twitter/Skype: GamePlanHayden Mobile: 512 – 750 – 4066

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