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Mobile Marketing:  Turning Passive Advocates Into Social Influencers
 

Mobile Marketing: Turning Passive Advocates Into Social Influencers

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    Mobile Marketing:  Turning Passive Advocates Into Social Influencers Mobile Marketing: Turning Passive Advocates Into Social Influencers Presentation Transcript

    •   Mobile  Marke+ng:     Turning  Passive  Advocates     Into  Social  Influencers       Tim  Hayden,  CMO,  44Doors  @TheTimHayden  –  February  17,  2012  –  Dallas,  Texas  
    • 90% ofAmericans are within  3 feet of their mobile phones  24 hours a day. Mobile Experience Solutions: Technology + Strategy
    • ScanQR Code
    • Text“BOBEVANS”
    • Click44d.co/BEvans
    • Scan,  Text  or  Click?   • QR  Code  Scan        30%   • SMS  Text            41%   • URL  (browser)      29%   ~1MM  clicks  Sept-­‐Dec  2011  –  44Doors  Capture  Ciients  
    • Mobile Experience Solutions: Technology + Strategy
    • Mobile Experience Solutions: Technology + Strategy
    • Consumers  on-­‐the-­‐go  “look”  less  at  social  media   (length  of  +me)  on  handheld  mobile  devices.   1 1
    • Almost  half  (46%)  of   consumers  research  an  item  on  their  smartphone   before  going  to  a  store     to  buy  it.     1 2
    • 37%  researched  an  item   on  their  phone  before   buying  it  online.     1 3
    • INFLUENCER  
    • Decisions  are  being  made  in   dynamic  communication  systems,  or  mesh  networks,   where  consumers  share   experiences  and  make   decisions  together.   Mobile Experience Solutions: Technology + Strategy
    • Mobile Experience Solutions: Technology + Strategy
    • Mobile Experience Solutions: Technology + Strategy
    • •  Condensed  Content  (4-­‐10X  reducRon  of   desktop  site)  •  NavigaRon  limited  to  2-­‐3  acRons  beyond   landing  page  •  Quick  Load  Time  (you  have  <30  seconds!)  
    • Location  Search   Time/Terms   Date   Context   Device   Language   Type  
    • •  Cross-­‐plaYorm  tested!  (Beyond  IOS  &   Android)  •  Data  feed  (API  –  locaRon,  device,  A-­‐B  tesRng,   Rme/date)  with  CRM/profiling  plaYorm  •  Responsive  Design  (Javascript  +  HTML5)  
    • Mobile Experience Solutions: Technology + Strategy
    •                      Rm@44Doors.com   @TheTimHayden   Mobile Experience Solutions: Technology + Strategy