Mobile	  Marke+ng:	  	      Turning	  Passive	  Advocates	  	        Into	  Social	  Influencers	                 ...
90% ofAmericans are within      3 feet   of their    mobile   phones   24 hours 	     a day.	    Mobile Experience Solutio...
ScanQR Code
Text“BOBEVANS”
Click44d.co/BEvans
Scan,	  Text	  or	  Click?	    • QR	  Code	  Scan	   	   	   	  30%                                                	    • ...
Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
Consumers	  on-­‐the-­‐go	  “look”	  less	  at	  social	  media	      (length	  of	  +me)	  on	  handheld	  mobile	  devic...
Almost	  half	  (46%)	  of	    consumers	  research	  an	  item	  on	  their	  smartphone	    before	  going	  to	  a	  st...
37%	  researched	  an	  item	   on	  their	  phone	  before	       buying	  it	  online.	  	                              ...
INFLUENCER	  
Decisions	  are	  being	  made	  in	   dynamic	  communication	  systems,	  or	  mesh	  networks,	    where	  consumers	  ...
Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
•    Condensed	  Content	  (4-­‐10X	  reducRon	  of	       desktop	  site)	  •    NavigaRon	  limited	  to	  2-­‐3	  acRon...
Location	  Search	                                         Time/Terms	                                          Date	     ...
•    Cross-­‐plaYorm	  tested!	  (Beyond	  IOS	  	       Android)	  •    Data	  feed	  (API	  –	  locaRon,	  device,	  A-­...
Mobile Experience Solutions: Technology + Strategy
               	                	        	  	  	   	  	                	         	         	  Rm@44Doors.com	   @TheTimHay...
Mobile Marketing:  Turning Passive Advocates Into Social Influencers
Mobile Marketing:  Turning Passive Advocates Into Social Influencers
Mobile Marketing:  Turning Passive Advocates Into Social Influencers
Mobile Marketing:  Turning Passive Advocates Into Social Influencers
Mobile Marketing:  Turning Passive Advocates Into Social Influencers
Mobile Marketing:  Turning Passive Advocates Into Social Influencers
Mobile Marketing:  Turning Passive Advocates Into Social Influencers
Mobile Marketing:  Turning Passive Advocates Into Social Influencers
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Mobile Marketing: Turning Passive Advocates Into Social Influencers

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Mobile Marketing: Turning Passive Advocates Into Social Influencers

  1. 1.   Mobile  Marke+ng:     Turning  Passive  Advocates     Into  Social  Influencers       Tim  Hayden,  CMO,  44Doors  @TheTimHayden  –  February  17,  2012  –  Dallas,  Texas  
  2. 2. 90% ofAmericans are within 3 feet of their mobile phones 24 hours a day. Mobile Experience Solutions: Technology + Strategy
  3. 3. ScanQR Code
  4. 4. Text“BOBEVANS”
  5. 5. Click44d.co/BEvans
  6. 6. Scan,  Text  or  Click?   • QR  Code  Scan        30%   • SMS  Text            41%   • URL  (browser)      29%   ~1MM  clicks  Sept-­‐Dec  2011  –  44Doors  Capture  Ciients  
  7. 7. Mobile Experience Solutions: Technology + Strategy
  8. 8. Mobile Experience Solutions: Technology + Strategy
  9. 9. Consumers  on-­‐the-­‐go  “look”  less  at  social  media   (length  of  +me)  on  handheld  mobile  devices.   1 1
  10. 10. Almost  half  (46%)  of   consumers  research  an  item  on  their  smartphone   before  going  to  a  store     to  buy  it.     1 2
  11. 11. 37%  researched  an  item   on  their  phone  before   buying  it  online.     1 3
  12. 12. INFLUENCER  
  13. 13. Decisions  are  being  made  in   dynamic  communication  systems,  or  mesh  networks,   where  consumers  share   experiences  and  make   decisions  together.   Mobile Experience Solutions: Technology + Strategy
  14. 14. Mobile Experience Solutions: Technology + Strategy
  15. 15. Mobile Experience Solutions: Technology + Strategy
  16. 16. •  Condensed  Content  (4-­‐10X  reducRon  of   desktop  site)  •  NavigaRon  limited  to  2-­‐3  acRons  beyond   landing  page  •  Quick  Load  Time  (you  have  30  seconds!)  
  17. 17. Location  Search   Time/Terms   Date   Context   Device   Language   Type  
  18. 18. •  Cross-­‐plaYorm  tested!  (Beyond  IOS     Android)  •  Data  feed  (API  –  locaRon,  device,  A-­‐B  tesRng,   Rme/date)  with  CRM/profiling  plaYorm  •  Responsive  Design  (Javascript  +  HTML5)  
  19. 19. Mobile Experience Solutions: Technology + Strategy
  20. 20.                      Rm@44Doors.com   @TheTimHayden   Mobile Experience Solutions: Technology + Strategy
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