Mobile Searchas a technology…Google has, and will, change therules on how your site is indexed:ARE YOU MOBILE FRIENDLY?ARE YOU NEARBY?DO YOU HAVE VIDEO?ARE YOU POPULAR? …as a behavior
Social is now immediate Engage Re-direct Privately NO NO YE YE S S Engage Converse Compliment Assess Proceed Proceed Re-direct in public? further? NO YE Community NO S Managers NO YE Expertise S Product Can CM Engage with Assess help? Privately product? YE S Participant upset? Monitor Conversations !! Complaint !! Is Company Is topic Positive Proceed engagement Proceed sensitive? outcome? NO positive? YE YE S S Community YE NO NO S Legitimate? Engage ?! Other issues !? Assess Proceed Privately YE S NO Engage Do not engage Re-direct (optional, but recommended) Privately LISTEN ASSESS ENGAGE REPEAT
Decline in Social Media & Online Attention We have better things to do, places to go and people to see. It is illegal in almost every state (US) to look at/touch your phone while driving. Apps, SMS texting, Apps, email, Apps!We run into each other if we stare at our phones while walking.