• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
DreamForce - Tim Hayden - 10 Things You Should Know About Mobility
 

DreamForce - Tim Hayden - 10 Things You Should Know About Mobility

on

  • 2,426 views

These are the slides I presented at DreamForce 2012 in San Francisco to discuss mobile engagement strategy.

These are the slides I presented at DreamForce 2012 in San Francisco to discuss mobile engagement strategy.

Statistics

Views

Total Views
2,426
Views on SlideShare
2,426
Embed Views
0

Actions

Likes
2
Downloads
0
Comments
2

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

12 of 2 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    DreamForce - Tim Hayden - 10 Things You Should Know About Mobility DreamForce - Tim Hayden - 10 Things You Should Know About Mobility Presentation Transcript

    • Marketing Cloud:Mobile Engagement Strategy10 Things You Should Know About MobilityTim Hayden, , SVP Mobile Strategy @TheTimHayden www.linkedin.com/in/saddleup
    • VIDEO SHOWN MAY BE FOUND AT THIS ADDRESS:http://news.cnet.com/8301-17938_105-57482211-1/a-look-at-our-gamified-augmented-reality-future/
    • Why mobile? (What’s the big deal? Really?)
    • We’ve been upright and walking *mobile+ for more than 4 million years… …and, we’ve been sitting on our tails, typing, for less than 200 years.
    • EMPOWERING LIBERATING REWARDING50% US (70%+ Asia/Europe) ~40% of US Smartphone UsersSmartphone Ownership Owned Device < 1 Year
    • Where doesMobile fit? (the age of mobility…the mobile life)
    • TODAY’S DIGITAL ECOSYSTEM THE CURRENT DIGITAL ECOSYSTEM: WEB, SOCIAL, MOBILE, SEARCH Internal Properties (Intranets etc.) Mobile Properties CORPORATE External Websites External Social Networkssearch engines BRAND WEBSITES MULTIBRAND social sharing WEBSITES BRANDS MULTIBRAND BLOGGER OUTREACH BLOGS CORPORATE RICH MEDIA WEBSITES PARTNERSHIPS ADS BANNER ADS Owned + Paid + Earned Earned
    • TOMORROW’S DIGITAL ECOSYSTEM MOBILE TECHNOLOGY AND BEHAVIORS PART OF EVERYTHING Internal Properties (Intranets etc.) CORPORATE External Websites External Social Networkssearch engines BRAND WEBSITES MULTIBRAND social sharing WEBSITES LOCATION BASED BRANDS MULTIBRAND BLOGGER OUTREACH BLOGS CORPORATE RICH MEDIA WEBSITES PARTNERSHIPS ADS BANNER ADS DIGITAL OOH NICHE APPS Owned + Paid + Earned Earned
    • MOBILITY is LIFEHOME WORK STORE PLAY
    • Mobility is a Behavior(or Behaviour)
    • Tablets = “Lean Back” Primary: Apps News/Media Long Form Content Shopping: M-Commerce Games Utility: Home & Business
    • Smartphones = “On-the-Go” Primary: Texting Social Search/Inquiry Shopping: Deals/Payments Games Utility: Life & Play
    • 10 things you should know about mobilebehavior and what you can do about each to engage users
    • #10Go Offline
    • Source: Our Mobile Planet: United States, Google/Ipsos OTX MediaCT, US, May 2012
    • #9More $ More Users
    • #8Be Responsive & Reactive
    • #7 Remember,its a Camera
    • #6Remember,its a Phone
    • #5Make it Easy
    • #4 SocialImmediacy
    • Engage Re-direct Privately NO NO YES YES Engage Converse Compliment Assess Proceed Proceed Re-direct in public? further? NO YESCommunity NOManagers NO YES Expertise Product Can CM Engage with Assess help? Privately product? YES Participant upset? Monitor Conversations !! Complaint !! Is Company Is topic Positive Proceed engagement Proceed sensitive? outcome? NO positive? YES YESCommunity NO NO YES Legitimate? Engage ?! Other issues !? Assess Proceed Privately YES NO Engage Do not engage Re-direct (optional, but recommended) Privately LISTEN ASSESS ENGAGE REPEAT
    • #3Brevity Rules the Moment
    • Decline in Social Media & Online Attention• We have better things to do, places to go and people to see.• It is illegal in almost every state (US) to look at/touch your phone while driving.• Apps, SMS texting, Apps, email, Apps!• We run into each other if we stare at our phones while walking.
    • #2Integration is Key
    • Social Experiences ClickStream CRMTransactions Email App(s) SMS/MMS
    • #1
    • Think Mobile Behavior beforeMobile Technology
    • Tim HaydenSVP, Mobile Strategy@TheTimHaydentim.hayden@edelman.com