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BOLO Social Super Forum - Tim Hayden "Mobile Impacts to Social Media"
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BOLO Social Super Forum - Tim Hayden "Mobile Impacts to Social Media"

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From the 10-11-11 BOLO "Social Super Forum" with Jay Baer and Tom Martin, these were my slides presented to discuss the impact that mobile behavior and smartphone proliferation have on social media in …

From the 10-11-11 BOLO "Social Super Forum" with Jay Baer and Tom Martin, these were my slides presented to discuss the impact that mobile behavior and smartphone proliferation have on social media in marketing and advertising.

Published in: Business, Technology

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Transcript

  • 1. SocialSuper Forum
    October 11, 2011
    Scottsdale – Hotel Valley Ho
    Tim Hayden, CMO, 44Doors
  • 2. Mobile is different
    than Social.**yet the two are wildly interdependent
  • 3.
  • 4.
  • 5. Sure, social media brought like minds together…
  • 6. …but, social media *happened* at the perfect time.
  • 7.
  • 8.
  • 9.
  • 10. Sent from my shiny new iPhone, please excuse typos
  • 11. Location + Story
    CONTEXT
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. VS.
  • 17. GO OFFLINE!
  • 18. Offer multiple channels from offline to online (QR Codes, URLs, SMS)
  • 19.
  • 20.
  • 21.
  • 22. 2012…
    NFC: Near-Field Communications
    Will compliment QR code scanning
    Makes offline-to-online seamless “sans camera”
    Will be very popular in 2013
  • 23. 2012…
    Digital Out-of-Home
    Place-based Social Media
    LocaModa
    FeedMagnet
    Mass Relevance
  • 24.
  • 25. Thank you
    tim@44Doors.com
    @TheTimHayden