Mobile Monday 04/2013: Sohagame - Smartphone Era

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Bài chia sẻ của anh Bùi Quang Minh, Giám đốc Soha Game (VCCorp) trong buổi hội thảo do Mobile Monday tổ chức tại Hà Nội vào ngày 25/04/2013 với chủ đề về game di động.

Bài chia sẻ của anh Bùi Quang Minh, Giám đốc Soha Game (VCCorp) trong buổi hội thảo do Mobile Monday tổ chức tại Hà Nội vào ngày 25/04/2013 với chủ đề về game di động.

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  • Internet users 2012 ~ 33M  58M in 2016 (25 – 30% using their phone)Over 500,000 devices per month  end of 2013
  • - Premium (Pay per download)  F2P (In-app purchase) to maximize downloads and then users (Clash of Clan, Rage of Bahamut, P&D)Tablet first  best gaming experience on iOS then iPhone (Index Ventures post)iOS first: best user experience, and no device segmentation woes Tips: vertical screen is better for office workers
  • Supercell now is at 800M valuation (only 2 main games)GungHo is now more than $9B valuation (Bloomberg) vs to GREE $3B, DeNA $4.3B, Zynga $2.6B, EA $5.34B

Transcript

  • 1. http://sohagame.vn
  • 2. About me• Bui Quang Minh• Director of Soha Game – VC Corp- Been in Internet industry for 6 years- Been in Gaming industry for 2 years 
  • 3. Smartphone Era• Growth rate 1/2012 – 1/2103: 266%• Total: ~ 14M activated devices (Ministry of Information andCommunication – Consultant Report about Changing Mobile Network Service in Vietnam)
  • 4. Shift to Smartphone• The World:– GREE, DeNA, Gameloft, Kingsoft, Shanda, Changyou,Tencent … even Zynga, EA.• Vietnam:• MECorp: iWin iOS/Android, TeaMobi: Avatar• Divmob, Colorbox, JOY, Pine, Glass Egg…• VNG: Xếp Hình, Appstore (choapp.vn?)• MC Corp: Tào Tháo truyện, VTC Mobile: Gà 3D• Soha Game: iOS only ? (iGa, Tinh Kiem and 10 more to comein 2013)
  • 5. “Smart” games should• Premium (pay per download)  F2P (In-apppurchase)• Tablet first• iOS or Android first? My choice: iOS• The key is the game itself, chose your deviceto maximize user experience• Tips: idea + target audience  casual, hard-core, mid-core or “casual mid-core”
  • 6. Success stories• Rovio, Supercell, GungHo, and hundredsChinese game companies• EA, Gameloft, Zynga, Capcom…?• Vietnam: TeaMobi, MECorp, Divmob,Colorbox, MC Corp, VTC Mobile, QPlay,…
  • 7. Publishing 2.0• Self publish or co-op with a publisher?• Barriers:– Payment– Localization– Distribution– Customer Service– Marketing/User acquisition– Hosting• Publishing platform  publishing 2.0 approach:– Launch-and-iterate– Analytics-centric– More platform & distribution than publishing
  • 8. Be Soha Game’s PartnerOur advantages: Professional Distribution & Marketing
  • 9. Soha Game ProductsMobile Games:Tình Kiếm Online (RPG) Publish: Dec 2012 VERY FIRST online MMO smartphone games in Vietnam iOS and Android version Top 15 downloaded Apps on Apple StoreUser engagement rate is over 80%!Others:iGà (Casual) Publish: Feb 2013 Stayed #1 downloaded App on Apple Store in 2 weeks(4 days after OB)
  • 10. Contact usContact us now to get your next BIG HIT!Mr. Bui Quang MinhDirectorMobile: (+84) 977479290biz@sohagame.vnhttp://sohagame.vn