Mobile Monday 07/2013: App Monetization 4 Secrets to Success

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Bài chia sẻ của anh David Yin tại hội thảo Mobile Monday 07/2013 với chủ đề "App Monetization 4 Secrets to Success"

Bài chia sẻ của anh David Yin tại hội thảo Mobile Monday 07/2013 với chủ đề "App Monetization 4 Secrets to Success"

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  • 1. App Monetization 4 Secrets to Success David Yin
  • 2. GLOBAL INNOVATION FOCUSED A Global Mobile Advertising Network
  • 3. 31+ BN AD REQUESTS / MONTH 10% SOUTH AMERICA 7% NORTH AMERICA 11% EUROPE 33% INDIA 14% MIDDLE EAST & AFRICA 11% REST OF ASIA 14% SE ASIA GLOBAL AUDIENCE
  • 4. World’s SIMPLEST App Monetization Platform for Developers
  • 5. 1 2 3 AppWrapped!Any App AppWrapperTM APP FILE Works with existing app file One Click Tool No Coding Needed! App with Monetization $ ONE CLICK, Zero Coding! 
  • 6. More than 1500 campaigns live across 150 countries at any given time
  • 7. Smart Feature Phones Smart Feature Phones THE ONLY AD NETWORK WITH APP AND WAP INVENTORY ACROSS TabletsTablets Smart PhonesSmart Phones
  • 8. LAUNCH AD: Featured before App starts LAUNCH AD: Featured before App starts EXIT AD: Featured on exiting the App EXIT AD: Featured on exiting the App PREMIUM AD UNITS
  • 9. Monetize with AppWrapperTM 20,000+ APPS
  • 10. Developer Partners (Global)
  • 11. Developer Partners (Vietnam)
  • 12. Advertiser Partners
  • 13. App Monetization 4 Secrets to Success
  • 14. CREATE “HYBRID” MODEL 1
  • 15. PAID: In-App Payment FREE: Ads based revenue
  • 16. PAID: In-App Payment FREE: Ads based revenue Combine Free and Paid Models
  • 17. Ads MONETIZE USERS WITH BOTH APPROACHES MONETIZE USERS WITH BOTH APPROACHES App User Choice User downloads App Pay Advertising Micro Transactions: Try & Buy / Subscriptions / Pay per Play ~10-20%
  • 18. USE POWERFUL AD FORMATS 2
  • 19. COVER PAGE BACK PAGE
  • 20. ANY APP RICH MEDIA FORMAT + RIGHT PLACEMENTLAUNCH AD EXIT AD
  • 21. AD MEDIATION CHOICE + CONTROL 3
  • 22. HIGH FILL BUT LOW eCPM REGULAR MEDIATION TAKES AWAY MONEY 60% share 60% share € 100 € 60 € 36
  • 23. OWN AD SALES Direct Ad Sales Team 1 CHOOSE NETWORKS Setup & get paid directly by Ad Networks of your choice 2 REST OF NETWORKS Aggregation of long tail Ad Networks 3 HOUSE ADS Leverage your user base to promote your new apps 4 eCPM HIGH FILL + HIGH eCPM
  • 24. MAXIMIZE DISTRIBUTION 4
  • 25. OTHER APP STORES
  • 26. OEM DEALS
  • 27. Summary CREATE “HYBRID” MODELS USE POWERFUL AD FORMATS 1 2 3 4 AD MEDIATION : CHOICE + CONTROL MAXIMIZE DISTRIBUTION
  • 28. Awards & Recognition We have been awarded: •Media Company of the Year 2012- MMA Smarties •Red Herring Top 100 - Asia •Fastrack Top 20 Startup – Techcircle •Fastest Growing Company in the Portfolio – IDG Ventures Our CEO has been recognized: •Mobile Professional of the Year - Mobbys •#22 on India’s First Digital Power 100 – Impact •WAT Award – Mobile Entrepreneur of the Year
  • 29. David Yin General Manager david.y@vserv.mobi