Mobile Monday 07/2013: App Monetization 4 Secrets to Success

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Bài chia sẻ của anh David Yin tại hội thảo Mobile Monday 07/2013 với chủ đề "App Monetization 4 Secrets to Success"

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Mobile Monday 07/2013: App Monetization 4 Secrets to Success

  1. 1. App Monetization 4 Secrets to Success David Yin
  2. 2. GLOBAL INNOVATION FOCUSED A Global Mobile Advertising Network
  3. 3. 31+ BN AD REQUESTS / MONTH 10% SOUTH AMERICA 7% NORTH AMERICA 11% EUROPE 33% INDIA 14% MIDDLE EAST & AFRICA 11% REST OF ASIA 14% SE ASIA GLOBAL AUDIENCE
  4. 4. World’s SIMPLEST App Monetization Platform for Developers
  5. 5. 1 2 3 AppWrapped!Any App AppWrapperTM APP FILE Works with existing app file One Click Tool No Coding Needed! App with Monetization $ ONE CLICK, Zero Coding! 
  6. 6. More than 1500 campaigns live across 150 countries at any given time
  7. 7. Smart Feature Phones Smart Feature Phones THE ONLY AD NETWORK WITH APP AND WAP INVENTORY ACROSS TabletsTablets Smart PhonesSmart Phones
  8. 8. LAUNCH AD: Featured before App starts LAUNCH AD: Featured before App starts EXIT AD: Featured on exiting the App EXIT AD: Featured on exiting the App PREMIUM AD UNITS
  9. 9. Monetize with AppWrapperTM 20,000+ APPS
  10. 10. Developer Partners (Global)
  11. 11. Developer Partners (Vietnam)
  12. 12. Advertiser Partners
  13. 13. App Monetization 4 Secrets to Success
  14. 14. CREATE “HYBRID” MODEL 1
  15. 15. PAID: In-App Payment FREE: Ads based revenue
  16. 16. PAID: In-App Payment FREE: Ads based revenue Combine Free and Paid Models
  17. 17. Ads MONETIZE USERS WITH BOTH APPROACHES MONETIZE USERS WITH BOTH APPROACHES App User Choice User downloads App Pay Advertising Micro Transactions: Try & Buy / Subscriptions / Pay per Play ~10-20%
  18. 18. USE POWERFUL AD FORMATS 2
  19. 19. COVER PAGE BACK PAGE
  20. 20. ANY APP RICH MEDIA FORMAT + RIGHT PLACEMENTLAUNCH AD EXIT AD
  21. 21. AD MEDIATION CHOICE + CONTROL 3
  22. 22. HIGH FILL BUT LOW eCPM REGULAR MEDIATION TAKES AWAY MONEY 60% share 60% share € 100 € 60 € 36
  23. 23. OWN AD SALES Direct Ad Sales Team 1 CHOOSE NETWORKS Setup & get paid directly by Ad Networks of your choice 2 REST OF NETWORKS Aggregation of long tail Ad Networks 3 HOUSE ADS Leverage your user base to promote your new apps 4 eCPM HIGH FILL + HIGH eCPM
  24. 24. MAXIMIZE DISTRIBUTION 4
  25. 25. OTHER APP STORES
  26. 26. OEM DEALS
  27. 27. Summary CREATE “HYBRID” MODELS USE POWERFUL AD FORMATS 1 2 3 4 AD MEDIATION : CHOICE + CONTROL MAXIMIZE DISTRIBUTION
  28. 28. Awards & Recognition We have been awarded: •Media Company of the Year 2012- MMA Smarties •Red Herring Top 100 - Asia •Fastrack Top 20 Startup – Techcircle •Fastest Growing Company in the Portfolio – IDG Ventures Our CEO has been recognized: •Mobile Professional of the Year - Mobbys •#22 on India’s First Digital Power 100 – Impact •WAT Award – Mobile Entrepreneur of the Year
  29. 29. David Yin General Manager david.y@vserv.mobi

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