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  • Use an aggregator such as Flipboard to read news from various industries, share content based on your community’s interests.
  • A team approach fosters content with fresh voices and content from various areas of the business.


  • 1. Boost Your Personal and Professional Influence with Social Media By Jackie Reau, Game Day Communications
  • 2. Today’s Agenda•Introduction•Social Media as a Communications Tool•Using Social Media as a Personal Branding Tool•Using Social Media as a Professional Branding Tool
  • 3. Personal Branding: You’re Always On with Social Media
  • 4. Social Media Revolution
  • 5. Facebook: Show your true “professional” character
  • 6. Twitter: Short bursts of news for thought leadership positioning
  • 7. YouTube: Quick :90 video snippets
  • 8. Pinterest: Lifestyle, aspiration, recreation
  • 9. Instagram: Visual photo sharing
  • 10. Social Media Challenge or Opportunity?
  • 11. How the Next Generation Consumes Media
  • 12. Use Social Media to Magnify Your Passion into a Profession
  • 13. Own Your Google Search with Social Media
  • 14. These Types of Pictures Should ONLY be Sent via Text (toqualified people)…not socially shared. Duh!
  • 15. With Social Media: You are always “on”
  • 16. Social Media Etiquette: Boss, Priest, Mother
  • 17. The Equivalent of Not Friending Your Boss on Facebook
  • 18. Volunteer for Your Organization’s Social Media Team
  • 19. Social Media as a Customer Service Channel
  • 20. Social CRM to Better Understand Membership SegmentationThe State of Social Media Marketing, September 2012
  • 21. What’s Next for Social in 2013: Social CRM
  • 22. Gamification of Content as It Relates to Fitness http://store.nike.com/us/en_us/?l=shop,fuelband&cp=USNS_KW_0611081620
  • 23. Questions? Jackie ReauGame Day Communications jreau@gamedaypr.com Twitter: @gamedayjreau Linkedin: @jackiereau Facebook: @jackiereau 700 West Pete Rose Way Cincinnati, Ohio 45203 (513) 929-4263