XU Event Management Lecture #2, 1 16-13
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  • 1. Event Management & Promotion January 16, 2012 Lecture Notes Jackie Reau
  • 2. Class Agenda• Review updated syllabus with group assignments• Forbes article review assignment• Elements of Branding an Event• Brand Discussion for the Chili Bowl• Group Discussion
  • 3. Group AssignmentsTeam Skyline Chili: April 10• Freking, Warning, Hough, PaszkiewiczTeam Tobasco: April 17• Green, Guthrie, Horner, Strine
  • 4. Forbes Sports Business10 Sports Business Stories to Watch in 2013Class Discussion
  • 5. http://www.youtube.com/watch?v=iZZt7bgwffo&sns=em