XU Event Management Lecture #2, 1 16-13

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XU Event Management Lecture #2, 1 16-13

  1. 1. Event Management & Promotion January 16, 2012 Lecture Notes Jackie Reau
  2. 2. Class Agenda• Review updated syllabus with group assignments• Forbes article review assignment• Elements of Branding an Event• Brand Discussion for the Chili Bowl• Group Discussion
  3. 3. Group AssignmentsTeam Skyline Chili: April 10• Freking, Warning, Hough, PaszkiewiczTeam Tobasco: April 17• Green, Guthrie, Horner, Strine
  4. 4. Forbes Sports Business10 Sports Business Stories to Watch in 2013Class Discussion
  5. 5. http://www.youtube.com/watch?v=iZZt7bgwffo&sns=em

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