Xavier University Sports Administration Seminar lecture notes #1, 9 9

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  • 1. Sports Administration Seminar September 9, 2013 Lecture Notes Jackie Reau
  • 2. Collegiate Women’s Basketball White Paper Overall perceptions Key recommendations How would you move forward?
  • 3. NCAA Championships Class Projects Group 1: Tennis Group 2: Women’s Basketball Group 3: Men’s Hockey Group 4: Women’s Lacrosse
  • 4. The Bid Why do cities bid on NCAA Championships? Cost/benefit analysis Human/financial resources Review Group Project Expectations
  • 5. Review Project Expectations
  • 6. Audience Development • Determine primary and secondary targeted fan base and qualify/quantify it with a minimum of three sources • Develop a ticketing plan based on capacity (single ticket sales, group sales, community tickets) • Develop a paid media buy plan to reach the target audiences
  • 7. Communications • Develop a strategic communications plan for announcing the awarded Championship • Develop an editorial schedule of when information will be released to media in advance/during the Championship • Develop an editorial schedule for social media platforms used to promote the Championship to fans
  • 8. Community Relations • Develop a legacy plan to mark the NCAA Championship • Will you hold a Fan Fest for your Championship? If so, what will the details include?
  • 9. Student-Athlete Relations • How will your bid offer a unique student- athlete experience?
  • 10. Group Project Discussion
  • 11. Dynamic Ticket Pricing http://www.forbes.com/sites/prishe /2012/01/06/dynamic-pricing-the- future-of-ticket-pricing-in-sports/2/
  • 12. September 23 • Due: Essay opinion response to the Forbes Sports article on Dynamic Ticket Pricing • Your opinion • Should colleges institute and why/why not? • The Art of The Pitch Lecture with In-Class Activity • Guest: Jamie Smith, publisher of the Business Courier and Kelly Tassos, Associate Director of Sales