Xavier university class 1 jan 12

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Assignment for January 12, 2012 Sports & PR graduate class at Xavier University

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Xavier university class 1 jan 12

  1. 1. Xavier University Sports & P.R. Spring 2012
  2. 2. Sports & PR <ul><li>Textbook: Media Relations in Sport, THIRD EDITION </li></ul>
  3. 3. Sports & PR <ul><li>Main goals of the class </li></ul><ul><ul><li>Improve writing skills </li></ul></ul><ul><ul><li>Have a useful media contact list </li></ul></ul><ul><ul><li>Have a project presentation that you can use in a job interview </li></ul></ul>
  4. 4. Sports & PR <ul><li>Basics of writing </li></ul><ul><ul><li>Several types of writing will be covered in class </li></ul></ul><ul><ul><ul><li>1) News releases </li></ul></ul></ul><ul><ul><ul><li>2) Feature/Story writing </li></ul></ul></ul><ul><ul><ul><li>3) Column/Opinion writing </li></ul></ul></ul><ul><ul><ul><li>4) Using social media to promote </li></ul></ul></ul>
  5. 5. Sports & PR <ul><li>Writing the news release </li></ul><ul><ul><li>Even though you are an employee (of the team, school, etc) you write the news release as an unattached observer </li></ul></ul><ul><ul><li>The advantage of that: Oftentimes, the release will be printed almost word for word because news/sports department don’t have the staff to re-read or edit the releases </li></ul></ul>
  6. 6. Sports & PR <ul><li>News release should have the most important information at the top (the LEAD) </li></ul><ul><ul><li>Make it compelling enough that editors and sports producers will stop and read the entire release </li></ul></ul><ul><ul><li>Information is in reverse pyramid as to importance from the lead </li></ul></ul>
  7. 7. Sports & PR <ul><li>Style for PR template </li></ul><ul><ul><li>Contact information at top and bottom </li></ul></ul><ul><ul><li>Headline (and subhead, if you choose) </li></ul></ul><ul><ul><li>Dateline—where is this happening? </li></ul></ul><ul><ul><li>Date to be released </li></ul></ul><ul><ul><li>ONE PAGE ONLY </li></ul></ul><ul><ul><li>Offer interview/more info opportunity at bottom </li></ul></ul>
  8. 9. Assignment: <ul><li>Write one-page release </li></ul><ul><li>Information: </li></ul><ul><ul><li>XU basketball coach Chris Mack is stepping down effective next Thursday, January 19 to rehab his knee injury </li></ul></ul><ul><ul><li>Former XU coach Pete Gillen will coach the remainder of season </li></ul></ul><ul><ul><li>Quotes from Mack, Gillen </li></ul></ul><ul><ul><li>Offer background on Mack injury </li></ul></ul><ul><ul><li>Offer background on Gillen history </li></ul></ul>

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