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UC Sports PR, Lecture #4, 1-29
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UC Sports PR, Lecture #4, 1-29


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  • 1. Sport Public Relations Lecture: 1.29.13 University of Cincinnati By Jackie Reau
  • 2. Press Release Assignment, due January 22 with typed,printed copy to be turned in at the beginning of class*Who: Mick Cronin will be honored by the NCAA for his work in the communitywith Big Brothers & Big Sisters in Cincinnati*What: An on-court ceremony will be held to honor Cronin during the Universityof Cincinnati vs. University of Pittsburgh men’s basketball game*When: Saturday, Feb. 11, at halftime of the 1 p.m. game*Where: Fifth Third Arena on the campus of the University of Cincinnati*How: Tickets are still available at or in advance at the boxoffice
  • 3. Contact: Jackie ReauUniversity of Cincinnati(513) University of Cincinnati’s Cronin to be honored for community serviceCINCINNATI (January 29, 2013) – The National Association of Collegiate Athletics (NCAA)announced today that it will honor University of Cincinnati men’s basketball coach Mick Cronin forhis work with Big Brothers/Big Sisters. The on-court ceremony will take place at halftime during theUC vs. University of Pittsburgh men’s basketball game , 1 p.m. at Fifth Third Arena.Tickets to the game are available at“It’s a tremendous honor to be recognized by the NCAA for our program’s work with BigBrothers/Big Sisters,” said Cronin, who has served as head coach of the basketball program forseven seasons. “Our players truly enjoy working with the youth in the various programs.”The award given annually by the NCAA recognizes head coaches who involve their team incommunity service projects focusing on youth outreach.“Coach Cronin and his players have made a tremendous impact on the youth in the our programs,”said Kathy List, CEO of Big Brothers/Big Sisters. “We are thrilled he is being honored by the NCAA.” ###
  • 4. Press Release Assignment *No opinion unless in quotes *Spell out first reference of full name followed by abbreviations in following references University of Cincinnati; UC *Quotes“It’s an honor to receive the recognition,” said Coach Cronin. *Spell out numerals from zero to nine
  • 5. Internal Audiences & Communications*Define Internal Audiences*Define Customer Relationship Management Tool resources and software*Define Key Messages and Communications Vehicles to Share Information*Determine Frequency of Messaging
  • 6. Forms of Internal Communications*Professional Bio*Staff/employee Communications (e-mail, newsletters, intranet copy)*Meeting agendas*Work plans with project timelines
  • 7. In-class exercise*Write your bio in three paragraphs
  • 8. Meeting Agenda SampleUniversity of Cincinnati Department of AthleticsStaff Meeting Agenda: January 29, 2013•Status update on Nippert Stadium renovation (W. Babcock)•Discussion on fund-raising initiatives for UCATS (J. Jones)•Update on website redesign (F. Martin)•Next meeting date: February 13, 4 p.m.
  • 9. Work Plans with Project Timelines*Review Flying Pig Marathon
  • 10. In-Class Group Project“Create an internal public relations plan to introduce your new women’sbasketball coach at the University of Cincinnati”ObjectiveTo hold a minimum of three events to reach 200+Target Audiences*Three internal audiencesTimelineJune - AugustBudget$7,500
  • 11. Group AssignmentsReview projects and assignment
  • 12. Strategic Public Relations Planning Outline*Objective tied to a business goal*Research to support the objective of the business goal*Target audiences (internal, external)*Key messages (call to action, event details, announcement of new coach/player)*Key initiatives (how to share the information)*Budget*Staffing management (who will do it)*Timeline of activity (when will it get completed)*Measurement (metrics tied to business goal)