Sport Public Relations Lecture: 1.22.13 University of Cincinnati By Jackie Reau
In-Class Editing QuizPress Release Assignment Due
Press Release Assignment, due January 22 with typed,printed copy to be turned in at the beginning of class*Who: Mick Cronin will be honored by the NCAA for his work in the communitywith Big Brothers & Big Sisters in Cincinnati*What: An on-court ceremony will be held to honor Cronin during the Universityof Cincinnati vs. University of Pittsburgh men’s basketball game*When: Saturday, Feb. 11, at halftime of the 1 p.m. game*Where: Fifth Third Arena on the campus of the University of Cincinnati*How: Tickets are still available at www.gobearcats.com or in advance at the boxoffice
Media Relations Media Kit Media InterviewsPress Conferences/Events
Social MediaContent Curation for Social Media Gamification Social Media Newsroom/Live Coverage
Special Events Fund-raisers Awards ParadesCommunity Presentations
Special Appearances Celebrity ExpertsMilestones or causes
Research NeedsAttendance figures from past games Fund-raising amounts Past participants
Group AssignmentsDiscuss research needs and makegroup assignments with timeline
Strategic Public Relations Planning Outline*Objective tied to a business goal*Research to support the objective of the business goal*Target audiences (internal, external)*Key messages (call to action, event details, announcement of new coach/player)*Key initiatives (how to share the information)*Budget*Staffing management (who will do it)*Timeline of activity (when will it get completed)*Measurement (metrics tied to business goal)
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