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UC Sports PR, Lecture #3, 1 22
 

UC Sports PR, Lecture #3, 1 22

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    UC Sports PR, Lecture #3, 1 22 UC Sports PR, Lecture #3, 1 22 Presentation Transcript

    • Sport Public Relations Lecture: 1.22.13 University of Cincinnati By Jackie Reau
    • In-Class Editing QuizPress Release Assignment Due
    • Press Release Assignment, due January 22 with typed,printed copy to be turned in at the beginning of class*Who: Mick Cronin will be honored by the NCAA for his work in the communitywith Big Brothers & Big Sisters in Cincinnati*What: An on-court ceremony will be held to honor Cronin during the Universityof Cincinnati vs. University of Pittsburgh men’s basketball game*When: Saturday, Feb. 11, at halftime of the 1 p.m. game*Where: Fifth Third Arena on the campus of the University of Cincinnati*How: Tickets are still available at www.gobearcats.com or in advance at the boxoffice
    • http://www.bing.com/videos/search?q=lance+armstrong+oprah&view=detail&mid=7C8E669D48F597C4F3567C8E669D48F597C4F356&first=0
    • Watch the second part of the interviewWrite three-sentence summary or story lead
    • PR Campaign Elements
    • Media Relations Media Kit Media InterviewsPress Conferences/Events
    • Social MediaContent Curation for Social Media Gamification Social Media Newsroom/Live Coverage
    • Special Events Fund-raisers Awards ParadesCommunity Presentations
    • Special Appearances Celebrity ExpertsMilestones or causes
    • Research NeedsAttendance figures from past games Fund-raising amounts Past participants
    • Group AssignmentsDiscuss research needs and makegroup assignments with timeline
    • Strategic Public Relations Planning Outline*Objective tied to a business goal*Research to support the objective of the business goal*Target audiences (internal, external)*Key messages (call to action, event details, announcement of new coach/player)*Key initiatives (how to share the information)*Budget*Staffing management (who will do it)*Timeline of activity (when will it get completed)*Measurement (metrics tied to business goal)