UC Sports PR, Lecture #3, 1 22

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  • 1. Sport Public Relations Lecture: 1.22.13 University of Cincinnati By Jackie Reau
  • 2. In-Class Editing QuizPress Release Assignment Due
  • 3. Press Release Assignment, due January 22 with typed,printed copy to be turned in at the beginning of class*Who: Mick Cronin will be honored by the NCAA for his work in the communitywith Big Brothers & Big Sisters in Cincinnati*What: An on-court ceremony will be held to honor Cronin during the Universityof Cincinnati vs. University of Pittsburgh men’s basketball game*When: Saturday, Feb. 11, at halftime of the 1 p.m. game*Where: Fifth Third Arena on the campus of the University of Cincinnati*How: Tickets are still available at www.gobearcats.com or in advance at the boxoffice
  • 4. http://www.bing.com/videos/search?q=lance+armstrong+oprah&view=detail&mid=7C8E669D48F597C4F3567C8E669D48F597C4F356&first=0
  • 5. Watch the second part of the interviewWrite three-sentence summary or story lead
  • 6. PR Campaign Elements
  • 7. Media Relations Media Kit Media InterviewsPress Conferences/Events
  • 8. Social MediaContent Curation for Social Media Gamification Social Media Newsroom/Live Coverage
  • 9. Special Events Fund-raisers Awards ParadesCommunity Presentations
  • 10. Special Appearances Celebrity ExpertsMilestones or causes
  • 11. Research NeedsAttendance figures from past games Fund-raising amounts Past participants
  • 12. Group AssignmentsDiscuss research needs and makegroup assignments with timeline
  • 13. Strategic Public Relations Planning Outline*Objective tied to a business goal*Research to support the objective of the business goal*Target audiences (internal, external)*Key messages (call to action, event details, announcement of new coach/player)*Key initiatives (how to share the information)*Budget*Staffing management (who will do it)*Timeline of activity (when will it get completed)*Measurement (metrics tied to business goal)