Sport Public Relations  Lecture: 1.22.13  University of Cincinnati      By Jackie Reau
In-Class Editing QuizPress Release Assignment Due
Press Release Assignment, due January 22 with typed,printed copy to be turned in at the beginning of class*Who: Mick Croni...
http://www.bing.com/videos/search?q=lance+armstrong+oprah&view=detail&mid=7C8E669D48F597C4F3567C8E669D48F597C4F356&first=0
Watch the second part of the           interviewWrite three-sentence summary or            story lead
PR Campaign Elements
Media Relations        Media Kit    Media InterviewsPress Conferences/Events
Social MediaContent Curation for Social Media          Gamification  Social Media Newsroom/Live           Coverage
Special Events    Fund-raisers      Awards      ParadesCommunity Presentations
Special Appearances      Celebrity       ExpertsMilestones or causes
Research NeedsAttendance figures from past games      Fund-raising amounts        Past participants
Group AssignmentsDiscuss research needs and makegroup assignments with timeline
Strategic Public Relations Planning Outline*Objective tied to a business goal*Research to support the objective of the bus...
UC Sports PR, Lecture #3, 1 22
Upcoming SlideShare
Loading in...5
×

UC Sports PR, Lecture #3, 1 22

212

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
212
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

UC Sports PR, Lecture #3, 1 22

  1. 1. Sport Public Relations Lecture: 1.22.13 University of Cincinnati By Jackie Reau
  2. 2. In-Class Editing QuizPress Release Assignment Due
  3. 3. Press Release Assignment, due January 22 with typed,printed copy to be turned in at the beginning of class*Who: Mick Cronin will be honored by the NCAA for his work in the communitywith Big Brothers & Big Sisters in Cincinnati*What: An on-court ceremony will be held to honor Cronin during the Universityof Cincinnati vs. University of Pittsburgh men’s basketball game*When: Saturday, Feb. 11, at halftime of the 1 p.m. game*Where: Fifth Third Arena on the campus of the University of Cincinnati*How: Tickets are still available at www.gobearcats.com or in advance at the boxoffice
  4. 4. http://www.bing.com/videos/search?q=lance+armstrong+oprah&view=detail&mid=7C8E669D48F597C4F3567C8E669D48F597C4F356&first=0
  5. 5. Watch the second part of the interviewWrite three-sentence summary or story lead
  6. 6. PR Campaign Elements
  7. 7. Media Relations Media Kit Media InterviewsPress Conferences/Events
  8. 8. Social MediaContent Curation for Social Media Gamification Social Media Newsroom/Live Coverage
  9. 9. Special Events Fund-raisers Awards ParadesCommunity Presentations
  10. 10. Special Appearances Celebrity ExpertsMilestones or causes
  11. 11. Research NeedsAttendance figures from past games Fund-raising amounts Past participants
  12. 12. Group AssignmentsDiscuss research needs and makegroup assignments with timeline
  13. 13. Strategic Public Relations Planning Outline*Objective tied to a business goal*Research to support the objective of the business goal*Target audiences (internal, external)*Key messages (call to action, event details, announcement of new coach/player)*Key initiatives (how to share the information)*Budget*Staffing management (who will do it)*Timeline of activity (when will it get completed)*Measurement (metrics tied to business goal)
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×