Flying Pig Marathon & Gamification
Flying Pig Marathon• 15th running of the Flying Pig Marathon  – May 3-5, 2013• 17th largest U.S. running festival• 32,000+...
Flying Pig Marathon• Friday events  – P&G Health and Fitness Expo  – Little Kings Mile & Post-Race Party• Saturday events ...
Flying Pig Marathon• The Class Challenge• Determine opportunities to engage  participants with Flying Pig Marathon brand  ...
Flying Pig Marathon• The Class Challenge Project Expectations• Business objective determined• Research to support objectiv...
Flying Pig Marathon• Gamification is the use of game-thinking and  game mechanics in non-game contexts in  order to engage...
Flying Pig Marathon• Gamification is the new “loyalty program” for  organizations.• Name existing loyalty programs in rela...
Flying Pig Marathon• Gamification will be involved in 25 percent of  redesigned business processes by 2015, will  grow to ...
Flying Pig Marathon• Why Gamification?• “The Engagement Economy,” Deloitte   – http://www.deloitte.com/assets/Dcom-     Un...
Flying Pig MarathonAbout the Flying Pig Marathon participant•   Average age: 42•   Total years running: 10•   Run/Walk Eve...
Flying Pig MarathonAbout the Flying Pig Marathon participant•   Average age: 42•   Total years running: 10•   Run/Walk Eve...
Flying Pig MarathonAbout the Flying Pig Marathon participant•   Average age: 42•   Total years running: 10•   Run/Walk Eve...
Flying Pig MarathonAbout the Flying Pig Marathon participant•   Average age: 42•   Total years running: 10•   Run/Walk Eve...
Flying Pig MarathonAbout the Flying Pig Marathon participant•   Average age: 42•   Total years running: 10•   Run/Walk Eve...
Flying Pig MarathonProject Contact:Jackie ReauGame Day Communications(513) 929-4263jreau@gamedaypr.com
Upcoming SlideShare
Loading in...5
×

Uc class, flying pig marathon & gamification

409

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
409
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Uc class, flying pig marathon & gamification

  1. 1. Flying Pig Marathon & Gamification
  2. 2. Flying Pig Marathon• 15th running of the Flying Pig Marathon – May 3-5, 2013• 17th largest U.S. running festival• 32,000+ total participants from all 50 states and 15 countries• $1 million raised annually for charities• $12 million economic impact inCincinnati USA: hotels, dining, shopping
  3. 3. Flying Pig Marathon• Friday events – P&G Health and Fitness Expo – Little Kings Mile & Post-Race Party• Saturday events – P&G Health and Fitness Expo continues – 10K, 5K, Kids One Mile, Piglet• Sunday events – Marathon, Half, 4-Person Relay – Five-hour live broadcast, WLWT-NBC
  4. 4. Flying Pig Marathon• The Class Challenge• Determine opportunities to engage participants with Flying Pig Marathon brand using gamification to maintain/increase participation registration and/or create new sponsorship revenue opportunities.
  5. 5. Flying Pig Marathon• The Class Challenge Project Expectations• Business objective determined• Research to support objective (both quantitative/qualitative)• Major gamification initiative/process for engagement• Behavioral analytics for collection/analysis• Budget• Engagement metrics and how can FPM usefor future marketing
  6. 6. Flying Pig Marathon• Gamification is the use of game-thinking and game mechanics in non-game contexts in order to engage users and solve problems. Gamification is used in applications and processes to improve user engagement, ROI, data quality, timeliness, and learning.[4]
  7. 7. Flying Pig Marathon• Gamification is the new “loyalty program” for organizations.• Name existing loyalty programs in relation to brands.
  8. 8. Flying Pig Marathon• Gamification will be involved in 25 percent of redesigned business processes by 2015, will grow to more than a $2.8 billion business by 2016 and will have 70 percent of Global 2000 businesses managing at least one “gamified” application or system by 2014. – Deloitte
  9. 9. Flying Pig Marathon• Why Gamification?• “The Engagement Economy,” Deloitte – http://www.deloitte.com/assets/Dcom- UnitedStates/Local%20Assets/Documents/Deloitte%20Rev iew/Deloitte%20Review%2011%20- %20Winter%202012/us_DR11_The_Engagement_Econom y_Jul12.pdf• “Six Reasons Why Gamification will Rule the Business World,” Time – http://business.time.com/2012/08/28/six-reasons-why- gamification-will-rule-the-business-world/
  10. 10. Flying Pig MarathonAbout the Flying Pig Marathon participant• Average age: 42• Total years running: 10• Run/Walk Events Finished: 7.3• Miles Run pre Week: 23.2
  11. 11. Flying Pig MarathonAbout the Flying Pig Marathon participant• Average age: 42• Total years running: 10• Run/Walk Events Finished: 7.3• Miles Run pre Week: 23.2
  12. 12. Flying Pig MarathonAbout the Flying Pig Marathon participant• Average age: 42• Total years running: 10• Run/Walk Events Finished: 7.3• Miles Run pre Week: 23.2
  13. 13. Flying Pig MarathonAbout the Flying Pig Marathon participant• Average age: 42• Total years running: 10• Run/Walk Events Finished: 7.3• Miles Run pre Week: 23.2
  14. 14. Flying Pig MarathonAbout the Flying Pig Marathon participant• Average age: 42• Total years running: 10• Run/Walk Events Finished: 7.3• Miles Run pre Week: 23.2
  15. 15. Flying Pig MarathonProject Contact:Jackie ReauGame Day Communications(513) 929-4263jreau@gamedaypr.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×