Summit Up 2012 preso by Jackie ReauPresentation Transcript
Game Changers in Strategic CommunicationsBy Jackie Reau, Game Day Communications
Today’s Agenda•Introduction•Four Game Changers•Cocktail Napkin Challenge: Strategic Communications Style•2013 Trends in Strategic Communications
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How the Next Generation Consumes Media
#1: Conduct a Media Consumption StudyTraditional Media•TV, Newspaper, Magazines, Radio, internet sites•Frequency of use (daily, monthly, etc.)Social Media•E-mail newsletters, Facebook, Twitter, YouTube, LinkedIn, smart phone applications•Frequency of use, frequency in sharing/posting content (shared or original content)Search Engine Usage•How do they use search engines, which ones do they use,Information on Your Industry/Company•Intent to purchase, motivation to attend, competitive questionsDemographics•Age, Sex, Race, Education, Zip Code/Community of ResidencePsychographics•Based on your industry, i.e. smart phone ownership, top three hobbies
Snapshot of a Media Consumption StudyWhat Teens and (Parents) Do On-Line•Almost all surveyed students, use their phone to text and talk, while almost half areusing it to check for news and/or email.•A study by Pew Internet says that 85% of U.S. Internet users, aged 17, “go online toget information about a college, university or other school in which they are thinkingabout attending.”•Forty-five (45) percent of parents report going online to get information about acollege in which their child is investigating says Pew Internet.
Snapshot of a Media Consumption StudyInternet Influence•The College’s website is the most useful on-line tool according to surveyed students.•The two most popular general college websites used among those surveyed areCollegeboard.org (75%) and ACTstudent.org (62%)•Ninety-two (92) percent of surveyed students use Google as their primary searchengine.
Facebook: The Game Changer for Making College Decisions•While 82% of high school students surveyed for the study use Facebook, only 1.5%use the social media platform in searching for information on a college.•Additionally, 69 percent have “liked” a Facebook page of a product or service.
#2: Conduct a Content Audit:Review the content you created over the last year using the worksheet•Analyze Google or website analytics from 2012.•How many blog posts did you write/share on your website?•Did you write any case studies or white papers on your industry?•How many e-mail blasts did you send to current clients and prospects?•Did some content from your Facebook get shared or liked? If so, what was the content?•Did you get re-tweeted? If so, what was the nature of the content?
Cross Functional Communications Plan with EditorialCalendar Tied to Business Metrics
Create Consumer-Based Content to Align with the Sales Cycle
#3: Lead the Trend Spotting Effort in Your Organization ByStaying Informed
Monitor Social Media Conversations in Your Industry andYour Competition
Conduct Research and Share It Socially and Company Wide
#4 Gamify Your Brand and Content to Engage Fans http://store.nike.com/us/en_us/?l=shop,fuelband&cp=USNS_KW_0611081620
Cocktail Napkin Challenge: Be a Game Changer in 2013
What’s Next for Social in 2013: Augmented Reality and Productshttp://www.youtube.com/watch?v=PGu0N3eL2D0&feature=player_embedded
What’s Next for Social in 2013: Super Interactive Catalogshttp://www.youtube.com/watch?feature=player_embedded&v=QQ8HNXtl7jQ#!
What’s Next for Social in 2013: Social CRMThe State of Social Media Marketing, September 2012
What’s Next in 2013: Create a Cross-Function Social Media Team
Questions? Jackie ReauGame Day Communications firstname.lastname@example.org Twitter: @gamedayjreau Linkedin: @jackiereau Facebook: @jackiereau 700 West Pete Rose Way Cincinnati, Ohio 45203 (513) 929-4263