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Summit Up 2012 preso by Jackie Reau
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Summit Up 2012 preso by Jackie Reau


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  • Using a tool such as Google docs, create an e-survey to understand media consumption habits among your current customers. Show Oxford PT as an example.
  • Using a tool such as Google docs, create an e-survey to understand media consumption habits among your current customers. Show Oxford PT as an example.
  • Using a tool such as Google docs, create an e-survey to understand media consumption habits among your current customers. Show Oxford PT as an example.
  • Use an aggregator such as Flipboard to read news from various industries, share content based on your community’s interests.
  • Using a free tool like HootSuite, you can monitor social media conversation around brand names and/or topics.
  • With this note, we conducted a competitive analysis on how College Bowl Games used social media to engage fans. We produced a blog post and shared it on our Facebook fan page.
  • A team approach fosters content with fresh voices and content from various areas of the business.
  • Transcript

    • 1. Game Changers in Strategic CommunicationsBy Jackie Reau, Game Day Communications
    • 2. Today’s Agenda•Introduction•Four Game Changers•Cocktail Napkin Challenge: Strategic Communications Style•2013 Trends in Strategic Communications
    • 3. Let’s stay connected after this presentation…
    • 4. How the Next Generation Consumes Media
    • 5. #1: Conduct a Media Consumption StudyTraditional Media•TV, Newspaper, Magazines, Radio, internet sites•Frequency of use (daily, monthly, etc.)Social Media•E-mail newsletters, Facebook, Twitter, YouTube, LinkedIn, smart phone applications•Frequency of use, frequency in sharing/posting content (shared or original content)Search Engine Usage•How do they use search engines, which ones do they use,Information on Your Industry/Company•Intent to purchase, motivation to attend, competitive questionsDemographics•Age, Sex, Race, Education, Zip Code/Community of ResidencePsychographics•Based on your industry, i.e. smart phone ownership, top three hobbies
    • 6. Snapshot of a Media Consumption StudyWhat Teens and (Parents) Do On-Line•Almost all surveyed students, use their phone to text and talk, while almost half areusing it to check for news and/or email.•A study by Pew Internet says that 85% of U.S. Internet users, aged 17, “go online toget information about a college, university or other school in which they are thinkingabout attending.”•Forty-five (45) percent of parents report going online to get information about acollege in which their child is investigating says Pew Internet.
    • 7. Snapshot of a Media Consumption StudyInternet Influence•The College’s website is the most useful on-line tool according to surveyed students.•The two most popular general college websites used among those surveyed (75%) and (62%)•Ninety-two (92) percent of surveyed students use Google as their primary searchengine.
    • 8. Facebook: The Game Changer for Making College Decisions•While 82% of high school students surveyed for the study use Facebook, only 1.5%use the social media platform in searching for information on a college.•Additionally, 69 percent have “liked” a Facebook page of a product or service.
    • 9. #2: Conduct a Content Audit:Review the content you created over the last year using the worksheet•Analyze Google or website analytics from 2012.•How many blog posts did you write/share on your website?•Did you write any case studies or white papers on your industry?•How many e-mail blasts did you send to current clients and prospects?•Did some content from your Facebook get shared or liked? If so, what was the content?•Did you get re-tweeted? If so, what was the nature of the content?
    • 10. Cross Functional Communications Plan with EditorialCalendar Tied to Business Metrics
    • 11. Create Consumer-Based Content to Align with the Sales Cycle
    • 12. #3: Lead the Trend Spotting Effort in Your Organization ByStaying Informed
    • 13. Monitor Social Media Conversations in Your Industry andYour Competition
    • 14. Conduct Research and Share It Socially and Company Wide
    • 15. #4 Gamify Your Brand and Content to Engage Fans,fuelband&cp=USNS_KW_0611081620
    • 16. Cocktail Napkin Challenge: Be a Game Changer in 2013
    • 17. What’s Next for Social in 2013: Augmented Reality and Products
    • 18. What’s Next for Social in 2013: Super Interactive Catalogs!
    • 19. What’s Next for Social in 2013: Social CRMThe State of Social Media Marketing, September 2012
    • 20. What’s Next in 2013: Create a Cross-Function Social Media Team
    • 21. Questions? Jackie ReauGame Day Communications Twitter: @gamedayjreau Linkedin: @jackiereau Facebook: @jackiereau 700 West Pete Rose Way Cincinnati, Ohio 45203 (513) 929-4263