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Starting a Career in Communications by Jackie Reau
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Starting a Career in Communications by Jackie Reau


My presentation to the University of Cincinnati's Public Relations Student Society of America for their January 2010 meeting.

My presentation to the University of Cincinnati's Public Relations Student Society of America for their January 2010 meeting.

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  • 1. Launching a Career in Communications Jackie Reau Game Day Communications [email_address]
  • 2. About Jackie Reau
    • Ohio University Graduate (Scripps School of Journalism)
    • Stints at The Christ Hospital, Cincinnati Art Museum
    • Co-founded Game Day Communications in 2002 with former ESPN Anchor Betsy Ross
    • Active in the community: Cincinnati Sports Professionals Network, Dress for Success, Reds Community Fund
  • 3. About Game Day Communications
        • Boutique PR firm specializing in sports and cultural entertainment
        • Media relationships (local to national sports media)
        • Influencer relationships (team stakeholders, fan development, tourism, corporate sponsors)
        • Event marketing and management/staffing
        • Social media evangelists & strategists
  • 4. Evolution of Company
    • Launched as a sports marketing firm, 2002
    • Added entertainment to mission, 2003
    • First clients: Flying Pig Marathon, Greater Cincinnati Sports Corp, Hart Productions
    • Added “street team” or event marketing staff, 2005
    • Added social media management, 2009
  • 5. Four Keys to Success
    • #1 Passion
    • #2 Plan
    • #3 Progress
    • #4 Pay it Forward
  • 6. Passion
    • Find your passion and figure out a way to
    • make $ doing it.
    • Read business biographies/industry-specific books
    • Attend events in the industry you want to work
    • Volunteer at these events or seek internships
  • 7. Plan
    • Once you know your passion, know the industry and who the players are.
    • Read industry-specific Journals or other industry web sites
    • Attend professional events (CSPN, PRSSA)
    • Create your “hit list” of Top 10 people working in the jobs
    • that you want; make connections with them
  • 8.
    • Establish yourself as an emerging
    • young professional willing to work hard!
    • Internships are auditions for real jobs
    • Showing up is 90% of life
    • No job is too small; show your work ethic
    • Make e-connections on Facebook, Linkedin or Twitter
  • 9. Pay it Forward
    • Once you make it, help others succeed with
    • your time, expertise or connections.
    • Volunteer with a professional networking group
    • Offer internships at your company
    • Accept 15-minute informational interviews to help people network
  • 10. Get Connected with Social Networking
    • Create Your Own Social Media Network to enhance your resume…
    • Make sure your profile is at 100% completion, join affiliate groups of interest, share interesting story links
    • Keep it professional, create private groups for private information, use it as your information aggregator, set time limits for use
    • Have a purpose, use it to share professional updates or position yourself/company as an authority, link to your Facebook
    • Create your own channel, use a flip video camera to capture video of your projects
    • Update all regularly
  • 11. Get Connected
    • Google & Google Alerts
    • Google Alerts provide news stories, blog and social media entries
    • Create Google Alerts for your name, trends/issues, etc.
    • Add a Google Alert for a new business contact to learn more about their background
  • 12. Build your Online Brand
    • It’s all about Google…
    • Write a blog about your passion, life, etc. to chronicle your writing skills
    • Use social media networks to connect, share and communicate, it’s your e-resume
    • Mom, Priest, Boss: be careful what you post!
  • 13. Thank you
    • Jackie Reau
    • [email_address]