Xavier University
Event Management
Lecture Notes
March 26, 2014
Jackie Reau
Corporate Sponsorships
• Aha Moment from your research and essay?
Trends in Sports Tourism
Annual Scorecard with Holistic Metrics
Trends in Sports Tourism
Narrative Report
Trends in Sports Tourism
Community Analysis: LPGA
Trends in Sports Tourism
Create an Advocacy Group: New Revenue
In-Class Groups Discussion
• Create a new revenue idea for the Greater Cincinnati
Sports Corporation that meets the follow...
Group Project Expectations
• Clear understanding of the bid and its expectations
• Professional Presentation in Power Poin...
Group Project Presentation Dates
• April 9
– Team Brandon
– Team Brenda
– Team Alex
• April 16
– Team Jim
– Team Evan
Sport Event Audit
• No Class Next Week, Attend a Live Sporting Event
• Use outline from first class discussion
• Written a...
Future Dates
• April 2: NO CLASS. Attend a live sporting event for audit.
• April 9: CLASS PROJECTS PRESENTATIONS
– Sporti...
Sports Tourism Lecture Notes, 3-26
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Sports Tourism Lecture Notes, 3-26

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Sports Tourism Lecture Notes, 3-26

  1. 1. Xavier University Event Management Lecture Notes March 26, 2014 Jackie Reau
  2. 2. Corporate Sponsorships • Aha Moment from your research and essay?
  3. 3. Trends in Sports Tourism Annual Scorecard with Holistic Metrics
  4. 4. Trends in Sports Tourism Narrative Report
  5. 5. Trends in Sports Tourism Community Analysis: LPGA
  6. 6. Trends in Sports Tourism Create an Advocacy Group: New Revenue
  7. 7. In-Class Groups Discussion • Create a new revenue idea for the Greater Cincinnati Sports Corporation that meets the following: – Raises a minimum of $50,000 annually – Involves a minimum of 100 people – Creates a minimum of two organization advocacy opportunities
  8. 8. Group Project Expectations • Clear understanding of the bid and its expectations • Professional Presentation in Power Point and Report Style (typed, typo-free) • Full group participation among all members • Creativity in presentation using industry sources and/or inventive ideas
  9. 9. Group Project Presentation Dates • April 9 – Team Brandon – Team Brenda – Team Alex • April 16 – Team Jim – Team Evan
  10. 10. Sport Event Audit • No Class Next Week, Attend a Live Sporting Event • Use outline from first class discussion • Written assignment due in typed format with – Summary – Scoring method – Total score – Any recommendations for improvement
  11. 11. Future Dates • April 2: NO CLASS. Attend a live sporting event for audit. • April 9: CLASS PROJECTS PRESENTATIONS – Sporting Event Audit due in class. • April 16: CLASS PROJECTS PRESENTATIONS • April 23: NO CLASS • May 4: FLYING PIG MARATHON- REQUIRED CLASS EVENT
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