Sports PR Lecture on Crisis Communications

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  • 1. Sport Public Relations October 30, 2012 University of Cincinnati By Jackie Reau
  • 2. Turn in Press Conference Critique
  • 3. Game Wrap Assignment*No class on Tuesday, Nov. 6 so time can be used to “cover” alive sporting event*Advance Prep -Pull rosters of both teams, review stats/media guide, create your storyline for Game Wrap*In-Game -Take a picture of yourself at game, take game notes*Post-Game -Write/type a 250-word game wrap with score,storyline and any special milestones
  • 4. Live Games for Consideration*UC Swimming, Nov. 3-4*UC Women’s Vball, Nov. 4*Bengals vs. Denver*UC Wbball, Nov. 4*UC Men’s Bball, Nov. 5
  • 5. Name That Crisis*Name the Issue in one line*Who cares?*How should it be resolved*How can we assure it won’t happen again?*Three key talking points from the spokesperson…
  • 6. http://sportsillustrated.cnn.com/video/nhl/2012/09/13/091312-Players-sound-off-labor-sml.SportsIllustrated/#//p3
  • 7. Name That Crisis*Name the Issue in one line*Who cares?*How should it be resolved*How can we assure it won’t happen again?*Three key talking points from the spokesperson…
  • 8. http://espn.go.com/video/clip?id=8251229
  • 9. Name That Crisis*Name the Issue in one line*Who cares?*How should it be resolved*How can we assure it won’t happen again?*Three key talking points from the spokesperson…
  • 10. http://www.cbsnews.com/video/watch/?id=7420130n
  • 11. Name That Crisis*Name the Issue in one line*Who cares?*How should it be resolved*How can we assure it won’t happen again?*Three key talking points from the spokesperson…
  • 12. http://espn.go.com/video/clip?id=8543955&categoryid=2491555
  • 13. Name That Crisis*Name the Issue in one line*Who cares?*How should it be resolved*How can we assure it won’t happen again?*Three key talking points from the spokesperson…
  • 14. http://www.youtube.com/watch?v=FA7ty2LQwc0&feature=related
  • 15. Nov. 6: No Class, use time to attend livesporting event to write game wrap