Sports PR Lecture on Crisis Communications

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Sports PR Lecture on Crisis Communications

  1. 1. Sport Public Relations October 30, 2012 University of Cincinnati By Jackie Reau
  2. 2. Turn in Press Conference Critique
  3. 3. Game Wrap Assignment*No class on Tuesday, Nov. 6 so time can be used to “cover” alive sporting event*Advance Prep -Pull rosters of both teams, review stats/media guide, create your storyline for Game Wrap*In-Game -Take a picture of yourself at game, take game notes*Post-Game -Write/type a 250-word game wrap with score,storyline and any special milestones
  4. 4. Live Games for Consideration*UC Swimming, Nov. 3-4*UC Women’s Vball, Nov. 4*Bengals vs. Denver*UC Wbball, Nov. 4*UC Men’s Bball, Nov. 5
  5. 5. Name That Crisis*Name the Issue in one line*Who cares?*How should it be resolved*How can we assure it won’t happen again?*Three key talking points from the spokesperson…
  6. 6. http://sportsillustrated.cnn.com/video/nhl/2012/09/13/091312-Players-sound-off-labor-sml.SportsIllustrated/#//p3
  7. 7. Name That Crisis*Name the Issue in one line*Who cares?*How should it be resolved*How can we assure it won’t happen again?*Three key talking points from the spokesperson…
  8. 8. http://espn.go.com/video/clip?id=8251229
  9. 9. Name That Crisis*Name the Issue in one line*Who cares?*How should it be resolved*How can we assure it won’t happen again?*Three key talking points from the spokesperson…
  10. 10. http://www.cbsnews.com/video/watch/?id=7420130n
  11. 11. Name That Crisis*Name the Issue in one line*Who cares?*How should it be resolved*How can we assure it won’t happen again?*Three key talking points from the spokesperson…
  12. 12. http://espn.go.com/video/clip?id=8543955&categoryid=2491555
  13. 13. Name That Crisis*Name the Issue in one line*Who cares?*How should it be resolved*How can we assure it won’t happen again?*Three key talking points from the spokesperson…
  14. 14. http://www.youtube.com/watch?v=FA7ty2LQwc0&feature=related
  15. 15. Nov. 6: No Class, use time to attend livesporting event to write game wrap

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