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Sport Public Relations
Lecture: 9.24.13
University of Cincinnati
By Jackie Reau
Current Events Quiz
Tonight’s Lecture Topic
Community Relations
Content Development
Community Relations
1)Why is it important? Is it?
2)Aspects of Community Relations or
Cause Marketing.
Community Relations
1)Why is it important? Is it?
2)Aspects of Community Relations or
Cause Marketing.
Community Relations
1)How will you take a leadership
approach in the community with your
event, cause?
2)Will you partner ...
Community Relations
1)How will you take a leadership
approach in the community with your
event, cause
2)Will you partner w...
Community Relations
In-Class Exercise
1)Your new Cincinnati restaurant is opening in
October and you want to leverage a sp...
Content for PR Pros
1)News release
2)Media Alert
3)White Paper
4)Email correspondence
5)Customer Service response letter
News Release
White Paper
Positions organization as a thought leader
1)Focus on an issue or problem
2)Overview/background
3)Current issu...
Email Correspondence
Dear Mr. Smith,
Thank you for your interest in University of Cincinnati
men’s basketball tickets per ...
Customer Service letter response
Ms. Smith,
Thank you for taking the time to share your comments about a
recent concern yo...
Sports PR Lecture #4, 9.24
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Sports PR Lecture #4, 9.24

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Transcript of "Sports PR Lecture #4, 9.24"

  1. 1. Sport Public Relations Lecture: 9.24.13 University of Cincinnati By Jackie Reau
  2. 2. Current Events Quiz
  3. 3. Tonight’s Lecture Topic Community Relations Content Development
  4. 4. Community Relations 1)Why is it important? Is it? 2)Aspects of Community Relations or Cause Marketing.
  5. 5. Community Relations 1)Why is it important? Is it? 2)Aspects of Community Relations or Cause Marketing.
  6. 6. Community Relations 1)How will you take a leadership approach in the community with your event, cause? 2)Will you partner with another organization with a similar mission?
  7. 7. Community Relations 1)How will you take a leadership approach in the community with your event, cause 2)Will you partner with another organization with a similar mission? http://www.youtube.com/watch?v=TuuTlQ0FzEU
  8. 8. Community Relations In-Class Exercise 1)Your new Cincinnati restaurant is opening in October and you want to leverage a sports-related cause marketing campaign. 2)Target Audience: women, ages 25-45 3)Budget: $15,000 1) What is your concept, partnership, timeline, PR initiatives and how will you track results?
  9. 9. Content for PR Pros 1)News release 2)Media Alert 3)White Paper 4)Email correspondence 5)Customer Service response letter
  10. 10. News Release
  11. 11. White Paper Positions organization as a thought leader 1)Focus on an issue or problem 2)Overview/background 3)Current issues affecting problem 4)Solutions 5)Timeline
  12. 12. Email Correspondence Dear Mr. Smith, Thank you for your interest in University of Cincinnati men’s basketball tickets per the email you me sent last evening. I have forwarded your information to John Cooper in our ticket office who will contact you before noon today. If you have any additional questions, please contact me at 556-1212. Best, Whit Babcock Athletic Director
  13. 13. Customer Service letter response Ms. Smith, Thank you for taking the time to share your comments about a recent concern you experienced at Fifth Third Arena. First, allow me to apologize for your negative experience at the University of Notre Dame game. I can assure you that we value all of our fans and do not tolerate such actions as you experienced by our usher crew. I have personally addressed the situation with our head of ushers so we can avoid such instances in the future. To that end, I want to invite you and a guest to join me at a future men’s basketball game at your convenience. I have asked John in our ticket department to follow up with you directly. Best, Whit Babcock Athletic Director
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