Sports PR Lecture #4, 9.24
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Transcript

  • 1. Sport Public Relations Lecture: 9.24.13 University of Cincinnati By Jackie Reau
  • 2. Current Events Quiz
  • 3. Tonight’s Lecture Topic Community Relations Content Development
  • 4. Community Relations 1)Why is it important? Is it? 2)Aspects of Community Relations or Cause Marketing.
  • 5. Community Relations 1)Why is it important? Is it? 2)Aspects of Community Relations or Cause Marketing.
  • 6. Community Relations 1)How will you take a leadership approach in the community with your event, cause? 2)Will you partner with another organization with a similar mission?
  • 7. Community Relations 1)How will you take a leadership approach in the community with your event, cause 2)Will you partner with another organization with a similar mission? http://www.youtube.com/watch?v=TuuTlQ0FzEU
  • 8. Community Relations In-Class Exercise 1)Your new Cincinnati restaurant is opening in October and you want to leverage a sports-related cause marketing campaign. 2)Target Audience: women, ages 25-45 3)Budget: $15,000 1) What is your concept, partnership, timeline, PR initiatives and how will you track results?
  • 9. Content for PR Pros 1)News release 2)Media Alert 3)White Paper 4)Email correspondence 5)Customer Service response letter
  • 10. News Release
  • 11. White Paper Positions organization as a thought leader 1)Focus on an issue or problem 2)Overview/background 3)Current issues affecting problem 4)Solutions 5)Timeline
  • 12. Email Correspondence Dear Mr. Smith, Thank you for your interest in University of Cincinnati men’s basketball tickets per the email you me sent last evening. I have forwarded your information to John Cooper in our ticket office who will contact you before noon today. If you have any additional questions, please contact me at 556-1212. Best, Whit Babcock Athletic Director
  • 13. Customer Service letter response Ms. Smith, Thank you for taking the time to share your comments about a recent concern you experienced at Fifth Third Arena. First, allow me to apologize for your negative experience at the University of Notre Dame game. I can assure you that we value all of our fans and do not tolerate such actions as you experienced by our usher crew. I have personally addressed the situation with our head of ushers so we can avoid such instances in the future. To that end, I want to invite you and a guest to join me at a future men’s basketball game at your convenience. I have asked John in our ticket department to follow up with you directly. Best, Whit Babcock Athletic Director