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Sports PR Lecture #4

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  • 1. Sports Public Relations Lecture: 10.25.11 University of Cincinnati By Jackie Reau
  • 2. Current Events Quiz
  • 3. Assignments Media Database
  • 4. Sports Media Define the various outlets
  • 5. Editing Assignment
  • 6. Managing Media
  • 7. Sports & Social Media: Monetizing for Sponsorship
  • 8. Facebook Fan value: $1.33 Twitter Follower value: $.29 YouTube views value: $2.50/thousand views
  • 9. Assignment: Review your team’s social media network (Facebook Fan Page, Twitter Page, YouTube Page and state their value. Then, provide three recommendations for improvement.

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