Sports PR Lecture #4

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Sports PR Lecture #4

  1. 1. Sports Public Relations Lecture: 10.25.11 University of Cincinnati By Jackie Reau
  2. 2. Current Events Quiz
  3. 3. Assignments Media Database
  4. 4. Sports Media Define the various outlets
  5. 5. Editing Assignment
  6. 6. Managing Media
  7. 7. Sports & Social Media: Monetizing for Sponsorship
  8. 8. Facebook Fan value: $1.33 Twitter Follower value: $.29 YouTube views value: $2.50/thousand views
  9. 9. Assignment: Review your team’s social media network (Facebook Fan Page, Twitter Page, YouTube Page and state their value. Then, provide three recommendations for improvement.

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