Sport PR
Lecture: 3.4.14
University of Cincinnati
By Jackie Reau
Current Events Quiz
Sports Business Discussion

•NCAA March Madness & Business?
•http://www.bloomberg.com/video/ncaa-s-march
Sports Business Discussion
•How much more can the NFL grow?
•http://www.forbes.com/sportsmoney/
Tips for Interviews
•Research the person: now and then
•What’s the lead of your story/conversation?
•Prepare at least 10 q...
In-Class Discussion
•Group 1: NFL Commissioner Rodger Goodell
on the future of the NFL
•Group 2: Bob Castellini on the Red...
Coach Press Conference
•http://www.youtube.com/watch?
v=7EChnZTJicw
•http://www.youtube.com/watch?
v=aoMmbUmKN0E
•http://w...
Coach Press Conferences
•Preparation of talking points
•Three key messages you want to share
–Address the situation
–How t...
Coach Press Conferences
•Preparation of talking points
•Three key messages you want to share
–Address the situation
–How t...
Coach Press Conferences
•Situation 1: You are the Coach of a college
football team who has embezzled $25,000
•Situation 2:...
Assignment:
Write an essay on the press conference held
by Whit Babcock to address the following:
•Why it was held
•Three ...
Assignment:
Link:
http://www.gobearcats.com/allaccess/?
media=357208
Next class:
Speed Writing Night
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Sports PR Lecture, 3.4.14

  1. 1. Sport PR Lecture: 3.4.14 University of Cincinnati By Jackie Reau
  2. 2. Current Events Quiz
  3. 3. Sports Business Discussion •NCAA March Madness & Business? •http://www.bloomberg.com/video/ncaa-s-march
  4. 4. Sports Business Discussion •How much more can the NFL grow? •http://www.forbes.com/sportsmoney/
  5. 5. Tips for Interviews •Research the person: now and then •What’s the lead of your story/conversation? •Prepare at least 10 questions –Five on what’s happening now –Five on what has happened •What’s the back story (how, why)
  6. 6. In-Class Discussion •Group 1: NFL Commissioner Rodger Goodell on the future of the NFL •Group 2: Bob Castellini on the Reds season and his hopes for the Playoffs •Group 3: Mike Bohn and his goals for women’s sports success at UC
  7. 7. Coach Press Conference •http://www.youtube.com/watch? v=7EChnZTJicw •http://www.youtube.com/watch? v=aoMmbUmKN0E •http://www.youtube.com/watch?v=9llrpAizctw •http://www.youtube.com/watch? v=d6ezVZbYcCo
  8. 8. Coach Press Conferences •Preparation of talking points •Three key messages you want to share –Address the situation –How the situation might affect the organization, team, fans –Explain how it will not happen again, resolve the issue
  9. 9. Coach Press Conferences •Preparation of talking points •Three key messages you want to share –Address the situation –How the situation might affect the organization, team, fans –Explain how it will not happen again, resolve the issue
  10. 10. Coach Press Conferences •Situation 1: You are the Coach of a college football team who has embezzled $25,000 •Situation 2: Your star player has been arrested for a crime •Situation 3: Your are the AD and your women’s soccer coach has committed three NCAA violations
  11. 11. Assignment: Write an essay on the press conference held by Whit Babcock to address the following: •Why it was held •Three key messages addressed •Tone of the press conference •Constructive criticism
  12. 12. Assignment: Link: http://www.gobearcats.com/allaccess/? media=357208
  13. 13. Next class: Speed Writing Night
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