On October 23rd, 2014, we updated our
By continuing to use LinkedIn’s SlideShare service, you agree to the revised terms, so please take a few minutes to review them.
Sport Public Relations
University of Cincinnati
By Jackie Reau
Using strategic communications to
effectively influence behavior.
Review projects and assignment
Engaging consumers by thinking differently!
Internal Audiences & Communications
*Define Internal Audiences
*Define Customer Relationship Management Tool resources
*Define Key Messages and Communications Vehicles to Share
*Determine Frequency of Messaging
Segmenting Your Audiences:
Men’s College Football Program
Two Internal Audiences
Two External Audiences
*What news to share?
*When do I share the news?
*Who is the spokesperson for the news?
*What is the call to action?
*How do we measure our effectiveness?
Strategic Public Relations Planning Outline
*Objective tied to a business goal
*Research to support the objective of the business goal
*Target audiences (internal, external)
*Key messages (call to action, event details, announcement of new coach/player)
*Key initiatives (how to share the information)
*Staffing management (who will do it)
*Timeline of activity (when will it get completed)
*Measurement (metrics tied to business goal)
In-Class Discussion: Pair Up
“Create a PR Plan to promote UC women’s soccer game for breast cancer
awareness/pink ribbon game in 2013”
To raise awareness and funds for breast cancer awareness during a UC women’s
soccer game and to attract 2,000+ fans to the game at the on-campus stadium.
*Determine at least three audiences
Three Objectives to Support Objective
*Can include media event, special event, social media, promotion, etc.
Press Release Assignment, due September 10 with typed,
printed copy to be turned in at the beginning of class
*Who: Mick Cronin will be honored by the NCAA for his work in the community
with Big Brothers & Big Sisters in Cincinnati
*What: An on-court ceremony will be held to honor Cronin during the University
of Cincinnati vs. University of Pittsburgh men’s basketball game
*When: Saturday, Feb. 11, at halftime of the 1 p.m. game
*Where: Fifth Third Arena on the campus of the University of Cincinnati
*How: Tickets are still available at www.gobearcats.com or in advance at the box