Sport Public Relations
University of Cincinnati
By Jackie Reau
Using strategic communications to
effectively influence behavior.
Review projects and assignment
Engaging consumers by thinking differently!
Internal Audiences & Communications
*Define Internal Audiences
*Define Customer Relationship Management Tool resources
*Define Key Messages and Communications Vehicles to Share
*Determine Frequency of Messaging
Segmenting Your Audiences:
Men’s College Football Program
Two Internal Audiences
Two External Audiences
*What news to share?
*When do I share the news?
*Who is the spokesperson for the news?
*What is the call to action?
*How do we measure our effectiveness?
Strategic Public Relations Planning Outline
*Objective tied to a business goal
*Research to support the objective of the business goal
*Target audiences (internal, external)
*Key messages (call to action, event details, announcement of new coach/player)
*Key initiatives (how to share the information)
*Staffing management (who will do it)
*Timeline of activity (when will it get completed)
*Measurement (metrics tied to business goal)
In-Class Discussion: Pair Up
“Create a PR Plan to promote UC women’s soccer game for breast cancer
awareness/pink ribbon game in 2013”
To raise awareness and funds for breast cancer awareness during a UC women’s
soccer game and to attract 2,000+ fans to the game at the on-campus stadium.
*Determine at least three audiences
Three Objectives to Support Objective
*Can include media event, special event, social media, promotion, etc.
Press Release Assignment, due September 10 with typed,
printed copy to be turned in at the beginning of class
*Who: Mick Cronin will be honored by the NCAA for his work in the community
with Big Brothers & Big Sisters in Cincinnati
*What: An on-court ceremony will be held to honor Cronin during the University
of Cincinnati vs. University of Pittsburgh men’s basketball game
*When: Saturday, Feb. 11, at halftime of the 1 p.m. game
*Where: Fifth Third Arena on the campus of the University of Cincinnati
*How: Tickets are still available at www.gobearcats.com or in advance at the box