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Sport PR 
Lecture: 9/9/14 
University of Cincinnati 
By Jackie Reau
Sports Discussion: 
Ray Rice cut by the Ravens
Group Project Overview 
MLB All Star Game 
PR Plans
Group Project Assignments 
#1: Home Run Derby 
#2: Pepsi Block Party 
#3: MLB All Star Fan Fest 
#4: 5K Race
Group Project Expectations 
*Objective tied to a business objective 
*Target audiences 
*Key messages 
*Tactics (special event, social media, 
media relations, PR stunt, etc.) must 
have three 
*Timeline of Activity 
*Budget
PR Plan 
In-Class Exercise
Assignment: Press Release 
Due in class on September 16
Details for the press release 
WHO: University of Cincinnati Coach 
Mick Cronin 
WHAT: NCAA to honor him with an 
award for his work with Big Brothers, Big 
Sisters Cincinnati 
WHEN: February 5th before the UC vs. 
Pittsburgh men’s basketball game 
WHERE: Fifth Third Bank Arena 
*Add a quote from Coach, BBBS rep or 
NCAA rep
Other helpful hints 
*Add your name, email and phone as 
contact 
*Use Cincinnati as your dateline 
*Write a headline 
*Provide a call to action (How to buy 
tickets to the game) 
*Proof read
Current Event Quizzes
Next Week: 
Guest Speaker: 
Jeremy Martin 
UC Digital Media Director 
Three questions for Jeremy
Next Week: 
Guest Speaker: 
Jeremy Martin 
UC Digital Media Director 
Three questions for Jeremy

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Sports PR Lecture #2, 9 9-14

  • 1. Sport PR Lecture: 9/9/14 University of Cincinnati By Jackie Reau
  • 2. Sports Discussion: Ray Rice cut by the Ravens
  • 3. Group Project Overview MLB All Star Game PR Plans
  • 4. Group Project Assignments #1: Home Run Derby #2: Pepsi Block Party #3: MLB All Star Fan Fest #4: 5K Race
  • 5. Group Project Expectations *Objective tied to a business objective *Target audiences *Key messages *Tactics (special event, social media, media relations, PR stunt, etc.) must have three *Timeline of Activity *Budget
  • 6. PR Plan In-Class Exercise
  • 7. Assignment: Press Release Due in class on September 16
  • 8. Details for the press release WHO: University of Cincinnati Coach Mick Cronin WHAT: NCAA to honor him with an award for his work with Big Brothers, Big Sisters Cincinnati WHEN: February 5th before the UC vs. Pittsburgh men’s basketball game WHERE: Fifth Third Bank Arena *Add a quote from Coach, BBBS rep or NCAA rep
  • 9. Other helpful hints *Add your name, email and phone as contact *Use Cincinnati as your dateline *Write a headline *Provide a call to action (How to buy tickets to the game) *Proof read
  • 11. Next Week: Guest Speaker: Jeremy Martin UC Digital Media Director Three questions for Jeremy
  • 12. Next Week: Guest Speaker: Jeremy Martin UC Digital Media Director Three questions for Jeremy