Sports PR, Lecture: 10-23-12

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  • 1. Sport Public Relations Lecture: 10.23.12 University of Cincinnati By Jackie Reau
  • 2. Media Coaching Overview
  • 3. Press Conferences: Good, Bad Ugly http://www.al.com/alabamafootball/index.ssf/2012/10/alabama_coach_nick_sabans_pres_2.html http://www.bing.com/videos/search?q=kevin+borseth&mid=40B7221D189A978A331240B7221D189A978A3312&view=detail&FORM=VIRE4 http://www.bing.com/videos/search?q=coastal+carolina+coach+press+conference+kitty&view=detail&mid=C142B9688F629BEBF288C142B96 88F629BEBF288&first=0
  • 4. Press Conference Talking Points In-Class Discussion1)Tell me about UC Athletics2)Why did you just fire the UC women’s soccer coach?3)How will the appointment of the new UC president affectUC Athletics?Answer questionShare vision for future to engage fansGive a call to action for fans
  • 5. In-Class Presentations from Talking Points
  • 6. Assignment Due Next Week in Class:Typed, 500 wordsCritique of press conference*Reason to hold the press conference*Discuss the target audiences for the press conference*Share three key talking points expressed during the presser*Share your overall opinion of how the presser flowed,information shared, etc.Link to press conference:http://www.gobearcats.com/allaccess/?media=272993