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Sport PR 
Lecture: 9.2.14 
University of Cincinnati 
By Jackie Reau
Editing Quiz
University of Cicninnati Sports PR Editing Assignment 
CINCINNATI (October 25, 2014) – The Marvin Lewis Community Fund tod...
Common Writing/Editing Errors 
*Write out full number from one to nine, use numerals for 0 and 10+ to infinity 
*Don’t beg...
USC Football Discussion 
The injury of Joshua Shaw
USC Football Discussion 
The injury of Joshua Shaw 
“I would do it again for whatever kid it was. It didn’t have to be my ...
USC Football Discussion 
Before
USC Football Discussion 
After
USC Football Discussion 
The injury of Joshua Shaw 
“I would do it again for whatever kid it was. It didn’t have to be my ...
New Communications Model 
•Old School 
–Deadlines were set for an established time per section 
–Paper published and deliv...
Sports Media Writing 
*Professional bios (player, team) 
*Opinionated columns 
*Game wraps 
*Crisis statements 
*Customer ...
New Communications Model 
•Old School 
–Deadlines were set for an established time per section 
–Paper published and deliv...
Column with opinion, quote or no quote
Game wrap, no opinion unless in quotes
Media statement for crisis management
Customer service communications
Social Media Communications
Write Your Own Bio in Third Person 
*Name 
*Title (education, expected education) 
*Desired Dream Job 
*Extracurricular ac...
Sports PR Lecture #1, 9 2-14
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Sports PR Lecture #1, 9 2-14

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  • http://www.foxnews.com/sports/2014/08/27/usc-football-star-suspended-after-admitting-story-rescuing-nephew-lie/
  • http://espn.go.com/los-angeles/college-football/story/_/id/11420303/usc-trojans-josh-shaw-suspended-indefinitely-admitting-lie
  • Transcript of "Sports PR Lecture #1, 9 2-14"

    1. 1. Sport PR Lecture: 9.2.14 University of Cincinnati By Jackie Reau
    2. 2. Editing Quiz
    3. 3. University of Cicninnati Sports PR Editing Assignment CINCINNATI (October 25, 2014) – The Marvin Lewis Community Fund today held its first annual Learning Is Cool in-school event featuring Cincinnati Bengals player Domato Peko at Mt. Airy Elementary School on October 25, 2014. Hosted by Head coach Marvin Lewis, the event fostered a pep rally environment in the school’s gymnasium to encourage scholastci acheivement between the 450 students attending the northwest suburban high school. “I look forward to visiting our local schools to meet with students and teachers and to learn more about how our programs can better help them”, said Marvin Lewis, head coach of the Cincinnati Browns.. 9 teachers were also honored at the fund-raiser and were given a gift certificate to dinner at LARosa’s Pizza, which will be hosted by Marvin Lewis. For more information about the Marvin Lewis Community Fund, please visit www.marvinelewis.com.
    4. 4. Common Writing/Editing Errors *Write out full number from one to nine, use numerals for 0 and 10+ to infinity *Don’t begin a sentence with a number (instead of 11, a dozen) *Commas go inside the quotation marks for quotes *Business writing is in third person (Jackie Reau vs. me/I am) *Use full name in first reference (Robert Castellini) and consistency in second/third+ references (Mr. Castellini or Castellini) CHECK AND RE/CHECK spelling and grammar
    5. 5. USC Football Discussion The injury of Joshua Shaw
    6. 6. USC Football Discussion The injury of Joshua Shaw “I would do it again for whatever kid it was. It didn’t have to be my nephew,” Shaw said on Monday. “My ankles really hurt, but I am lucky to be surrounded by the best trainers and doctors in the world.” He said he was approaching his rehabilitation “one day at a time” and hoped to resume playing football soon. Steve Sarkisian, the USC’s head football coach, described Shaw’s actions as “heroic.” “It is unfortunate that he’ll be sidelined for a while, and we will miss his leadership and play, but I know he’ll be working hard to get back on the field as soon as possible.” The student-athlete was named a team captain Saturday at the Trojans’ annual Salute to Troy dinner, the university said.
    7. 7. USC Football Discussion Before
    8. 8. USC Football Discussion After
    9. 9. USC Football Discussion The injury of Joshua Shaw “I would do it again for whatever kid it was. It didn’t have to be my nephew,” Shaw said on Monday. “My ankles really hurt, but I am lucky to be surrounded by the best trainers and doctors in the world.” He said he was approaching his rehabilitation “one day at a time” and hoped to resume playing football soon. Steve Sarkisian, the USC’s head football coach, described Shaw’s actions as “heroic.” “It is unfortunate that he’ll be sidelined for a while, and we will miss his leadership and play, but I know he’ll be working hard to get back on the field as soon as possible.” The student-athlete was named a team captain Saturday at the Trojans’ annual Salute to Troy dinner, the university said.
    10. 10. New Communications Model •Old School –Deadlines were set for an established time per section –Paper published and delivered in the morning –Reader interaction: Letter to Editor, phone call to Editor •New School –Website updated 24/7 with live reader comments –Mobile application updated 24/7 –Social media platforms updated 24/7 with constant reader interaction –Paper published and delivered in the morning
    11. 11. Sports Media Writing *Professional bios (player, team) *Opinionated columns *Game wraps *Crisis statements *Customer service *Social media
    12. 12. New Communications Model •Old School –Deadlines were set for an established time per section –Paper published and delivered in the morning –Reader interaction: Letter to Editor, phone call to Editor •New School –Website updated 24/7 with live reader comments –Mobile application updated 24/7 –Social media platforms updated 24/7 with constant reader interaction –Paper published and delivered in the morning Professional bio, third person, no opinion without quote
    13. 13. Column with opinion, quote or no quote
    14. 14. Game wrap, no opinion unless in quotes
    15. 15. Media statement for crisis management
    16. 16. Customer service communications
    17. 17. Social Media Communications
    18. 18. Write Your Own Bio in Third Person *Name *Title (education, expected education) *Desired Dream Job *Extracurricular activities that support Dream Job *Other activity that supports Dream Job -Post this information to Linkedin.com profile
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