Sports PR Lecture #1, 1.8.13

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  • 1. Sport and the Media Lecture: 1.8.13 University of Cincinnati By Jackie Reau
  • 2. Class Introductions + “Dream Job”
  • 3. Review Syllabus
  • 4. Class ExpectationsBe on time: 6 p.m. means 5:55 p.m. Participate in class Complete assignments on time Check for typos in work
  • 5. Look for my weekly emails All lectures are onslideshare.net/gamedayjreau
  • 6. Class Participation
  • 7. Assignments
  • 8. Current Event Quizzes
  • 9. Group Assignment: Groups of four**To develop a strategic public relations plan with a provided topic toinclude the following elements and live presentation.*Overall objective*Research to support the initiative*Target audiences*Key messages*Three to five initiatives to support the PR plan Press release Media event Community relations event Social media initiative*Timeline of activity*Budget*Metrics scorecard
  • 10. Current Events Issues in Sports for 2013