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Sports PR, Class Lecture, 10.18.11
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Sports PR, Class Lecture, 10.18.11

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  • 1. Sports Public Relations Lecture: 10.18.11 University of Cincinnati By Jackie Reau
  • 2. Current Events Quiz
  • 3. Assignments Game Wrap Discussion Press Release
  • 4. Michael Anderson Public Relations Manager Cincinnati Reds @MANderson_PR
  • 5.  
  • 6. Sports Media Define the various outlets
  • 7. *Local TV *National TV *Daily/Weekly Newspapers *Magazines *Local Sports Talk *National Sports Talk *Bloggers *Websites
  • 8. Managing Media
  • 9. Managing Media *Build a relationship, your list *The media alert *Deliver creative, proper communication, be timely
  • 10.  
  • 11.  
  • 12. Class Exercise: In Five Minutes Write a pitch you will deliver to a media representative in your market over the phone to cover your Pink Ribbon promotion
  • 13. Assignment: Create a media list in excel with a minimum of 20 media contacts using the provided template
  • 14.  

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