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Sports PR, Class Lecture, 10.18.11
Sports PR, Class Lecture, 10.18.11
Sports PR, Class Lecture, 10.18.11
Sports PR, Class Lecture, 10.18.11
Sports PR, Class Lecture, 10.18.11
Sports PR, Class Lecture, 10.18.11
Sports PR, Class Lecture, 10.18.11
Sports PR, Class Lecture, 10.18.11
Sports PR, Class Lecture, 10.18.11
Sports PR, Class Lecture, 10.18.11
Sports PR, Class Lecture, 10.18.11
Sports PR, Class Lecture, 10.18.11
Sports PR, Class Lecture, 10.18.11
Sports PR, Class Lecture, 10.18.11
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Sports PR, Class Lecture, 10.18.11

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Transcript

  • 1. Sports Public Relations Lecture: 10.18.11 University of Cincinnati By Jackie Reau
  • 2. Current Events Quiz
  • 3. Assignments Game Wrap Discussion Press Release
  • 4. Michael Anderson Public Relations Manager Cincinnati Reds @MANderson_PR
  • 5.  
  • 6. Sports Media Define the various outlets
  • 7. *Local TV *National TV *Daily/Weekly Newspapers *Magazines *Local Sports Talk *National Sports Talk *Bloggers *Websites
  • 8. Managing Media
  • 9. Managing Media *Build a relationship, your list *The media alert *Deliver creative, proper communication, be timely
  • 10.  
  • 11.  
  • 12. Class Exercise: In Five Minutes Write a pitch you will deliver to a media representative in your market over the phone to cover your Pink Ribbon promotion
  • 13. Assignment: Create a media list in excel with a minimum of 20 media contacts using the provided template
  • 14.  

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