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Street to Seat:  Fan-based Decision Making
Street to Seat:  Fan-based Decision Making for  Sports Marketers <ul><li>Converting Fans from the Couch to the Concourse <...
That…
This…
Street to Seat:  Fan-based Decision Making for  Sports Marketers <ul><li>Converting Fans from the Couch to the Concourse <...
Street to Seat:  Fan-based Decision Making for  Sports Marketers <ul><li>Watch, Attend, Listen (WAL) Research  </li></ul><...
The Motivation or The Perfect Storm
Street to Seat:  Fan-based Decision Making for  Sports Marketers <ul><li>Social Media </li></ul><ul><ul><li>Create engagin...
 
Street to Seat:  Fan-based Decision Making for  Sports Marketers <ul><li>Attendance Patterns </li></ul><ul><ul><li>Review ...
Jackie Reau Game Day Communications [email_address] Twitter: @gamedayjreau Linkedin: @jackiereau Facebook: @jackiereau 700...
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Sports Fan-based Decision Making

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A presentation by Jackie Reau, CEO of Game Day Communications, for the fall meeting of Cincinnati Sports Professionals Network. Titled, Sports Fan-based Decision Making, Reau explores the need for sports organizations to better understand their fan base to make informed decisions.

Published in: Sports, Technology, Business
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Transcript of "Sports Fan-based Decision Making"

  1. 1. Street to Seat: Fan-based Decision Making
  2. 2. Street to Seat: Fan-based Decision Making for Sports Marketers <ul><li>Converting Fans from the Couch to the Concourse </li></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>Attendance Patterns </li></ul></ul>
  3. 3. That…
  4. 4. This…
  5. 5. Street to Seat: Fan-based Decision Making for Sports Marketers <ul><li>Converting Fans from the Couch to the Concourse </li></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>Attendance Patterns </li></ul></ul>
  6. 6. Street to Seat: Fan-based Decision Making for Sports Marketers <ul><li>Watch, Attend, Listen (WAL) Research </li></ul><ul><ul><li>Conduct a media/social media consumption study among your fans/non-fans </li></ul></ul><ul><ul><ul><li>Use this information to inform your marketing/promotional plans </li></ul></ul></ul><ul><ul><li>Create a Fan Advisory Committee </li></ul></ul><ul><ul><li>Capture one point of contact for every person who comes into the arena </li></ul></ul>
  7. 7. The Motivation or The Perfect Storm
  8. 8. Street to Seat: Fan-based Decision Making for Sports Marketers <ul><li>Social Media </li></ul><ul><ul><li>Create engaging, in-game opportunities with free platforms (SCVNGR, FourSquare) </li></ul></ul><ul><ul><li>Share exclusive content on your social media platforms </li></ul></ul><ul><ul><li>Create a branding platform for your social media platforms and find a sponsor </li></ul></ul>
  9. 10. Street to Seat: Fan-based Decision Making for Sports Marketers <ul><li>Attendance Patterns </li></ul><ul><ul><li>Review understand your fan base/create and review files on each fan based on their </li></ul></ul><ul><ul><ul><li>Game attendance history </li></ul></ul></ul><ul><ul><ul><li>Experiential event history (golf outing, etc.) </li></ul></ul></ul><ul><ul><li>Segment fans based on their motivation to WAL </li></ul></ul><ul><ul><ul><li>Experiential vs. Interest in Sport vs. Team Support </li></ul></ul></ul><ul><ul><ul><li>Communicate/track special offers only to this group </li></ul></ul></ul><ul><ul><ul><li>Share information with game-day staff </li></ul></ul></ul>
  10. 11. Jackie Reau Game Day Communications [email_address] Twitter: @gamedayjreau Linkedin: @jackiereau Facebook: @jackiereau 700 West Pete Rose Way Cincinnati, Ohio 45203 (513) 929-4263
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