Sports Fan-based Decision Making

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A presentation by Jackie Reau, CEO of Game Day Communications, for the fall meeting of Cincinnati Sports Professionals Network. Titled, Sports Fan-based Decision Making, Reau explores the need for …

A presentation by Jackie Reau, CEO of Game Day Communications, for the fall meeting of Cincinnati Sports Professionals Network. Titled, Sports Fan-based Decision Making, Reau explores the need for sports organizations to better understand their fan base to make informed decisions.

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Transcript

  • 1. Street to Seat: Fan-based Decision Making
  • 2. Street to Seat: Fan-based Decision Making for Sports Marketers
    • Converting Fans from the Couch to the Concourse
      • Research
      • Social Media
      • Attendance Patterns
  • 3. That…
  • 4. This…
  • 5. Street to Seat: Fan-based Decision Making for Sports Marketers
    • Converting Fans from the Couch to the Concourse
      • Research
      • Social Media
      • Attendance Patterns
  • 6. Street to Seat: Fan-based Decision Making for Sports Marketers
    • Watch, Attend, Listen (WAL) Research
      • Conduct a media/social media consumption study among your fans/non-fans
        • Use this information to inform your marketing/promotional plans
      • Create a Fan Advisory Committee
      • Capture one point of contact for every person who comes into the arena
  • 7. The Motivation or The Perfect Storm
  • 8. Street to Seat: Fan-based Decision Making for Sports Marketers
    • Social Media
      • Create engaging, in-game opportunities with free platforms (SCVNGR, FourSquare)
      • Share exclusive content on your social media platforms
      • Create a branding platform for your social media platforms and find a sponsor
  • 9.  
  • 10. Street to Seat: Fan-based Decision Making for Sports Marketers
    • Attendance Patterns
      • Review understand your fan base/create and review files on each fan based on their
        • Game attendance history
        • Experiential event history (golf outing, etc.)
      • Segment fans based on their motivation to WAL
        • Experiential vs. Interest in Sport vs. Team Support
        • Communicate/track special offers only to this group
        • Share information with game-day staff
  • 11. Jackie Reau Game Day Communications [email_address] Twitter: @gamedayjreau Linkedin: @jackiereau Facebook: @jackiereau 700 West Pete Rose Way Cincinnati, Ohio 45203 (513) 929-4263