Sports Fan Development Institute powered by Game Day Communications Presented to Mark Cuban by Jackie Reau [email_address]

About Game Day Communications Co-founded and led by former ESPN Anchor Betsy Ross Based in Cincinnati Boutique PR firm specializing in sports and cultural entertainment Media relationships (local to national sports media) Influencer relationships (team stakeholders, fan development, tourism, corporate sponsors) Digital Media/Social Media Evangelists

Co-founded and led by former ESPN Anchor Betsy Ross

Based in Cincinnati

Boutique PR firm specializing in sports and cultural entertainment

Media relationships (local to national sports media)

Influencer relationships (team stakeholders, fan development, tourism, corporate sponsors)

Digital Media/Social Media Evangelists

Some of our Clients

Overview The Sports Fan Development Institute powered by Game Day Communications is a research-based business concept to assist sports teams and events in creating strategic plans to grow fan bases using traditional and social media applications, sponsorship activation opportunities and revenue streams for current and existing programs/initiatives.

The Sports Fan Development Institute powered by Game Day

Communications is a research-based business concept to assist sports

teams and events in creating strategic plans to grow fan bases

using traditional and social media applications, sponsorship activation

opportunities and revenue streams for current and existing

programs/initiatives.

The Need In recent years before “stimulus” was a front-page news discussion, many sports teams/events—professional, collegiate and amateur--have been fighting to save their fan base while seeking opportunities to engage new fans. We believe there is an opportunity to create a road map to success for interested teams and events. Many ticketing/marketing staff for teams are young, inexperienced and rotate through the organization, leaving no institutional knowledge or history. A strategic plan will allow a team or event to enjoy a tradition of success even during staff transition.

In recent years before “stimulus” was a front-page news discussion,

many sports teams/events—professional, collegiate and amateur--have

been fighting to save their fan base while seeking opportunities to

engage new fans. We believe there is an opportunity to create a road

map to success for interested teams and events.

Many ticketing/marketing staff for teams are young, inexperienced and

rotate through the organization, leaving no institutional knowledge or

history. A strategic plan will allow a team or event to enjoy a tradition of

success even during staff transition.

The Real Need: Captivating the Next Gen of Sports Fans Youth participation in many sports is declining, i.e. baseball among youth, especially African-American. There have been many studies on linking athletic participation to success in school and life. The Institute will help sports teams/events to understand and engage the next generation of sports fans along with their parents and/or care givers.

Youth participation in many sports is declining, i.e. baseball among

youth, especially African-American. There have been many studies on

linking athletic participation to success in school and life.

The Institute will help sports teams/events to understand

and engage the next generation of sports fans along with

their parents and/or care givers.

The Concept The Sports Fan Development Institute powered by Game Day Communications will use a three-pronged approach: Sports Fan Experience Audit Sports Fan Development Plan & Execution Serve as an on-going resource for sports teams and events

The Sports Fan Development Institute powered by Game Day

Communications will use a three-pronged approach:

Sports Fan Experience Audit

Sports Fan Development Plan & Execution

Serve as an on-going resource for sports teams and events

The Sports Fan Experience Audit will be the primary tool used to educate teams on how to improve their overall experience from “ street to seat.” The audit will be conducted on site. We will personalize the audit and engage an agreed-upon minimum of current fans to create a benchmark for the team/event. Sports Fan Experience Audit

The Sports Fan Experience Audit will be the primary tool used to

educate teams on how to improve their overall experience from

“ street to seat.” The audit will be conducted on site.

We will personalize the audit and engage an agreed-upon

minimum of current fans to create a benchmark for the

team/event.

Sports Fan Development Plan & Execution Once the audit has been completed, we will seek to work with the team to develop a strategic Sports Fan Development Plan with the following: Objective Key Messages Target Audience(s) with demographics, psychographics (segmented) Strategies of engagement: direct to fan marketing, experiential special events, pricing, traditional media & messaging, social media and player involvement/access Budget Monitor/Measurement

Once the audit has been completed, we will seek to work with the team

to develop a strategic Sports Fan Development Plan with the following:

Objective

Key Messages

Target Audience(s) with demographics, psychographics (segmented)

Strategies of engagement: direct to fan marketing, experiential special events, pricing, traditional media & messaging, social media and player involvement/access

Budget

Monitor/Measurement

Resource for sports teams and events Leveraging the web site, www.sportsfaninstitute.com , we will launch the web site to serve as a community for sports teams/events and their staff. We will also use the site to launch a regular “sports fan” study on trends to share with participants (attendance/spending trends, successful promotions, etc.) The site will include a number of resources: Regular e-mail blasts Open forums for discussion Articles/white papers on best practices Links to influencers in sports marketing/promotion/philanthropy A Digital Media Network to leverage Facebook, Linkedin, Youtube, Twitter, along with podcasts and video

Leveraging the web site, www.sportsfaninstitute.com , we will launch the web

site to serve as a community for sports teams/events and their staff. We will

also use the site to launch a regular “sports fan” study on trends to share with

participants (attendance/spending trends, successful promotions, etc.)

The site will include a number of resources:

Regular e-mail blasts

Open forums for discussion

Articles/white papers on best practices

Links to influencers in sports marketing/promotion/philanthropy

A Digital Media Network to leverage Facebook, Linkedin, Youtube, Twitter, along with podcasts and video

Management The Sports Fan Development Institute team will include the staff of Game Day Communications and prospective advisors, all working together to launch the project: Jackie Reau, CEO, Game Day Communications Betsy Ross, President, Game Day Communications Advisors to project to be formally invited (this is a working list used only as an example): Mark Cuban, Dallas Mavericks; Sylvia Lunn, Major League Baseball; Jason Dial, P&G Global Sports Marketing; Tracy Kurdyck, LPGA; and Michael Perry, Enquirer Media; among others.

The Sports Fan Development Institute team will include the staff of Game

Day Communications and prospective advisors, all working together to

launch the project:

Jackie Reau, CEO, Game Day Communications

Betsy Ross, President, Game Day Communications

Advisors to project to be formally invited (this is a working list used only as an example): Mark Cuban, Dallas Mavericks; Sylvia Lunn, Major League Baseball; Jason Dial, P&G Global Sports Marketing; Tracy Kurdyck, LPGA; and Michael Perry, Enquirer Media; among others.

Prospective Clients We are working to define our prospective clients in three categories: Professional sports teams/events Collegiate sports teams/events Amateur/youth events/organizations

We are working to define our prospective clients in three categories:

Professional sports teams/events

Collegiate sports teams/events

Amateur/youth events/organizations

Business Model The business model for the Sports Fan Development Institute comprises the following: Sports Fan Experience Audit ($2,500-$10,000) Sports Fan Development Plan ($10,000-$25,000) Sports Fan Development Execution (hourly rate)

The business model for the Sports Fan Development Institute

comprises the following:

Sports Fan Experience Audit ($2,500-$10,000)

Sports Fan Development Plan ($10,000-$25,000)

Sports Fan Development Execution (hourly rate)

Financial “Stimulus” Request We respectfully request $110,000 from Mr. Mark Cuban for the launch of the Sports Fan Development Institute to be used in the following manner: Project Manager: $50,000 annual salary/benefits Web site design/launch ( www.sportsfaninstitute.com ): $10,000 Development of proprietary research tools: $20,000 Launch of program for marketing: $30,000 A “stimulus” loan will be paid back through a mutually-agreed upon timeline and agreement.

We respectfully request $110,000 from Mr. Mark Cuban for

the launch of the Sports Fan Development Institute to be used

in the following manner:

Project Manager: $50,000 annual salary/benefits

Web site design/launch ( www.sportsfaninstitute.com ): $10,000

Development of proprietary research tools: $20,000

Launch of program for marketing: $30,000

A “stimulus” loan will be paid back through a mutually-agreed upon

timeline and agreement.

Launch Plan For the launch of the Sports Fan Development Institute, we would like to partner with Mark Cuban in a media briefing at a sporting event that needs fan support. The event would outline the Institute, recognize Mr. Cuban for his contributions and showcase the efforts of the Dallas Mavericks and their fan outreach and engagement efforts.

For the launch of the Sports Fan Development Institute, we would like

to partner with Mark Cuban in a media briefing at a sporting event that

needs fan support. The event would outline the Institute, recognize Mr.

Cuban for his contributions and showcase the efforts of the Dallas

Mavericks and their fan outreach and engagement efforts.

Timeline of Project First 30 Days Finalize model for Institute Finalize business and marketing plan for the Institute Hold first advisory board meeting Finalize tools for Institute for Fan Development Fan Experience Audit tool Fan Experience Research tools with benchmarks Expected outcomes from Fan Development Plan Write, design and launch web site ( www.sportsfaninstitute.com )

First 30 Days

Finalize model for Institute

Finalize business and marketing plan for the Institute

Hold first advisory board meeting

Finalize tools for Institute for Fan Development

Fan Experience Audit tool

Fan Experience Research tools with benchmarks

Expected outcomes from Fan Development Plan

Write, design and launch web site ( www.sportsfaninstitute.com )

Timeline of Project Second 30 Days Announce partnership with Mark Cuban Schedule media event at a sporting event that needs fan support (TBD) Launch marketing plan & media tour Sign first client Update web site as resource Launch first “sports fan” study

Second 30 Days

Announce partnership with Mark Cuban

Schedule media event at a sporting event that needs fan support (TBD)

Launch marketing plan & media tour

Sign first client

Update web site as resource

Launch first “sports fan” study

Timeline of Project Final 30 Days Launch marketing plan & media tour Sign second, third clients… Launch Sports Fan Institute Digital Media Network Announce results first “sports fan” study Thank Mr. Cuban for his support and agree on “payback” plan

Final 30 Days

Launch marketing plan & media tour

Sign second, third clients…

Launch Sports Fan Institute Digital Media Network

Announce results first “sports fan” study

Thank Mr. Cuban for his support and agree on “payback” plan

Questions? Contact: Jackie Reau, CEO Game Day Communications (513) 929-4263 [email_address]

Contact:

Jackie Reau, CEO

Game Day Communications

(513) 929-4263

[email_address]