Sports Fan Development Institute Business Plan for Mark Cuban
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Sports Fan Development Institute Business Plan for Mark Cuban

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A business plan overview for the Sports Fan Development Institute powered by Game Day Communications prepared for Mark Cuban in response to his "Stimulus" Business Plan Challenge.

A business plan overview for the Sports Fan Development Institute powered by Game Day Communications prepared for Mark Cuban in response to his "Stimulus" Business Plan Challenge.

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  • Full Name Full Name Comment goes here.
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  • Thanks for the comments. I appreciate the time you took to review our plan.

    Dr. Linda Schoenstedt has won the lottery for the tickets. Enjoy!

    P.S. The proposal was submitted to Mark Cuban in a business plan competition he is holding via his blog.
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  • Jackie - Interesting slide show.... The RollerGirls are also a great example of how creative marketing/PR can make a sport 'cool' and build a fanbase...
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  • Excellent idea and I want in! Just FYI: you will need a minimum of 200 demographic/population samples to render statistical confidence values for validity concerns. I like the 30 day increments of turnarounds that while seemingly ambitious, keeps the train rolling forward. Cuban is the right guy to get on board in my opinion. He is forward-thinking, techno-savvy, and a risk-taker.
    LS
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Sports Fan Development Institute Business Plan for Mark Cuban Presentation Transcript

  • 1. Sports Fan Development Institute powered by Game Day Communications Presented to Mark Cuban by Jackie Reau [email_address]
  • 2. About Game Day Communications
        • Co-founded and led by former ESPN Anchor Betsy Ross
        • Based in Cincinnati
        • Boutique PR firm specializing in sports and cultural entertainment
        • Media relationships (local to national sports media)
        • Influencer relationships (team stakeholders, fan development, tourism, corporate sponsors)
        • Digital Media/Social Media Evangelists
  • 3. Some of our Clients
  • 4. Overview
    • The Sports Fan Development Institute powered by Game Day
    • Communications is a research-based business concept to assist sports
    • teams and events in creating strategic plans to grow fan bases
    • using traditional and social media applications, sponsorship activation
    • opportunities and revenue streams for current and existing
    • programs/initiatives.
  • 5. The Need
    • In recent years before “stimulus” was a front-page news discussion,
    • many sports teams/events—professional, collegiate and amateur--have
    • been fighting to save their fan base while seeking opportunities to
    • engage new fans. We believe there is an opportunity to create a road
    • map to success for interested teams and events.
    • Many ticketing/marketing staff for teams are young, inexperienced and
    • rotate through the organization, leaving no institutional knowledge or
    • history. A strategic plan will allow a team or event to enjoy a tradition of
    • success even during staff transition.
  • 6. The Real Need: Captivating the Next Gen of Sports Fans
    • Youth participation in many sports is declining, i.e. baseball among
    • youth, especially African-American. There have been many studies on
    • linking athletic participation to success in school and life.
    • The Institute will help sports teams/events to understand
    • and engage the next generation of sports fans along with
    • their parents and/or care givers.
  • 7. The Concept
    • The Sports Fan Development Institute powered by Game Day
    • Communications will use a three-pronged approach:
      • Sports Fan Experience Audit
      • Sports Fan Development Plan & Execution
      • Serve as an on-going resource for sports teams and events
  • 8.
    • The Sports Fan Experience Audit will be the primary tool used to
    • educate teams on how to improve their overall experience from
    • “ street to seat.” The audit will be conducted on site.
    • We will personalize the audit and engage an agreed-upon
    • minimum of current fans to create a benchmark for the
    • team/event.
    Sports Fan Experience Audit
  • 9. Sports Fan Development Plan & Execution
    • Once the audit has been completed, we will seek to work with the team
    • to develop a strategic Sports Fan Development Plan with the following:
      • Objective
      • Key Messages
      • Target Audience(s) with demographics, psychographics (segmented)
      • Strategies of engagement: direct to fan marketing, experiential special events, pricing, traditional media & messaging, social media and player involvement/access
      • Budget
      • Monitor/Measurement
  • 10. Resource for sports teams and events
    • Leveraging the web site, www.sportsfaninstitute.com , we will launch the web
    • site to serve as a community for sports teams/events and their staff. We will
    • also use the site to launch a regular “sports fan” study on trends to share with
    • participants (attendance/spending trends, successful promotions, etc.)
    • The site will include a number of resources:
      • Regular e-mail blasts
      • Open forums for discussion
      • Articles/white papers on best practices
      • Links to influencers in sports marketing/promotion/philanthropy
      • A Digital Media Network to leverage Facebook, Linkedin, Youtube, Twitter, along with podcasts and video
  • 11. Management
    • The Sports Fan Development Institute team will include the staff of Game
    • Day Communications and prospective advisors, all working together to
    • launch the project:
      • Jackie Reau, CEO, Game Day Communications
      • Betsy Ross, President, Game Day Communications
      • Advisors to project to be formally invited (this is a working list used only as an example): Mark Cuban, Dallas Mavericks; Sylvia Lunn, Major League Baseball; Jason Dial, P&G Global Sports Marketing; Tracy Kurdyck, LPGA; and Michael Perry, Enquirer Media; among others.
  • 12. Prospective Clients
    • We are working to define our prospective clients in three categories:
      • Professional sports teams/events
      • Collegiate sports teams/events
      • Amateur/youth events/organizations
  • 13. Business Model
    • The business model for the Sports Fan Development Institute
    • comprises the following:
      • Sports Fan Experience Audit ($2,500-$10,000)
      • Sports Fan Development Plan ($10,000-$25,000)
      • Sports Fan Development Execution (hourly rate)
  • 14. Financial “Stimulus” Request
    • We respectfully request $110,000 from Mr. Mark Cuban for
    • the launch of the Sports Fan Development Institute to be used
    • in the following manner:
      • Project Manager: $50,000 annual salary/benefits
      • Web site design/launch ( www.sportsfaninstitute.com ): $10,000
      • Development of proprietary research tools: $20,000
      • Launch of program for marketing: $30,000
      • A “stimulus” loan will be paid back through a mutually-agreed upon
      • timeline and agreement.
  • 15. Launch Plan
    • For the launch of the Sports Fan Development Institute, we would like
    • to partner with Mark Cuban in a media briefing at a sporting event that
    • needs fan support. The event would outline the Institute, recognize Mr.
    • Cuban for his contributions and showcase the efforts of the Dallas
    • Mavericks and their fan outreach and engagement efforts.
  • 16. Timeline of Project
    • First 30 Days
    • Finalize model for Institute
    • Finalize business and marketing plan for the Institute
    • Hold first advisory board meeting
    • Finalize tools for Institute for Fan Development
      • Fan Experience Audit tool
      • Fan Experience Research tools with benchmarks
      • Expected outcomes from Fan Development Plan
    • Write, design and launch web site ( www.sportsfaninstitute.com )
  • 17. Timeline of Project
    • Second 30 Days
    • Announce partnership with Mark Cuban
      • Schedule media event at a sporting event that needs fan support (TBD)
    • Launch marketing plan & media tour
    • Sign first client
    • Update web site as resource
    • Launch first “sports fan” study
  • 18. Timeline of Project
    • Final 30 Days
    • Launch marketing plan & media tour
    • Sign second, third clients…
    • Launch Sports Fan Institute Digital Media Network
    • Announce results first “sports fan” study
    • Thank Mr. Cuban for his support and agree on “payback” plan
  • 19. Questions?
    • Contact:
    • Jackie Reau, CEO
    • Game Day Communications
    • (513) 929-4263
    • [email_address]