• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Sports Events Management, Lecture notes, hospitality, 3.14
 

Sports Events Management, Lecture notes, hospitality, 3.14

on

  • 161 views

 

Statistics

Views

Total Views
161
Views on SlideShare
161
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Sports Events Management, Lecture notes, hospitality, 3.14 Sports Events Management, Lecture notes, hospitality, 3.14 Presentation Transcript

    • Xavier University Sports Administration Seminar Lecture Notes March 12, 2014 Jackie Reau
    • Wimbledon Centre Court Challenge • Name as many hospitality offerings you can in the video
    • Sports Hospitality Planning Advance Considerations • Purpose of Event tied to Business Objective • Audience (guest list: VIPs vs. B List) • Theme & Experience (why busy people should attend) • Flow of Event • Venue • Date/Time • Food & Beverage • Security/EMT service • Timeline of Activity • Budget
    • Sports Hospitality Planning On-Site Considerations • On-site Staffing (registration, hosts, service) • Nametags/printed program • Food & Beverage • Transportation (car service, valet parking) • Security/EMT service • Venue • Flow of Event • Giveaways to guests • Program/presentation (emcee, A/V) – Call to action for guests
    • Sports Hospitality Planning Post-event Considerations • Book venue for next year (?) • Pay vendors • Thank you notes to guests/speakers • Survey guests • De-brief meeting with all involved
    • In-Class Discussion • Group #1: Event at Great American Ball Park hosted by local law firm for their 20 $1 million+ clients to introduce new law firm partner in charge • Group #2: Event at Western & Southern Open hosted by Greater Cincinnati Sports Corporation for the top 12 NCAA officials in charge of NCAA Championships to showcase top Cincinnati sports facilities • Group #3: Event at Paul Brown Stadium hosted by local wealth management firm for their top 25 clients with investments at $10 million + to introduce a new investment product targeted toward sports-related start-up companies • Group #4: Event hosted by Cincinnati USA Regional Chamber to announce the 2015 MLB All Star Game will be hosted in Cincinnati to an audience of the Top 50 Cincinnati CEOs
    • The Challenge • Group #1: Event at Great American Ball Park hosted by local law firm for their 20 $1 million+ clients to introduce new law firm partner in charge – How will you get all 20 clients to attend? • Group #2: Event at Western & Southern Open hosted by Greater Cincinnati Sports Corporation for the top 12 NCAA officials in charge of NCAA Championships to showcase top Cincinnati sports facilities – How will you get all 12 NCAA officials to attend? • Group #3: Event at Paul Brown Stadium hosted by local wealth management firm for their top 25 clients with investments at $10 million + to introduce a new investment product targeted toward sports-related start-up companies – How will you get all 25 clients to attend? • Group #4: Event hosted by Cincinnati USA Regional Chamber to announce the 2015 MLB All Star Game will be hosted in Cincinnati to an audience of the Top 50 Cincinnati CEOs – How will you get all 50 CEOs to attend?
    • Next Assignment • Essay #4 Due: 500 word analysis of a professional sports team or sporting event and their relationships with corporate sponsors with three sources of support. Due in next class: typed/printed