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Sports Events Management, Lecture notes, hospitality, 3.14
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Sports Events Management, Lecture notes, hospitality, 3.14

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  • 1. Xavier University Sports Administration Seminar Lecture Notes March 12, 2014 Jackie Reau
  • 2. Wimbledon Centre Court Challenge • Name as many hospitality offerings you can in the video
  • 3. Sports Hospitality Planning Advance Considerations • Purpose of Event tied to Business Objective • Audience (guest list: VIPs vs. B List) • Theme & Experience (why busy people should attend) • Flow of Event • Venue • Date/Time • Food & Beverage • Security/EMT service • Timeline of Activity • Budget
  • 4. Sports Hospitality Planning On-Site Considerations • On-site Staffing (registration, hosts, service) • Nametags/printed program • Food & Beverage • Transportation (car service, valet parking) • Security/EMT service • Venue • Flow of Event • Giveaways to guests • Program/presentation (emcee, A/V) – Call to action for guests
  • 5. Sports Hospitality Planning Post-event Considerations • Book venue for next year (?) • Pay vendors • Thank you notes to guests/speakers • Survey guests • De-brief meeting with all involved
  • 6. In-Class Discussion • Group #1: Event at Great American Ball Park hosted by local law firm for their 20 $1 million+ clients to introduce new law firm partner in charge • Group #2: Event at Western & Southern Open hosted by Greater Cincinnati Sports Corporation for the top 12 NCAA officials in charge of NCAA Championships to showcase top Cincinnati sports facilities • Group #3: Event at Paul Brown Stadium hosted by local wealth management firm for their top 25 clients with investments at $10 million + to introduce a new investment product targeted toward sports-related start-up companies • Group #4: Event hosted by Cincinnati USA Regional Chamber to announce the 2015 MLB All Star Game will be hosted in Cincinnati to an audience of the Top 50 Cincinnati CEOs
  • 7. The Challenge • Group #1: Event at Great American Ball Park hosted by local law firm for their 20 $1 million+ clients to introduce new law firm partner in charge – How will you get all 20 clients to attend? • Group #2: Event at Western & Southern Open hosted by Greater Cincinnati Sports Corporation for the top 12 NCAA officials in charge of NCAA Championships to showcase top Cincinnati sports facilities – How will you get all 12 NCAA officials to attend? • Group #3: Event at Paul Brown Stadium hosted by local wealth management firm for their top 25 clients with investments at $10 million + to introduce a new investment product targeted toward sports-related start-up companies – How will you get all 25 clients to attend? • Group #4: Event hosted by Cincinnati USA Regional Chamber to announce the 2015 MLB All Star Game will be hosted in Cincinnati to an audience of the Top 50 Cincinnati CEOs – How will you get all 50 CEOs to attend?
  • 8. Next Assignment • Essay #4 Due: 500 word analysis of a professional sports team or sporting event and their relationships with corporate sponsors with three sources of support. Due in next class: typed/printed