How will we promote the Cincinnati Queens in today’s new media age?
Communications Planning Outline•Objective on how you will communicate to your target audiences to influencebehavior (ticket purchase, attendance, merchandise•Target Audiences (primary, secondary)•Key Messages (elevator speech)•Initiatives • Editorial Schedule for release of content • Content • Media guide/fan guide (media distribution list/fan distribution list) • Internet (webs copy, email blast copy) • Press releases, media guides, media alerts • Ad copy, external promotional materials • Media Relations planning **Evaluation of initiatives based on metrics
Social Media Revolution
Promote all social media platforms via website
Facebook: Home base for fan activity
Be the source for the team and the sport: Sell promotions
Encourage fans to get social at the game
Pinterest: Lifestyle, aspiration, visual
Instagram: Visual photo sharing
Communications Trends For Discussion
Create a Social Media Team
Social Media as a Customer Service Channel
Social CRM to Better Understand Fan SegmentationThe State of Social Media Marketing, September 2012
What’s Next for Social in 2013: Social CRM
Gamification of Content http://store.nike.com/us/en_us/?l=shop,fuelband&cp=USNS_KW_0611081620
Lifestyle of Engagement http://www.locotu.com/tedxcincy-chris-erb-branding-a-lifestyle-of-engagement-ycCim8Jo1qKhlLc.html
Augmented Reality and Productshttp://www.youtube.com/watch?v=PGu0N3eL2D0&feature=player_embedded
Super Interactive Catalogshttp://www.youtube.com/watch?feature=player_embedded&v=QQ8HNXtl7jQ#!
Crisis Communications Plan•Black Sky Session•FAQ to address all potential crisis situations•Spokesperson preparation•Internal/External communications plan and timeline•Proactive communications to internal and external audiences•Resolution of the issue: How it won’t happen in the future•Class discussion on how to resolve three top issues for crisismanagement.
Next Class Meeting: Oct. 22Title of Lecture: Audience Development and the Sports FanExperience with Will Sikes, Western & Southern OpenReview of a Sports Experience Audit and DiscussionSports Marketing Challenge Presentation, Group #1: AudienceDevelopment