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Getting Social with Your Fans: Opportunities for Sports Marketers                     Lecture by Jackie Reau
Group Assignment Review in 30 minutes
Today’s Agenda•Traditional Media•Internet Marketing•Social Media•Crisis Communications
How the Next Generation Consumes Media
http://vimeo.com/3390739
How will we promote the Cincinnati Queens        in today’s new media age?
Communications Planning Outline•Objective on how you will communicate to your target audiences to influencebehavior (ticke...
Internet Marketinghttp://www.nike.com/us/en_us/?flp=lp/basketball/&ref=http%3A%2F%2Fwww.bing.com%2Fsearch%3Fq%3Dnikebasket...
Social Media Revolution
Promote all social media platforms via website
Facebook: Home base for fan activity
Be the source for the team and the sport: Sell promotions
Encourage fans to get social at the game
Pinterest: Lifestyle, aspiration, visual
Instagram: Visual photo sharing
Communications Trends For Discussion
Create a Social Media Team
Social Media as a Customer Service Channel
Social CRM to Better Understand Fan SegmentationThe State of Social Media Marketing, September 2012
What’s Next for Social in 2013: Social CRM
Gamification of Content http://store.nike.com/us/en_us/?l=shop,fuelband&cp=USNS_KW_0611081620
Lifestyle of Engagement http://www.locotu.com/tedxcincy-chris-erb-branding-a-lifestyle-of-engagement-ycCim8Jo1qKhlLc.html
Augmented Reality and Productshttp://www.youtube.com/watch?v=PGu0N3eL2D0&feature=player_embedded
Super Interactive Catalogshttp://www.youtube.com/watch?feature=player_embedded&v=QQ8HNXtl7jQ#!
Crisis Communications Management http://www.youtube.com/watch?v=aoMmbUmKN0E
Crisis Communications Plan•Black Sky Session•FAQ to address all potential crisis situations•Spokesperson preparation•Inter...
Next Class Meeting: Oct. 22Title of Lecture: Audience Development and the Sports FanExperience with Will Sikes, Western & ...
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  • A team approach fosters content with fresh voices and content from various areas of the business.
  • A team approach fosters content with fresh voices and content from various areas of the business.
  • Transcript of "Sports Adinistration Seminar, Lecture, 10-8-12"

    1. 1. Getting Social with Your Fans: Opportunities for Sports Marketers Lecture by Jackie Reau
    2. 2. Group Assignment Review in 30 minutes
    3. 3. Today’s Agenda•Traditional Media•Internet Marketing•Social Media•Crisis Communications
    4. 4. How the Next Generation Consumes Media
    5. 5. http://vimeo.com/3390739
    6. 6. How will we promote the Cincinnati Queens in today’s new media age?
    7. 7. Communications Planning Outline•Objective on how you will communicate to your target audiences to influencebehavior (ticket purchase, attendance, merchandise•Target Audiences (primary, secondary)•Key Messages (elevator speech)•Initiatives • Editorial Schedule for release of content • Content • Media guide/fan guide (media distribution list/fan distribution list) • Internet (webs copy, email blast copy) • Press releases, media guides, media alerts • Ad copy, external promotional materials • Media Relations planning **Evaluation of initiatives based on metrics
    8. 8. Internet Marketinghttp://www.nike.com/us/en_us/?flp=lp/basketball/&ref=http%3A%2F%2Fwww.bing.com%2Fsearch%3Fq%3Dnikebasketball%26form%3DDLCDF8%26pc%3DMDDR%26src%3DIE-SearchBox
    9. 9. Social Media Revolution
    10. 10. Promote all social media platforms via website
    11. 11. Facebook: Home base for fan activity
    12. 12. Be the source for the team and the sport: Sell promotions
    13. 13. Encourage fans to get social at the game
    14. 14. Pinterest: Lifestyle, aspiration, visual
    15. 15. Instagram: Visual photo sharing
    16. 16. Communications Trends For Discussion
    17. 17. Create a Social Media Team
    18. 18. Social Media as a Customer Service Channel
    19. 19. Social CRM to Better Understand Fan SegmentationThe State of Social Media Marketing, September 2012
    20. 20. What’s Next for Social in 2013: Social CRM
    21. 21. Gamification of Content http://store.nike.com/us/en_us/?l=shop,fuelband&cp=USNS_KW_0611081620
    22. 22. Lifestyle of Engagement http://www.locotu.com/tedxcincy-chris-erb-branding-a-lifestyle-of-engagement-ycCim8Jo1qKhlLc.html
    23. 23. Augmented Reality and Productshttp://www.youtube.com/watch?v=PGu0N3eL2D0&feature=player_embedded
    24. 24. Super Interactive Catalogshttp://www.youtube.com/watch?feature=player_embedded&v=QQ8HNXtl7jQ#!
    25. 25. Crisis Communications Management http://www.youtube.com/watch?v=aoMmbUmKN0E
    26. 26. Crisis Communications Plan•Black Sky Session•FAQ to address all potential crisis situations•Spokesperson preparation•Internal/External communications plan and timeline•Proactive communications to internal and external audiences•Resolution of the issue: How it won’t happen in the future•Class discussion on how to resolve three top issues for crisismanagement.
    27. 27. Next Class Meeting: Oct. 22Title of Lecture: Audience Development and the Sports FanExperience with Will Sikes, Western & Southern OpenReview of a Sports Experience Audit and DiscussionSports Marketing Challenge Presentation, Group #1: AudienceDevelopment
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