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Sports Adinistration Seminar, Lecture, 10-8-12
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Sports Adinistration Seminar, Lecture, 10-8-12

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  • A team approach fosters content with fresh voices and content from various areas of the business.
  • A team approach fosters content with fresh voices and content from various areas of the business.

Transcript

  • 1. Getting Social with Your Fans: Opportunities for Sports Marketers Lecture by Jackie Reau
  • 2. Group Assignment Review in 30 minutes
  • 3. Today’s Agenda•Traditional Media•Internet Marketing•Social Media•Crisis Communications
  • 4. How the Next Generation Consumes Media
  • 5. http://vimeo.com/3390739
  • 6. How will we promote the Cincinnati Queens in today’s new media age?
  • 7. Communications Planning Outline•Objective on how you will communicate to your target audiences to influencebehavior (ticket purchase, attendance, merchandise•Target Audiences (primary, secondary)•Key Messages (elevator speech)•Initiatives • Editorial Schedule for release of content • Content • Media guide/fan guide (media distribution list/fan distribution list) • Internet (webs copy, email blast copy) • Press releases, media guides, media alerts • Ad copy, external promotional materials • Media Relations planning **Evaluation of initiatives based on metrics
  • 8. Internet Marketinghttp://www.nike.com/us/en_us/?flp=lp/basketball/&ref=http%3A%2F%2Fwww.bing.com%2Fsearch%3Fq%3Dnikebasketball%26form%3DDLCDF8%26pc%3DMDDR%26src%3DIE-SearchBox
  • 9. Social Media Revolution
  • 10. Promote all social media platforms via website
  • 11. Facebook: Home base for fan activity
  • 12. Be the source for the team and the sport: Sell promotions
  • 13. Encourage fans to get social at the game
  • 14. Pinterest: Lifestyle, aspiration, visual
  • 15. Instagram: Visual photo sharing
  • 16. Communications Trends For Discussion
  • 17. Create a Social Media Team
  • 18. Social Media as a Customer Service Channel
  • 19. Social CRM to Better Understand Fan SegmentationThe State of Social Media Marketing, September 2012
  • 20. What’s Next for Social in 2013: Social CRM
  • 21. Gamification of Content http://store.nike.com/us/en_us/?l=shop,fuelband&cp=USNS_KW_0611081620
  • 22. Lifestyle of Engagement http://www.locotu.com/tedxcincy-chris-erb-branding-a-lifestyle-of-engagement-ycCim8Jo1qKhlLc.html
  • 23. Augmented Reality and Productshttp://www.youtube.com/watch?v=PGu0N3eL2D0&feature=player_embedded
  • 24. Super Interactive Catalogshttp://www.youtube.com/watch?feature=player_embedded&v=QQ8HNXtl7jQ#!
  • 25. Crisis Communications Management http://www.youtube.com/watch?v=aoMmbUmKN0E
  • 26. Crisis Communications Plan•Black Sky Session•FAQ to address all potential crisis situations•Spokesperson preparation•Internal/External communications plan and timeline•Proactive communications to internal and external audiences•Resolution of the issue: How it won’t happen in the future•Class discussion on how to resolve three top issues for crisismanagement.
  • 27. Next Class Meeting: Oct. 22Title of Lecture: Audience Development and the Sports FanExperience with Will Sikes, Western & Southern OpenReview of a Sports Experience Audit and DiscussionSports Marketing Challenge Presentation, Group #1: AudienceDevelopment