Sport PR at UC Lecture #2, 2 4-14

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  • 1. Sport PR Lecture: 2/4/14 University of Cincinnati By Jackie Reau
  • 2. Group Project Overview
  • 3. Presentation by Lori Choudhury, MLS CECH Library 400 Teachers College University of Cincinnati Cincinnati, OH 45221 (513)558-1025 lori.choudhury@uc.edu https://www.facebook.com/CECHLibrary
  • 4. February 11: No Class, attend a live sporting event
  • 5. Game Wrap Assignment: 250-word recap of the sporting event due via email by 11 p.m. on Feb. 14 to jreau@gamedaypr.com
  • 6. How to Cover a Game *Review Media Guide *Print rosters *Craft your lead in advance *Don’t forget the Who, What, Where, When, How AND the final score
  • 7. How to Cover a Game *Review Media Guide *Print rosters *Craft your lead in advance *Don’t forget the Who, What, Where, When, How AND the final score
  • 8. Assignment: Press Release Due in class on Feb. 18
  • 9. Current Event Quizzes
  • 10. Public Relations: Definition Using strategic communications to effectively influence behavior.