Sport PR at UC Lecture #1, 1 14-14

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  • 1. Sport PR Lecture: 1/14/14 University of Cincinnati By Jackie Reau
  • 2. Class Introductions + “Dream Job”
  • 3. Review Syllabus
  • 4. Class Participation
  • 5. Assignments
  • 6. Current Event Quizzes
  • 7. Public Relations: Definition Using strategic communications to effectively influence behavior.
  • 8. New Communications Model •Old School –Deadlines were set for an established time per section/broadcast –Paper published and delivered in the morning/local broadcasts were 6-8 a.m., noon, 5-6:30 p.m. –Reader interaction: Letter to Editor, phone call to Editor, phone to the TV receptionist desk •New School –Website updated 24/7 with live reader comments –Mobile application updated 24/7 –Social media platforms updated 24/7 with constant reader interaction –Paper published and delivered in the morning/expanded broadcasts
  • 9. Sports Media Writing *Professional bios (player, team) *Opinionated columns *Game wraps *Crisis statements *Customer service *Social media
  • 10. New Communications Model •Old School –Deadlines were set for an established time per section –Paper published and delivered in the morning –Reader interaction: Letter to Editor, phone call to Editor •New School –Website updated 24/7 with live reader comments –Mobile application updated 24/7 –Social media platforms updated 24/7 with constant reader interaction –Paper published and delivered in the morning Professional bio, third person, no opinion without quote
  • 11. In-Class Assignment *Write your own bio
  • 12. Column with opinion, quote or no quote
  • 13. Game wrap, no opinion unless in quotes
  • 14. Media statement for crisis management
  • 15. Customer service communications
  • 16. Social Media Communications
  • 17. Week Two: 1/21 *Current Events Quiz #1 *Guest Speaker: Jeremy Martin, Director of Digital Media at UC *Class Project: State of Sports Report in Cincinnati (advocacy tool) *Assignment: Press release will be due January 28