Social Media Strategies Presented by Jackie Reau, Game Day Communications [email_address] Twitter: gamedayjreau
 
What is social media…today? http://www.youtube.com/watch?v=sIFYPQjYhv8
What is social media…today? http://www.youtube.com/watch?v=sIFYPQjYhv8 Presented by Jackie Reau, Game Day Communications
 
 
Why should you use social media <ul><li>Positions you as a thought leader, innovator with targeted influencers </li></ul><...
You & social media <ul><li>Many HR managers are using social media in the recruitment process to determine qualified appli...
Getting started <ul><li>Purpose/objective </li></ul><ul><ul><li>Marketing/positioning/branding </li></ul></ul><ul><ul><li>...
Getting started <ul><li>Purpose/objective </li></ul><ul><ul><li>Marketing/positioning/branding </li></ul></ul><ul><ul><li>...
What social media users want… <ul><li>They are nosy! They want to know information first! </li></ul><ul><li>They want excl...
Planning your strategy <ul><li>Conduct an analysis on your competition to gauge how they are using or if they are using so...
Cincinnati Playhouse in the Park Social Media Audit 4/13/10 Y Y, 2,292 followers Y, 36 videos with 39,501 total views 1,51...
Dell & social media <ul><li>Dell’s Social Media Goals 1 | Enter into conversations with customers everyday in every major ...
Dell & social media <ul><li>Dell’s Social Media Goals 1 | Enter into conversations with customers everyday in every major ...
Create, connect and manage  your community <ul><li>Search for industry influencers based on key words in Twitter, Linkedin...
Create, connect and manage  your community <ul><li>Search for industry influencers based on key words in Twitter, Linkedin...
Create, connect and manage  your community <ul><li>Search for industry influencers based on key words in Twitter, Linkedin...
Create and share  your social media network <ul><li>Always link social media to your web site </li></ul><ul><li>Create you...
Create and share  your social media network <ul><li>Always link social media to your web site </li></ul><ul><li>Create you...
Create and share  your social media network <ul><li>Always link social media to your web site </li></ul><ul><li>Create you...
Create and share  your social media network <ul><li>Always link social media to your web site </li></ul><ul><li>Create you...
Launch a social media newsroom <ul><li>Recruit an educated group of “reporters” to cover your event or milestone moment wi...
Tricks for Facebook <ul><li>Create a fan page for general consumer use and a group for specific consumer use </li></ul><ul...
Tricks for Facebook <ul><li>Create a fan page for general consumer use and a group for specific consumer use </li></ul><ul...
Tricks for Twitter <ul><li>Use Tweetdeck to manage your Tweets </li></ul><ul><li>Use Twitter applications to upgrade conte...
Tricks for Twitter <ul><li>Use Tweetdeck to manage your Tweets </li></ul><ul><li>Use Twitter applications to upgrade conte...
Tricks for Linkedin <ul><li>Make sure your profile is at 100% completion </li></ul><ul><li>Add a personal note to invite p...
Tricks for Linkedin <ul><li>Make sure your profile is at 100% completion </li></ul><ul><li>Add a personal note to invite p...
Tricks for Youtube <ul><li>Create and name your own channel </li></ul><ul><li>Purchase a $100 mini video camera for the of...
Tricks for Youtube <ul><li>Always link social media to your web site </li></ul><ul><li>Create your own content with videos...
And there’s more… <ul><li>For more  consideration for using  </li></ul><ul><li>s ocial media sites & business </li></ul><u...
Social Media Sites & Business <ul><li>Create and name your own channel </li></ul><ul><li>Purchase a $100 mini video camera...
Social Media Sites & Business <ul><li>Create and name your own channel </li></ul><ul><li>Purchase a $100 mini video camera...
And there’s more… <ul><li>For more  consideration for using  </li></ul><ul><li>s ocial media sites & business </li></ul><u...
Measurement <ul><li>Create a quarterly scorecard to add to your marketing matrix </li></ul><ul><ul><li>Web site traffic </...
Resources for staying fresh <ul><li>Mashable.com </li></ul><ul><li>Socialmediab2b.com (blog) </li></ul><ul><li>Google aler...
 
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Social Media Strategies, Cincinnati USA Regional Chamber

  1. 1. Social Media Strategies Presented by Jackie Reau, Game Day Communications [email_address] Twitter: gamedayjreau
  2. 3. What is social media…today? http://www.youtube.com/watch?v=sIFYPQjYhv8
  3. 4. What is social media…today? http://www.youtube.com/watch?v=sIFYPQjYhv8 Presented by Jackie Reau, Game Day Communications
  4. 7. Why should you use social media <ul><li>Positions you as a thought leader, innovator with targeted influencers </li></ul><ul><li>Customer service/engagement with instant interaction/results </li></ul><ul><li>Organic search engine optimization with strategic tagging </li></ul><ul><li>Share your content, control your message </li></ul><ul><li>Capture competitive intelligence </li></ul>
  5. 8. You & social media <ul><li>Many HR managers are using social media in the recruitment process to determine qualified applicants </li></ul><ul><li>Use social media to position yourself favorably </li></ul><ul><li>Monitor “your” brand with Google </li></ul><ul><ul><li>You can’t delete negative references but social media helps “push” them down to other pages </li></ul></ul><ul><li>Reinvent yourself using social media to draw interest to you and your passion(s) </li></ul>
  6. 9. Getting started <ul><li>Purpose/objective </li></ul><ul><ul><li>Marketing/positioning/branding </li></ul></ul><ul><ul><li>Customer service engagement </li></ul></ul><ul><li>Retrain your brain </li></ul><ul><ul><li>Incorporate social media into your lifestyle </li></ul></ul><ul><li>Develop a strategic yet spontaneous editorial schedule for your social media conversation </li></ul><ul><li>Recruit and train your staff, colleagues to help </li></ul><ul><li>Educate your customers/clients on where to find you and how to use social media with traditional efforts </li></ul>
  7. 10. Getting started <ul><li>Purpose/objective </li></ul><ul><ul><li>Marketing/positioning/branding </li></ul></ul><ul><ul><li>Customer service engagement </li></ul></ul><ul><li>Retrain your brain </li></ul><ul><ul><li>Incorporate social media into your lifestyle </li></ul></ul><ul><li>Develop a strategic yet spontaneous editorial schedule for your social media conversation </li></ul><ul><li>Recruit and train your staff, colleagues to help </li></ul><ul><li>Educate your customers/clients on where to find you and how to use social media with traditional efforts </li></ul>Presented by Jackie Reau, Game Day Communications
  8. 11. What social media users want… <ul><li>They are nosy! They want to know information first! </li></ul><ul><li>They want exclusive opportunities and access to you and your brand </li></ul><ul><li>They don’t want you to be a one-way, marketing machine </li></ul><ul><li>Be transparent, genuine and real </li></ul><ul><li>Ask them for their thoughts, insight </li></ul>
  9. 12. Planning your strategy <ul><li>Conduct an analysis on your competition to gauge how they are using or if they are using social media </li></ul><ul><li>Conduct an internal audit on who is using social media within your audience to determine your reach </li></ul><ul><li>Create a social media team to help execute your strategies </li></ul>
  10. 13. Cincinnati Playhouse in the Park Social Media Audit 4/13/10 Y Y, 2,292 followers Y, 36 videos with 39,501 total views 1,518 Y Cincinnati Opera N N Y, 9 videos with 311 total views 667 Y Taft Museum Y Y, 2,357 followers Y, 38 videos with 33,905 total views 2,747 Y CAC Y Y, 6,487 followers Y, 4 videos are posted with 15,128 total views 4,611 Y Cincinnati Art Museum Y Y, 912 followers Y, 23 videos posted with 14,484 total views 1,992 Y Cincinnati Ballet Y Y, 381 followers Y, 55 videos are posted with 41,231 total views 1,456 Y Cincinnati Symphony Orchestra N N Y, one video posted with 908 total views 579 Y Ensemble Theatre N Y, 512 followers Y, one video posted with 644 total views 921 Y Cincinnati Shakespeare Y Y, 1,442 followers Y, four videos posted with 352 total views 1,840 Y Playhouse in the Park Linkedin Profile Twitter (Y/N) Youtube channel (Y/N) # of fans Facebook Fan Page Name of Organization
  11. 14. Dell & social media <ul><li>Dell’s Social Media Goals 1 | Enter into conversations with customers everyday in every major language 2 | Address any form of customer dissatisfaction head-on knowing that not everything will be solved and some of Dell’s weaknesses will be exposed 4 | Encourage &quot;crowd sourcing&quot; as the next step in listening to customers 5 | Use video to personalize the Dell story [John Pope, digital media senior manager, Dell] </li></ul>
  12. 15. Dell & social media <ul><li>Dell’s Social Media Goals 1 | Enter into conversations with customers everyday in every major language 2 | Address any form of customer dissatisfaction head-on knowing that not everything will be solved and some of Dell’s weaknesses will be exposed 4 | Encourage &quot;crowd sourcing&quot; as the next step in listening to customers 5 | Use video to personalize the Dell story [John Pope, digital media senior manager, Dell] </li></ul>Presented by Jackie Reau, Game Day Communications
  13. 16. Create, connect and manage your community <ul><li>Search for industry influencers based on key words in Twitter, Linkedin </li></ul><ul><ul><li>Use personal notes with your e-invitations </li></ul></ul><ul><li>Use free applications to engage your community </li></ul><ul><ul><li>Tweetdeck for Twitter </li></ul></ul><ul><li>Add yourself/organization to www.wefollow.com to connect with like-minded people </li></ul><ul><li>Tag social media content like you would Google </li></ul>
  14. 17. Create, connect and manage your community <ul><li>Search for industry influencers based on key words in Twitter, Linkedin </li></ul><ul><ul><li>Use personal notes with your invitations </li></ul></ul><ul><li>Use free applications to engage your community </li></ul><ul><ul><li>Tweetdeck for Twitter </li></ul></ul><ul><li>Add yourself/organization to www.wefollow.com to connect with like-minded people </li></ul><ul><li>Tag social media content like you would Google </li></ul>Presented by Jackie Reau, Game Day Communications
  15. 18. Create, connect and manage your community <ul><li>Search for industry influencers based on key words in Twitter, Linkedin </li></ul><ul><ul><li>Use personal notes with your invitations </li></ul></ul><ul><li>Use free applications to engage your community </li></ul><ul><li>Add yourself/organization to www.wefollow.com to connect with like-minded people </li></ul><ul><li>Tag social media content like you would Google </li></ul>Presented by Jackie Reau, Game Day Communications
  16. 19. Create and share your social media network <ul><li>Always link social media to your web site </li></ul><ul><li>Create your own content with videos, photos and upload </li></ul><ul><li>Recruit expert bloggers for your site to create your own “beat” writers </li></ul><ul><li>Use social media newsroom sites with social media releases, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content </li></ul>
  17. 20. Create and share your social media network <ul><li>Always link social media to your web site </li></ul><ul><li>Create your own content with videos, photos and upload </li></ul><ul><li>Recruit expert bloggers for your site to create your own “beat” writers </li></ul><ul><li>Use social media newsroom sites with social media releases, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content </li></ul>Presented by Jackie Reau, Game Day Communications
  18. 21. Create and share your social media network <ul><li>Always link social media to your web site </li></ul><ul><li>Create your own content with videos, photos and upload </li></ul><ul><li>Recruit expert bloggers for your site to create your own “beat” writers </li></ul><ul><li>Use social media newsroom sites with social media releases, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content </li></ul>Presented by Jackie Reau, Game Day Communications
  19. 22. Create and share your social media network <ul><li>Always link social media to your web site </li></ul><ul><li>Create your own content with videos, photos and upload </li></ul><ul><li>Recruit expert bloggers for your site to create your own “beat” writers </li></ul><ul><li>Use social media newsroom sites, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content </li></ul>Presented by Jackie Reau, Game Day Communications
  20. 23. Launch a social media newsroom <ul><li>Recruit an educated group of “reporters” to cover your event or milestone moment with live coverage using social media </li></ul><ul><li>Invite your audience to follow you, set expectations on updates, interaction </li></ul><ul><li>Use your smart phone to instantly share information </li></ul>
  21. 24. Tricks for Facebook <ul><li>Create a fan page for general consumer use and a group for specific consumer use </li></ul><ul><li>Add applications to your page to make it more interactive, i.e. video, links to other social media </li></ul><ul><li>Use Friendfeed.com to link Twitter to Facebook </li></ul><ul><li>Post updates from your smart phone </li></ul>
  22. 25. Tricks for Facebook <ul><li>Create a fan page for general consumer use and a group for specific consumer use </li></ul><ul><li>Add applications </li></ul>Presented by Jackie Reau, Game Day Communications
  23. 26. Tricks for Twitter <ul><li>Use Tweetdeck to manage your Tweets </li></ul><ul><li>Use Twitter applications to upgrade content </li></ul><ul><ul><li>Twitpic.com for photos </li></ul></ul><ul><ul><li>Twittermail.com for status updates from phone </li></ul></ul><ul><ul><li>12seconds.tv for video status updates </li></ul></ul><ul><li>Create lists on Twitter to manage updates, interact with specific groups, topics </li></ul><ul><li>Use a smart phone to send, manage updates </li></ul>
  24. 27. Tricks for Twitter <ul><li>Use Tweetdeck to manage your Tweets </li></ul><ul><li>Use Twitter applications to upgrade content </li></ul><ul><ul><li>Twitpic.com for photos </li></ul></ul><ul><ul><li>Twittermail.com for status updates from phone </li></ul></ul><ul><ul><li>12seconds.tv for video status updates </li></ul></ul><ul><li>Create lists on Twitter to manage updates, interact with specific groups, topics </li></ul><ul><li>Use a smart phone to send, manage updates </li></ul>
  25. 28. Tricks for Linkedin <ul><li>Make sure your profile is at 100% completion </li></ul><ul><li>Add a personal note to invite people into your network </li></ul><ul><li>Complete your corporate profile </li></ul><ul><li>Use groups to share information, grow your network </li></ul><ul><li>Add applications to your page, i.e. slideshare.net </li></ul><ul><li>Maintain the page </li></ul>
  26. 29. Tricks for Linkedin <ul><li>Make sure your profile is at 100% completion </li></ul><ul><li>Add a personal note to invite people into your network </li></ul><ul><li>Complete your corporate profile </li></ul><ul><li>Use groups to share information, grow your network </li></ul><ul><li>Add applications to your page, i.e. slideshare.net </li></ul><ul><li>Maintain the page </li></ul>Presented by Jackie Reau, Game Day Communications
  27. 30. Tricks for Youtube <ul><li>Create and name your own channel </li></ul><ul><li>Purchase a $100 mini video camera for the office </li></ul><ul><li>Upload videos regularly, per your schedule </li></ul><ul><ul><li>Testimonials </li></ul></ul><ul><ul><li>New projects, new staff, new menu items, etc. </li></ul></ul><ul><li>Tag and name videos properly </li></ul><ul><li>Share your videos via Facebook, Twitter </li></ul>
  28. 31. Tricks for Youtube <ul><li>Always link social media to your web site </li></ul><ul><li>Create your own content with videos, photos and upload </li></ul><ul><li>Recruit expert bloggers for your site to create your own “beat” writers </li></ul><ul><li>Use social media newsroom sites, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content </li></ul>Presented by Jackie Reau, Game Day Communications
  29. 32. And there’s more… <ul><li>For more consideration for using </li></ul><ul><li>s ocial media sites & business </li></ul><ul><ul><li>Four Square </li></ul></ul><ul><ul><li>Gist </li></ul></ul><ul><ul><li>Twazzup </li></ul></ul>
  30. 33. Social Media Sites & Business <ul><li>Create and name your own channel </li></ul><ul><li>Purchase a $100 mini video camera for the office </li></ul><ul><li>Upload videos regularly, per your schedule </li></ul><ul><ul><li>Testimonials </li></ul></ul><ul><ul><li>New projects, new staff, new menu items, etc. </li></ul></ul><ul><li>Tag and name videos properly </li></ul><ul><li>Share your videos via Facebook, Twitter </li></ul>
  31. 34. Social Media Sites & Business <ul><li>Create and name your own channel </li></ul><ul><li>Purchase a $100 mini video camera for the office </li></ul><ul><li>Upload videos regularly, per your schedule </li></ul><ul><ul><li>Testimonials </li></ul></ul><ul><ul><li>New projects, new staff, new menu items, etc. </li></ul></ul><ul><li>Tag and name videos properly </li></ul><ul><li>Share your videos via Facebook, Twitter </li></ul>
  32. 35. And there’s more… <ul><li>For more consideration for using </li></ul><ul><li>s ocial media sites & business </li></ul><ul><ul><li>Four Square </li></ul></ul><ul><ul><li>Gist </li></ul></ul><ul><ul><li>Twazzup </li></ul></ul>
  33. 36. Measurement <ul><li>Create a quarterly scorecard to add to your marketing matrix </li></ul><ul><ul><li>Web site traffic </li></ul></ul><ul><ul><li>Facebook Fan Page fans, offers, engagements </li></ul></ul><ul><ul><li>Twitter followers, engagements </li></ul></ul><ul><ul><li>Youtube views, comments </li></ul></ul><ul><ul><li>Blog views, comments </li></ul></ul><ul><ul><li>Response to exclusive offers with promo codes </li></ul></ul>
  34. 37. Resources for staying fresh <ul><li>Mashable.com </li></ul><ul><li>Socialmediab2b.com (blog) </li></ul><ul><li>Google alerts with key words of industry interest </li></ul><ul><li>HARO, Help A Reporter Out </li></ul><ul><li>Your local Social Media Breakfast </li></ul><ul><li>WOMMA, Word of Mouth Marketing Association </li></ul>
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