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Social media strategies

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Social media strategies Social media strategies Presentation Transcript

  • Social Media Strategies Presented November 2010 By Jackie Reau GDC Social Media
  • Social Media Revolution http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  • Why should you use social media
    • Positions company as a thought leader, innovator with targeted influencers
    • Customer service/engagement with instant interaction/results
    • Organic search engine optimization with strategic tagging
    • Share your content, control your message
    • Capture competitive intelligence
  • Social Media Revolution
  • Social Media Strategies Presented to FirstGroup America November 2010
  • Competitive Analysis Review
  • Social Media Strategies Presented to FirstGroup America November 2010 Jackie Reau GDC Social Media
  • Getting started
    • Purpose/objective
      • Marketing/positioning/branding
      • Customer service engagement
    • Retrain your brain
      • Incorporate social media into your lifestyle
    • Develop a strategic yet spontaneous editorial schedule for your social media conversation
    • Recruit and train your staff, colleagues to help
    • Educate your customers/clients on where to find you and how to use social media with traditional efforts
  • Create and share your social media network
    • Always link social media to your web site
    • Create your own content with videos, photos and upload
    • Recruit expert bloggers for your site to create your own “beat” writers
    • Tag social media content like you would Google the information: “best student transit”
    • Create a social media team to activate plan
  • Measurement
    • Create a quarterly scorecard to add to your marketing matrix
      • Web site traffic
      • Facebook Fan Page fans, offers, engagements
      • Twitter followers, engagements
      • Youtube views, comments
      • Blog views, comments
      • Response to exclusive offers with promo codes