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Social media strategies

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  • 1. Social Media Strategies Presented November 2010 By Jackie Reau GDC Social Media
  • 2. Social Media Revolution http://www.youtube.com/watch? v=lFZ0z5Fm-Ng
  • 3. Why should you use social media • Positions company as a thought leader, innovator with targeted influencers • Customer service/engagement with instant interaction/results • Organic search engine optimization with strategic tagging • Share your content, control your message • Capture competitive intelligence
  • 4. Social Media Revolution
  • 5. Social Media Strategies Presented to FirstGroup America November 2010
  • 6. Competitive Analysis Review
  • 7. Social Media Strategies Presented to FirstGroup America November 2010 Jackie Reau GDC Social Media
  • 8. Getting started • Purpose/objective – Marketing/positioning/branding – Customer service engagement • Retrain your brain – Incorporate social media into your lifestyle • Develop a strategic yet spontaneous editorial schedule for your social media conversation • Recruit and train your staff, colleagues to help • Educate your customers/clients on where to find you and how to use social media with traditional efforts
  • 9. Create and share your social media network • Always link social media to your web site • Create your own content with videos, photos and upload • Recruit expert bloggers for your site to create your own “beat” writers • Tag social media content like you would Google the information: “best student transit” • Create a social media team to activate plan
  • 10. Measurement • Create a quarterly scorecard to add to your marketing matrix – Web site traffic – Facebook Fan Page fans, offers, engagements – Twitter followers, engagements – Youtube views, comments – Blog views, comments – Response to exclusive offers with promo codes