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Social Media Strategies
 

Social Media Strategies

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    Social Media Strategies Social Media Strategies Presentation Transcript

    • Social Media Strategies Presented by Jackie Reau, Game Day Communications [email_address] Twitter: gamedayjreau
    •  
    • What is social media…today? http://www.youtube.com/watch?v=sIFYPQjYhv8
    • What is social media…today? http://www.youtube.com/watch?v=sIFYPQjYhv8 Presented by Jackie Reau, Game Day Communications
    •  
    •  
    • Why should you use social media
      • Positions you as a thought leader, innovator with targeted influencers
      • Customer service/engagement with instant interaction/results
      • Organic search engine optimization with strategic tagging
      • Share your content, control your message
      • Capture competitive intelligence
    • You & social media
      • Many HR managers are using social media in the recruitment process to determine qualified applicants
      • Use social media to position yourself favorably
      • Monitor “your” brand with Google
        • You can’t delete negative references but social media helps “push” them down to other pages
      • Reinvent yourself using social media to draw interest to you and your passion(s)
    • Getting started
      • Purpose/objective
        • Marketing/positioning/branding
        • Customer service engagement
      • Retrain your brain
        • Incorporate social media into your lifestyle
      • Develop a strategic yet spontaneous editorial schedule for your social media conversation
      • Recruit and train your staff, colleagues to help
      • Educate your customers/clients on where to find you and how to use social media with traditional efforts
    • Getting started
      • Purpose/objective
        • Marketing/positioning/branding
        • Customer service engagement
      • Retrain your brain
        • Incorporate social media into your lifestyle
      • Develop a strategic yet spontaneous editorial schedule for your social media conversation
      • Recruit and train your staff, colleagues to help
      • Educate your customers/clients on where to find you and how to use social media with traditional efforts
      Presented by Jackie Reau, Game Day Communications
    • What social media users want…
      • They are nosy! They want to know information first!
      • They want exclusive opportunities and access to you and your brand
      • They don’t want you to be a one-way, marketing machine
      • Be transparent, genuine and real
      • Ask them for their thoughts, insight
    • Planning your strategy
      • Conduct an analysis on your competition to gauge how they are using or if they are using social media
      • Conduct an internal audit on who is using social media within your audience to determine your reach
      • Create a social media team to help execute your strategies
    • Planning your strategy
      • Conduct an analysis on your competition to gauge how they are using or if they are using social media
      • Conduct an internal audit on who is using social media within your audience to determine your reach
      • Create a social media team to help execute your strategies
      Presented by Jackie Reau, Game Day Communications
    • Dell & social media
      • Dell’s Social Media Goals 1 | Enter into conversations with customers everyday in every major language 2 | Address any form of customer dissatisfaction head-on knowing that not everything will be solved and some of Dell’s weaknesses will be exposed 4 | Encourage "crowd sourcing" as the next step in listening to customers 5 | Use video to personalize the Dell story [John Pope, digital media senior manager, Dell]
    • Dell & social media
      • Dell’s Social Media Goals 1 | Enter into conversations with customers everyday in every major language 2 | Address any form of customer dissatisfaction head-on knowing that not everything will be solved and some of Dell’s weaknesses will be exposed 4 | Encourage "crowd sourcing" as the next step in listening to customers 5 | Use video to personalize the Dell story [John Pope, digital media senior manager, Dell]
      Presented by Jackie Reau, Game Day Communications
    • Create, connect and manage your community
      • Search for industry influencers based on key words in Twitter, Linkedin
        • Use personal notes with your e-invitations
      • Use free applications to engage your community
        • Tweetdeck for Twitter
      • Add yourself/organization to www.wefollow.com to connect with like-minded people
      • Tag social media content like you would Google
    • Create, connect and manage your community
      • Search for industry influencers based on key words in Twitter, Linkedin
        • Use personal notes with your invitations
      • Use free applications to engage your community
        • Tweetdeck for Twitter
      • Add yourself/organization to www.wefollow.com to connect with like-minded people
      • Tag social media content like you would Google
      Presented by Jackie Reau, Game Day Communications
    • Create, connect and manage your community
      • Search for industry influencers based on key words in Twitter, Linkedin
        • Use personal notes with your invitations
      • Use free applications to engage your community
      • Add yourself/organization to www.wefollow.com to connect with like-minded people
      • Tag social media content like you would Google
      Presented by Jackie Reau, Game Day Communications
    • Create and share your social media network
      • Always link social media to your web site
      • Create your own content with videos, photos and upload
      • Recruit expert bloggers for your site to create your own “beat” writers
      • Use social media newsroom sites with social media releases, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content
    • Create and share your social media network
      • Always link social media to your web site
      • Create your own content with videos, photos and upload
      • Recruit expert bloggers for your site to create your own “beat” writers
      • Use social media newsroom sites with social media releases, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content
      Presented by Jackie Reau, Game Day Communications
    • Create and share your social media network
      • Always link social media to your web site
      • Create your own content with videos, photos and upload
      • Recruit expert bloggers for your site to create your own “beat” writers
      • Use social media newsroom sites with social media releases, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content
      Presented by Jackie Reau, Game Day Communications
    • Create and share your social media network
      • Always link social media to your web site
      • Create your own content with videos, photos and upload
      • Recruit expert bloggers for your site to create your own “beat” writers
      • Use social media newsroom sites, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content
      Presented by Jackie Reau, Game Day Communications
    • Launch a social media newsroom
      • Recruit an educated group of “reporters” to cover your event or milestone moment with live coverage using social media
      • Invite your audience to follow you, set expectations on updates, interaction
      • Use your smart phone to instantly share information
    • Tricks for Facebook
      • Create a fan page for general consumer use and a group for specific consumer use
      • Add applications to your page to make it more interactive, i.e. video, links to other social media
      • Use Friendfeed.com to link Twitter to Facebook
      • Post updates from your smart phone
    • Tricks for Facebook
      • Create a fan page for general consumer use and a group for specific consumer use
      • Add applications
      Presented by Jackie Reau, Game Day Communications
    • Tricks for Twitter
      • Use Tweetdeck to manage your Tweets
      • Use Twitter applications to upgrade content
        • Twitpic.com for photos
        • Twittermail.com for status updates from phone
        • 12seconds.tv for video status updates
      • Create lists on Twitter to manage updates, interact with specific groups, topics
      • Use a smart phone to send, manage updates
    • Tricks for Twitter
      • Use Tweetdeck to manage your
      Presented by Jackie Reau, Game Day Communications
    • Tricks for Twitter
      • Use Tweetdeck to manage your Tweets
      • Use Twitter applications to upgrade content
        • Twitpic.com for photos
        • Twittermail.com for status updates from phone
        • 12seconds.tv for video status updates
      • Create lists on Twitter to manage updates, interact with specific groups, topics
      • Use a smart phone to send, manage updates
    • Tricks for Linkedin
      • Make sure your profile is at 100% completion
      • Add a personal note to invite people into your network
      • Complete your corporate profile
      • Use groups to share information, grow your network
      • Add applications to your page, i.e. slideshare.net
      • Maintain the page
    • Tricks for Linkedin
      • Make sure your profile is at 100% completion
      • Add a personal note to invite people into your network
      • Complete your corporate profile
      • Use groups to share information, grow your network
      • Add applications to your page, i.e. slideshare.net
      • Maintain the page
      Presented by Jackie Reau, Game Day Communications
    • Tricks for Youtube
      • Create and name your own channel
      • Purchase a $100 mini video camera for the office
      • Upload videos regularly, per your schedule
        • Testimonials
        • New projects, new staff, new menu items, etc.
      • Tag and name videos properly
      • Share your videos via Facebook, Twitter
    • Tricks for Youtube
      • Always link social media to your web site
      • Create your own content with videos, photos and upload
      • Recruit expert bloggers for your site to create your own “beat” writers
      • Use social media newsroom sites, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content
      Presented by Jackie Reau, Game Day Communications
    • Measurement
      • Create a quarterly scorecard to add to your marketing matrix
        • Web site traffic
        • Facebook Fan Page fans, offers, engagements
        • Twitter followers, engagements
        • Youtube views, comments
        • Blog views, comments
        • Response to exclusive offers with promo codes
    • Resources for staying fresh
      • Mashable.com
      • Socialmediab2b.com (blog)
      • Google alerts with key words of industry interest
      • HARO, Help A Reporter Out
      • Your local Social Media Breakfast
      • WOMMA, Word of Mouth Marketing Association
    •