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Social Media & Fund-Raising
Social Media & Fund-Raising
Social Media & Fund-Raising
Social Media & Fund-Raising
Social Media & Fund-Raising
Social Media & Fund-Raising
Social Media & Fund-Raising
Social Media & Fund-Raising
Social Media & Fund-Raising
Social Media & Fund-Raising
Social Media & Fund-Raising
Social Media & Fund-Raising
Social Media & Fund-Raising
Social Media & Fund-Raising
Social Media & Fund-Raising
Social Media & Fund-Raising
Social Media & Fund-Raising
Social Media & Fund-Raising
Social Media & Fund-Raising
Social Media & Fund-Raising
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Social Media & Fund-Raising

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Here is a presentation I shared with a class at the College-Conservatory of Music at the University of Cincinnati.

Here is a presentation I shared with a class at the College-Conservatory of Music at the University of Cincinnati.

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  • 1. Social Media & Fund-Raising Presented by Jackie Reau, Game Day Communications [email_address] Twitter: gamedayjreau
  • 2.  
  • 3. What is social media…today? http://www.youtube.com/watch?v=sIFYPQjYhv8
  • 4. What is social media…today? http://www.youtube.com/watch?v=sIFYPQjYhv8 Presented by Jackie Reau, Game Day Communications
  • 5.  
  • 6. Why should you use social media in fund-raising efforts <ul><li>Creates ambient awareness of your cause, organization and/or programs </li></ul><ul><li>Go direct to your donors with your key messages </li></ul><ul><li>Use it for competitive intelligence on donors, grants </li></ul><ul><li>Grow base from friends to funders with small asks </li></ul><ul><li>Cut budget items as printing, postage, etc. </li></ul>
  • 7. You &amp; social media <ul><li>Many HR managers are using social media in the recruitment process to determine qualified applicants </li></ul><ul><li>Use social media to position yourself favorably </li></ul><ul><li>Monitor “your” brand with Google </li></ul><ul><ul><li>You can’t delete negative references but social media helps “push” them down to other pages </li></ul></ul><ul><li>Reinvent yourself using social media to draw interest to you and your passion(s) </li></ul>
  • 8. Getting started <ul><li>Purpose/objective </li></ul><ul><ul><li>Marketing/positioning/branding </li></ul></ul><ul><ul><li>Customer service engagement </li></ul></ul><ul><li>Retrain your brain </li></ul><ul><ul><li>Incorporate social media into your lifestyle </li></ul></ul><ul><li>Develop a strategic yet spontaneous editorial schedule for your social media conversation </li></ul><ul><li>Recruit and train your staff, colleagues to help </li></ul><ul><li>Educate your customers/clients on where to find you and how to use social media with traditional efforts </li></ul>
  • 9. Planning your strategy <ul><li>Conduct an analysis on your competition to gauge how they are using or if they are using social media </li></ul><ul><li>Conduct an internal audit on who is using social media within your audience to determine your reach </li></ul><ul><li>Create a social media team to help execute your strategies </li></ul>
  • 10. Cincinnati Playhouse in the Park Social Media Audit 4/13/10 Y Y, 2,292 followers Y, 36 videos with 39,501 total views 1,518 Y Cincinnati Opera N N Y, 9 videos with 311 total views 667 Y Taft Museum Y Y, 2,357 followers Y, 38 videos with 33,905 total views 2,747 Y CAC Y Y, 6,487 followers Y, 4 videos are posted with 15,128 total views 4,611 Y Cincinnati Art Museum Y Y, 912 followers Y, 23 videos posted with 14,484 total views 1,992 Y Cincinnati Ballet Y Y, 381 followers Y, 55 videos are posted with 41,231 total views 1,456 Y Cincinnati Symphony Orchestra N N Y, one video posted with 908 total views 579 Y Ensemble Theatre N Y, 512 followers Y, one video posted with 644 total views 921 Y Cincinnati Shakespeare Y Y, 1,442 followers Y, four videos posted with 352 total views 1,840 Y Playhouse in the Park Linkedin Profile Twitter (Y/N) Youtube channel (Y/N) # of fans Facebook Fan Page Name of Organization
  • 11. Create and share your social media network <ul><li>Always link social media to your web site </li></ul><ul><li>Create your own content with videos, photos and upload </li></ul><ul><li>Recruit expert bloggers for your site to create your own “beat” writers </li></ul><ul><li>Use social media newsroom sites with social media releases, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content </li></ul>
  • 12. Tricks for Facebook <ul><li>Create a fan page for general consumer use and a group for specific consumer use </li></ul><ul><li>Add applications </li></ul>Presented by Jackie Reau, Game Day Communications
  • 13. Create, connect and manage your community <ul><li>Search for industry influencers based on key words in Twitter, Linkedin </li></ul><ul><ul><li>Use personal notes with your invitations </li></ul></ul><ul><li>Use free applications to engage your community </li></ul><ul><ul><li>Tweetdeck for Twitter </li></ul></ul><ul><li>Add yourself/organization to www.wefollow.com to connect with like-minded people </li></ul><ul><li>Tag social media content like you would Google </li></ul>Presented by Jackie Reau, Game Day Communications
  • 14. Tricks for Linkedin <ul><li>Make sure your profile is at 100% completion </li></ul><ul><li>Add a personal note to invite people into your network </li></ul><ul><li>Complete your corporate profile </li></ul><ul><li>Use groups to share information, grow your network </li></ul><ul><li>Add applications to your page, i.e. slideshare.net </li></ul><ul><li>Maintain the page </li></ul>Presented by Jackie Reau, Game Day Communications
  • 15. Tricks for Youtube <ul><li>Always link social media to your web site </li></ul><ul><li>Create your own content with videos, photos and upload </li></ul><ul><li>Recruit expert bloggers for your site to create your own “beat” writers </li></ul><ul><li>Use social media newsroom sites, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content </li></ul>Presented by Jackie Reau, Game Day Communications
  • 16. Tricks for Youtube <ul><li>Always link social media to your web site </li></ul><ul><li>Create your own content with videos, photos and upload </li></ul><ul><li>Recruit expert bloggers for your site to create your own “beat” writers </li></ul><ul><li>Use social media newsroom sites, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content </li></ul>Presented by Jackie Reau, Game Day Communications
  • 17. Tricks for Youtube <ul><li>Always link social media to your web site </li></ul><ul><li>Create your own content with videos, photos and upload </li></ul><ul><li>Recruit expert bloggers for your site to create your own “beat” writers </li></ul><ul><li>Use social media newsroom sites, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content </li></ul>Presented by Jackie Reau, Game Day Communications
  • 18. Measurement <ul><li>Create a quarterly scorecard to add to your marketing matrix </li></ul><ul><ul><li>Web site traffic </li></ul></ul><ul><ul><li>Facebook Fan Page fans, offers, engagements </li></ul></ul><ul><ul><li>Twitter followers, engagements </li></ul></ul><ul><ul><li>Youtube views, comments </li></ul></ul><ul><ul><li>Blog views, comments </li></ul></ul><ul><ul><li>Response to exclusive offers with promo codes </li></ul></ul>
  • 19. Resources for staying fresh <ul><li>Mashable.com </li></ul><ul><li>Socialmediab2b.com (blog) </li></ul><ul><li>Google alerts with key words of industry interest </li></ul><ul><li>HARO, Help A Reporter Out </li></ul><ul><li>Your local Social Media Breakfast </li></ul><ul><li>WOMMA, Word of Mouth Marketing Association </li></ul>
  • 20. &nbsp;

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