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Social Media & Fund-Raising

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Here is a presentation I shared with a class at the College-Conservatory of Music at the University of Cincinnati.

Here is a presentation I shared with a class at the College-Conservatory of Music at the University of Cincinnati.

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  • 1. Social Media & Fund-Raising Presented by Jackie Reau, Game Day Communications [email_address] Twitter: gamedayjreau
  • 2.  
  • 3. What is social media…today? http://www.youtube.com/watch?v=sIFYPQjYhv8
  • 4. What is social media…today? http://www.youtube.com/watch?v=sIFYPQjYhv8 Presented by Jackie Reau, Game Day Communications
  • 5.  
  • 6. Why should you use social media in fund-raising efforts
    • Creates ambient awareness of your cause, organization and/or programs
    • Go direct to your donors with your key messages
    • Use it for competitive intelligence on donors, grants
    • Grow base from friends to funders with small asks
    • Cut budget items as printing, postage, etc.
  • 7. You & social media
    • Many HR managers are using social media in the recruitment process to determine qualified applicants
    • Use social media to position yourself favorably
    • Monitor “your” brand with Google
      • You can’t delete negative references but social media helps “push” them down to other pages
    • Reinvent yourself using social media to draw interest to you and your passion(s)
  • 8. Getting started
    • Purpose/objective
      • Marketing/positioning/branding
      • Customer service engagement
    • Retrain your brain
      • Incorporate social media into your lifestyle
    • Develop a strategic yet spontaneous editorial schedule for your social media conversation
    • Recruit and train your staff, colleagues to help
    • Educate your customers/clients on where to find you and how to use social media with traditional efforts
  • 9. Planning your strategy
    • Conduct an analysis on your competition to gauge how they are using or if they are using social media
    • Conduct an internal audit on who is using social media within your audience to determine your reach
    • Create a social media team to help execute your strategies
  • 10. Cincinnati Playhouse in the Park Social Media Audit 4/13/10 Y Y, 2,292 followers Y, 36 videos with 39,501 total views 1,518 Y Cincinnati Opera N N Y, 9 videos with 311 total views 667 Y Taft Museum Y Y, 2,357 followers Y, 38 videos with 33,905 total views 2,747 Y CAC Y Y, 6,487 followers Y, 4 videos are posted with 15,128 total views 4,611 Y Cincinnati Art Museum Y Y, 912 followers Y, 23 videos posted with 14,484 total views 1,992 Y Cincinnati Ballet Y Y, 381 followers Y, 55 videos are posted with 41,231 total views 1,456 Y Cincinnati Symphony Orchestra N N Y, one video posted with 908 total views 579 Y Ensemble Theatre N Y, 512 followers Y, one video posted with 644 total views 921 Y Cincinnati Shakespeare Y Y, 1,442 followers Y, four videos posted with 352 total views 1,840 Y Playhouse in the Park Linkedin Profile Twitter (Y/N) Youtube channel (Y/N) # of fans Facebook Fan Page Name of Organization
  • 11. Create and share your social media network
    • Always link social media to your web site
    • Create your own content with videos, photos and upload
    • Recruit expert bloggers for your site to create your own “beat” writers
    • Use social media newsroom sites with social media releases, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content
  • 12. Tricks for Facebook
    • Create a fan page for general consumer use and a group for specific consumer use
    • Add applications
    Presented by Jackie Reau, Game Day Communications
  • 13. Create, connect and manage your community
    • Search for industry influencers based on key words in Twitter, Linkedin
      • Use personal notes with your invitations
    • Use free applications to engage your community
      • Tweetdeck for Twitter
    • Add yourself/organization to www.wefollow.com to connect with like-minded people
    • Tag social media content like you would Google
    Presented by Jackie Reau, Game Day Communications
  • 14. Tricks for Linkedin
    • Make sure your profile is at 100% completion
    • Add a personal note to invite people into your network
    • Complete your corporate profile
    • Use groups to share information, grow your network
    • Add applications to your page, i.e. slideshare.net
    • Maintain the page
    Presented by Jackie Reau, Game Day Communications
  • 15. Tricks for Youtube
    • Always link social media to your web site
    • Create your own content with videos, photos and upload
    • Recruit expert bloggers for your site to create your own “beat” writers
    • Use social media newsroom sites, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content
    Presented by Jackie Reau, Game Day Communications
  • 16. Tricks for Youtube
    • Always link social media to your web site
    • Create your own content with videos, photos and upload
    • Recruit expert bloggers for your site to create your own “beat” writers
    • Use social media newsroom sites, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content
    Presented by Jackie Reau, Game Day Communications
  • 17. Tricks for Youtube
    • Always link social media to your web site
    • Create your own content with videos, photos and upload
    • Recruit expert bloggers for your site to create your own “beat” writers
    • Use social media newsroom sites, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content
    Presented by Jackie Reau, Game Day Communications
  • 18. Measurement
    • Create a quarterly scorecard to add to your marketing matrix
      • Web site traffic
      • Facebook Fan Page fans, offers, engagements
      • Twitter followers, engagements
      • Youtube views, comments
      • Blog views, comments
      • Response to exclusive offers with promo codes
  • 19. Resources for staying fresh
    • Mashable.com
    • Socialmediab2b.com (blog)
    • Google alerts with key words of industry interest
    • HARO, Help A Reporter Out
    • Your local Social Media Breakfast
    • WOMMA, Word of Mouth Marketing Association
  • 20.