Social Media & Fund-Raising
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Social Media & Fund-Raising

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Here is a presentation I shared with a class at the College-Conservatory of Music at the University of Cincinnati.

Here is a presentation I shared with a class at the College-Conservatory of Music at the University of Cincinnati.

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    Social Media & Fund-Raising Social Media & Fund-Raising Presentation Transcript

    • Social Media & Fund-Raising Presented by Jackie Reau, Game Day Communications [email_address] Twitter: gamedayjreau
    •  
    • What is social media…today? http://www.youtube.com/watch?v=sIFYPQjYhv8
    • What is social media…today? http://www.youtube.com/watch?v=sIFYPQjYhv8 Presented by Jackie Reau, Game Day Communications
    •  
    • Why should you use social media in fund-raising efforts
      • Creates ambient awareness of your cause, organization and/or programs
      • Go direct to your donors with your key messages
      • Use it for competitive intelligence on donors, grants
      • Grow base from friends to funders with small asks
      • Cut budget items as printing, postage, etc.
    • You & social media
      • Many HR managers are using social media in the recruitment process to determine qualified applicants
      • Use social media to position yourself favorably
      • Monitor “your” brand with Google
        • You can’t delete negative references but social media helps “push” them down to other pages
      • Reinvent yourself using social media to draw interest to you and your passion(s)
    • Getting started
      • Purpose/objective
        • Marketing/positioning/branding
        • Customer service engagement
      • Retrain your brain
        • Incorporate social media into your lifestyle
      • Develop a strategic yet spontaneous editorial schedule for your social media conversation
      • Recruit and train your staff, colleagues to help
      • Educate your customers/clients on where to find you and how to use social media with traditional efforts
    • Planning your strategy
      • Conduct an analysis on your competition to gauge how they are using or if they are using social media
      • Conduct an internal audit on who is using social media within your audience to determine your reach
      • Create a social media team to help execute your strategies
    • Cincinnati Playhouse in the Park Social Media Audit 4/13/10 Y Y, 2,292 followers Y, 36 videos with 39,501 total views 1,518 Y Cincinnati Opera N N Y, 9 videos with 311 total views 667 Y Taft Museum Y Y, 2,357 followers Y, 38 videos with 33,905 total views 2,747 Y CAC Y Y, 6,487 followers Y, 4 videos are posted with 15,128 total views 4,611 Y Cincinnati Art Museum Y Y, 912 followers Y, 23 videos posted with 14,484 total views 1,992 Y Cincinnati Ballet Y Y, 381 followers Y, 55 videos are posted with 41,231 total views 1,456 Y Cincinnati Symphony Orchestra N N Y, one video posted with 908 total views 579 Y Ensemble Theatre N Y, 512 followers Y, one video posted with 644 total views 921 Y Cincinnati Shakespeare Y Y, 1,442 followers Y, four videos posted with 352 total views 1,840 Y Playhouse in the Park Linkedin Profile Twitter (Y/N) Youtube channel (Y/N) # of fans Facebook Fan Page Name of Organization
    • Create and share your social media network
      • Always link social media to your web site
      • Create your own content with videos, photos and upload
      • Recruit expert bloggers for your site to create your own “beat” writers
      • Use social media newsroom sites with social media releases, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content
    • Tricks for Facebook
      • Create a fan page for general consumer use and a group for specific consumer use
      • Add applications
      Presented by Jackie Reau, Game Day Communications
    • Create, connect and manage your community
      • Search for industry influencers based on key words in Twitter, Linkedin
        • Use personal notes with your invitations
      • Use free applications to engage your community
        • Tweetdeck for Twitter
      • Add yourself/organization to www.wefollow.com to connect with like-minded people
      • Tag social media content like you would Google
      Presented by Jackie Reau, Game Day Communications
    • Tricks for Linkedin
      • Make sure your profile is at 100% completion
      • Add a personal note to invite people into your network
      • Complete your corporate profile
      • Use groups to share information, grow your network
      • Add applications to your page, i.e. slideshare.net
      • Maintain the page
      Presented by Jackie Reau, Game Day Communications
    • Tricks for Youtube
      • Always link social media to your web site
      • Create your own content with videos, photos and upload
      • Recruit expert bloggers for your site to create your own “beat” writers
      • Use social media newsroom sites, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content
      Presented by Jackie Reau, Game Day Communications
    • Tricks for Youtube
      • Always link social media to your web site
      • Create your own content with videos, photos and upload
      • Recruit expert bloggers for your site to create your own “beat” writers
      • Use social media newsroom sites, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content
      Presented by Jackie Reau, Game Day Communications
    • Tricks for Youtube
      • Always link social media to your web site
      • Create your own content with videos, photos and upload
      • Recruit expert bloggers for your site to create your own “beat” writers
      • Use social media newsroom sites, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content
      Presented by Jackie Reau, Game Day Communications
    • Measurement
      • Create a quarterly scorecard to add to your marketing matrix
        • Web site traffic
        • Facebook Fan Page fans, offers, engagements
        • Twitter followers, engagements
        • Youtube views, comments
        • Blog views, comments
        • Response to exclusive offers with promo codes
    • Resources for staying fresh
      • Mashable.com
      • Socialmediab2b.com (blog)
      • Google alerts with key words of industry interest
      • HARO, Help A Reporter Out
      • Your local Social Media Breakfast
      • WOMMA, Word of Mouth Marketing Association
    •