Social media for presentations, 12 10 - copy

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  • 1. Social Media for Presentations Presented by Jackie Reau & Betsy Ross, GDC Social Media [email_address] Twitter: gamedayjreau
  • 2. Social Media for Presentations
    • Today’s Agenda:
    • Social Media Follow Up
    • Social Media ROI presentation
    • GCWW Social Media Plan for 2010
    • Brainstorming activity for 2011
    • Develop talking points for videos
    • Leadership Profile videos
  • 3.
    • Social Media & ROI
    • presented by
    • Jackie Reau
    • December 2010
  • 4. Social Media & ROI
    • Agenda
    • Know your audience (research via social media)
    • Conduct research on the topic in advance
    • Conduct a competitive analysis to set expectations
    • Build your audience with “insider” content
    • Monitor/engage your audience
    • Measure results on a quarterly basis
  • 5.  
  • 6. Know Your Audience
    • Use advance registration list to search audience members on Linkedin
    • Invite those members to join your network with a personal invitation
    • Google the organization in which you are presenting to understand current issues/trends and/or news items on their brand
  • 7. Conduct Research on Your Topic
    • Create a brief poll or survey on Facebook to garner interest on your topic from those already connected in the
    • Create a longer form survey with Google Docs to share as new research to share with the audience
  • 8. Getting started
    • Purpose/objective
      • Marketing/positioning/branding
      • Customer service engagement
    • Retrain your brain
      • Incorporate social media into your lifestyle
    • Develop a strategic yet spontaneous editorial schedule for your social media conversation
    • Recruit and train your staff, colleagues to help
    • Educate your customers/clients on where to find you and how to use social media with traditional efforts
    Presented by Jackie Reau, Game Day Communications
  • 9. Getting started
    • Purpose/objective
      • Marketing/positioning/branding
      • Customer service engagement
    • Retrain your brain
      • Incorporate social media into your lifestyle
    • Develop a strategic yet spontaneous editorial schedule for your social media conversation
    • Recruit and train your staff, colleagues to help
    • Educate your customers/clients on where to find you and how to use social media with traditional efforts
    Presented by Jackie Reau, Game Day Communications
  • 10. Social Media & ROI
    • Three Methods to Earning a Strong ROI
      • Set realistic goals based on competitive analysis of the industry and your target audience
      • Create a schedule for content, audience engagement and special offers/exclusive content
      • Monitor, engage fans on your networks and measure the efforts
  • 11. Social Media: Set Expectations
    • The Western & Southern Tennis Tournament wanted to become among the Top Five most connected professional tennis tournaments in the world in one month.
  • 12. Social Media: Set Expectations
    • The Western & Southern Tennis Tournament wanted to become among the Top Five most connected professional tennis tournaments in the world in one month.
  • 13. Social Media: Plan & Activate
    • Create an editorial schedule with exclusive content, promo codes, resourceful links to material of interest to your target audience
    • Empower a social media team to capture content and share it
    • Empower a social media team to monitor and engage target audience, use it as a customer service tool
  • 14. Social Media: Plan & Activate
    • Create an editorial schedule with exclusive content, promo codes, resourceful links to material of interest to your target audience
    • Empower a social media team to capture content and share it
    • Empower a social media team to monitor and engage target audience, use it as a customer service tool
  • 15. Social Media: Plan & Activate
    • Create an editorial schedule with exclusive content, promo codes, resourceful links to material of interest to your target audience
    • Empower a social media team to capture content and share it
    • Empower a social media team to monitor and engage target audience, use it as a customer service tool
  • 16.
    • Create an editorial schedule with exclusive content, promo codes, resourceful links to material of interest to your target audience
    • Empower a social media team to capture content and share it
    • Empower a social media team to monitor and engage target audience, use it as a customer service tool
  • 17. Social Media: Monitor & Measure
    • Monitor all social media networks during high profile times and/or events
      • Reply just as you would via the call center or email
    • Create a scorecard for measurement in advance
  • 18. Social Media: ROI
    • Tickets sales to the 2010 Tournament were up at four percent
    • Visitation to the website was up double digit (proprietary information)
    • Facebook Fans were up 62 percent (valued at $3.60 per fan for acquisition)
    • Twitter followers were up 59 percent and influence increased from 46 points to 70 points
  • 19. Measurement
    • Create a quarterly scorecard to add to your marketing matrix
      • Web site traffic
      • Facebook Fan Page fans, offers, engagements
      • Twitter followers, engagements
      • Youtube views, comments
      • Blog views, comments
      • Response to exclusive offers with promo codes
  • 20. Measurement
    • Create a quarterly scorecard to add to your marketing matrix
      • Web site traffic
      • Facebook Fan Page fans, offers, engagements
      • Twitter followers, engagements
      • Youtube views, comments
      • Blog views, comments
      • Response to exclusive offers with promo codes
  • 21.
    • Create a quarterly scorecard to add to your marketing matrix
      • Web site traffic
      • Facebook Fan Page fans, offers, engagements
      • Twitter followers, engagements
      • Youtube views, comments
      • Blog views, comments
      • Response to exclusive offers with promo codes
  • 22.  
  • 23.  
  • 24. GCWW Social Media
    • GCWW Social Media Plan for 2010
      • Review of plan
    • Brainstorming activity for 2011
      • Groups of four to discuss content ideas
  • 25. GCWW Leadership Profile Videos
    • There are five basic points to remember for on-camera interviews:
      • Be accessible
      • Be brief
      • Give credit where credit is due
      • Talk about the ‘greater cause’
      • Be yourself
  • 26. GCWW Leadership Profile Videos Think about how to “own” the interview: What point do YOU want to get across? Who is the audience? How can you turn a negative subject/question into a positive answer? You can’t control the questions, but you can control the answers
  • 27. GCWW Leadership Profile Videos Three points you want to share: 1) 2) 3)
  • 28. GCWW Leadership Profile Videos Smile, you’re on camera & Own your interview