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Social media for presentations, 12 10 - copy
Social media for presentations, 12 10 - copy
Social media for presentations, 12 10 - copy
Social media for presentations, 12 10 - copy
Social media for presentations, 12 10 - copy
Social media for presentations, 12 10 - copy
Social media for presentations, 12 10 - copy
Social media for presentations, 12 10 - copy
Social media for presentations, 12 10 - copy
Social media for presentations, 12 10 - copy
Social media for presentations, 12 10 - copy
Social media for presentations, 12 10 - copy
Social media for presentations, 12 10 - copy
Social media for presentations, 12 10 - copy
Social media for presentations, 12 10 - copy
Social media for presentations, 12 10 - copy
Social media for presentations, 12 10 - copy
Social media for presentations, 12 10 - copy
Social media for presentations, 12 10 - copy
Social media for presentations, 12 10 - copy
Social media for presentations, 12 10 - copy
Social media for presentations, 12 10 - copy
Social media for presentations, 12 10 - copy
Social media for presentations, 12 10 - copy
Social media for presentations, 12 10 - copy
Social media for presentations, 12 10 - copy
Social media for presentations, 12 10 - copy
Social media for presentations, 12 10 - copy
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Social media for presentations, 12 10 - copy

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  • 1. Social Media for Presentations Presented by Jackie Reau & Betsy Ross, GDC Social Media [email_address] Twitter: gamedayjreau
  • 2. Social Media for Presentations <ul><li>Today’s Agenda: </li></ul><ul><li>Social Media Follow Up </li></ul><ul><li>Social Media ROI presentation </li></ul><ul><li>GCWW Social Media Plan for 2010 </li></ul><ul><li>Brainstorming activity for 2011 </li></ul><ul><li>Develop talking points for videos </li></ul><ul><li>Leadership Profile videos </li></ul>
  • 3. <ul><li>Social Media & ROI </li></ul><ul><li>presented by </li></ul><ul><li>Jackie Reau </li></ul><ul><li>December 2010 </li></ul>
  • 4. Social Media & ROI <ul><li>Agenda </li></ul><ul><li>Know your audience (research via social media) </li></ul><ul><li>Conduct research on the topic in advance </li></ul><ul><li>Conduct a competitive analysis to set expectations </li></ul><ul><li>Build your audience with “insider” content </li></ul><ul><li>Monitor/engage your audience </li></ul><ul><li>Measure results on a quarterly basis </li></ul>
  • 5.  
  • 6. Know Your Audience <ul><li>Use advance registration list to search audience members on Linkedin </li></ul><ul><li>Invite those members to join your network with a personal invitation </li></ul><ul><li>Google the organization in which you are presenting to understand current issues/trends and/or news items on their brand </li></ul>
  • 7. Conduct Research on Your Topic <ul><li>Create a brief poll or survey on Facebook to garner interest on your topic from those already connected in the </li></ul><ul><li>Create a longer form survey with Google Docs to share as new research to share with the audience </li></ul>
  • 8. Getting started <ul><li>Purpose/objective </li></ul><ul><ul><li>Marketing/positioning/branding </li></ul></ul><ul><ul><li>Customer service engagement </li></ul></ul><ul><li>Retrain your brain </li></ul><ul><ul><li>Incorporate social media into your lifestyle </li></ul></ul><ul><li>Develop a strategic yet spontaneous editorial schedule for your social media conversation </li></ul><ul><li>Recruit and train your staff, colleagues to help </li></ul><ul><li>Educate your customers/clients on where to find you and how to use social media with traditional efforts </li></ul>Presented by Jackie Reau, Game Day Communications
  • 9. Getting started <ul><li>Purpose/objective </li></ul><ul><ul><li>Marketing/positioning/branding </li></ul></ul><ul><ul><li>Customer service engagement </li></ul></ul><ul><li>Retrain your brain </li></ul><ul><ul><li>Incorporate social media into your lifestyle </li></ul></ul><ul><li>Develop a strategic yet spontaneous editorial schedule for your social media conversation </li></ul><ul><li>Recruit and train your staff, colleagues to help </li></ul><ul><li>Educate your customers/clients on where to find you and how to use social media with traditional efforts </li></ul>Presented by Jackie Reau, Game Day Communications
  • 10. Social Media & ROI <ul><li>Three Methods to Earning a Strong ROI </li></ul><ul><ul><li>Set realistic goals based on competitive analysis of the industry and your target audience </li></ul></ul><ul><ul><li>Create a schedule for content, audience engagement and special offers/exclusive content </li></ul></ul><ul><ul><li>Monitor, engage fans on your networks and measure the efforts </li></ul></ul>
  • 11. Social Media: Set Expectations <ul><li>The Western & Southern Tennis Tournament wanted to become among the Top Five most connected professional tennis tournaments in the world in one month. </li></ul>
  • 12. Social Media: Set Expectations <ul><li>The Western & Southern Tennis Tournament wanted to become among the Top Five most connected professional tennis tournaments in the world in one month. </li></ul>
  • 13. Social Media: Plan & Activate <ul><li>Create an editorial schedule with exclusive content, promo codes, resourceful links to material of interest to your target audience </li></ul><ul><li>Empower a social media team to capture content and share it </li></ul><ul><li>Empower a social media team to monitor and engage target audience, use it as a customer service tool </li></ul>
  • 14. Social Media: Plan & Activate <ul><li>Create an editorial schedule with exclusive content, promo codes, resourceful links to material of interest to your target audience </li></ul><ul><li>Empower a social media team to capture content and share it </li></ul><ul><li>Empower a social media team to monitor and engage target audience, use it as a customer service tool </li></ul>
  • 15. Social Media: Plan & Activate <ul><li>Create an editorial schedule with exclusive content, promo codes, resourceful links to material of interest to your target audience </li></ul><ul><li>Empower a social media team to capture content and share it </li></ul><ul><li>Empower a social media team to monitor and engage target audience, use it as a customer service tool </li></ul>
  • 16. <ul><li>Create an editorial schedule with exclusive content, promo codes, resourceful links to material of interest to your target audience </li></ul><ul><li>Empower a social media team to capture content and share it </li></ul><ul><li>Empower a social media team to monitor and engage target audience, use it as a customer service tool </li></ul>
  • 17. Social Media: Monitor & Measure <ul><li>Monitor all social media networks during high profile times and/or events </li></ul><ul><ul><li>Reply just as you would via the call center or email </li></ul></ul><ul><li>Create a scorecard for measurement in advance </li></ul>
  • 18. Social Media: ROI <ul><li>Tickets sales to the 2010 Tournament were up at four percent </li></ul><ul><li>Visitation to the website was up double digit (proprietary information) </li></ul><ul><li>Facebook Fans were up 62 percent (valued at $3.60 per fan for acquisition) </li></ul><ul><li>Twitter followers were up 59 percent and influence increased from 46 points to 70 points </li></ul>
  • 19. Measurement <ul><li>Create a quarterly scorecard to add to your marketing matrix </li></ul><ul><ul><li>Web site traffic </li></ul></ul><ul><ul><li>Facebook Fan Page fans, offers, engagements </li></ul></ul><ul><ul><li>Twitter followers, engagements </li></ul></ul><ul><ul><li>Youtube views, comments </li></ul></ul><ul><ul><li>Blog views, comments </li></ul></ul><ul><ul><li>Response to exclusive offers with promo codes </li></ul></ul>
  • 20. Measurement <ul><li>Create a quarterly scorecard to add to your marketing matrix </li></ul><ul><ul><li>Web site traffic </li></ul></ul><ul><ul><li>Facebook Fan Page fans, offers, engagements </li></ul></ul><ul><ul><li>Twitter followers, engagements </li></ul></ul><ul><ul><li>Youtube views, comments </li></ul></ul><ul><ul><li>Blog views, comments </li></ul></ul><ul><ul><li>Response to exclusive offers with promo codes </li></ul></ul>
  • 21. <ul><li>Create a quarterly scorecard to add to your marketing matrix </li></ul><ul><ul><li>Web site traffic </li></ul></ul><ul><ul><li>Facebook Fan Page fans, offers, engagements </li></ul></ul><ul><ul><li>Twitter followers, engagements </li></ul></ul><ul><ul><li>Youtube views, comments </li></ul></ul><ul><ul><li>Blog views, comments </li></ul></ul><ul><ul><li>Response to exclusive offers with promo codes </li></ul></ul>
  • 22.  
  • 23.  
  • 24. GCWW Social Media <ul><li>GCWW Social Media Plan for 2010 </li></ul><ul><ul><li>Review of plan </li></ul></ul><ul><li>Brainstorming activity for 2011 </li></ul><ul><ul><li>Groups of four to discuss content ideas </li></ul></ul>
  • 25. GCWW Leadership Profile Videos <ul><li>There are five basic points to remember for on-camera interviews: </li></ul><ul><ul><li>Be accessible </li></ul></ul><ul><ul><li>Be brief </li></ul></ul><ul><ul><li>Give credit where credit is due </li></ul></ul><ul><ul><li>Talk about the ‘greater cause’ </li></ul></ul><ul><ul><li>Be yourself </li></ul></ul>
  • 26. GCWW Leadership Profile Videos Think about how to “own” the interview: What point do YOU want to get across? Who is the audience? How can you turn a negative subject/question into a positive answer? You can’t control the questions, but you can control the answers
  • 27. GCWW Leadership Profile Videos Three points you want to share: 1) 2) 3)
  • 28. GCWW Leadership Profile Videos Smile, you’re on camera & Own your interview

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