Social media for presentations, 12 10 - copy
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    Social media for presentations, 12 10 - copy Social media for presentations, 12 10 - copy Presentation Transcript

    • Social Media for Presentations Presented by Jackie Reau & Betsy Ross, GDC Social Media [email_address] Twitter: gamedayjreau
    • Social Media for Presentations
      • Today’s Agenda:
      • Social Media Follow Up
      • Social Media ROI presentation
      • GCWW Social Media Plan for 2010
      • Brainstorming activity for 2011
      • Develop talking points for videos
      • Leadership Profile videos
      • Social Media & ROI
      • presented by
      • Jackie Reau
      • December 2010
    • Social Media & ROI
      • Agenda
      • Know your audience (research via social media)
      • Conduct research on the topic in advance
      • Conduct a competitive analysis to set expectations
      • Build your audience with “insider” content
      • Monitor/engage your audience
      • Measure results on a quarterly basis
    •  
    • Know Your Audience
      • Use advance registration list to search audience members on Linkedin
      • Invite those members to join your network with a personal invitation
      • Google the organization in which you are presenting to understand current issues/trends and/or news items on their brand
    • Conduct Research on Your Topic
      • Create a brief poll or survey on Facebook to garner interest on your topic from those already connected in the
      • Create a longer form survey with Google Docs to share as new research to share with the audience
    • Getting started
      • Purpose/objective
        • Marketing/positioning/branding
        • Customer service engagement
      • Retrain your brain
        • Incorporate social media into your lifestyle
      • Develop a strategic yet spontaneous editorial schedule for your social media conversation
      • Recruit and train your staff, colleagues to help
      • Educate your customers/clients on where to find you and how to use social media with traditional efforts
      Presented by Jackie Reau, Game Day Communications
    • Getting started
      • Purpose/objective
        • Marketing/positioning/branding
        • Customer service engagement
      • Retrain your brain
        • Incorporate social media into your lifestyle
      • Develop a strategic yet spontaneous editorial schedule for your social media conversation
      • Recruit and train your staff, colleagues to help
      • Educate your customers/clients on where to find you and how to use social media with traditional efforts
      Presented by Jackie Reau, Game Day Communications
    • Social Media & ROI
      • Three Methods to Earning a Strong ROI
        • Set realistic goals based on competitive analysis of the industry and your target audience
        • Create a schedule for content, audience engagement and special offers/exclusive content
        • Monitor, engage fans on your networks and measure the efforts
    • Social Media: Set Expectations
      • The Western & Southern Tennis Tournament wanted to become among the Top Five most connected professional tennis tournaments in the world in one month.
    • Social Media: Set Expectations
      • The Western & Southern Tennis Tournament wanted to become among the Top Five most connected professional tennis tournaments in the world in one month.
    • Social Media: Plan & Activate
      • Create an editorial schedule with exclusive content, promo codes, resourceful links to material of interest to your target audience
      • Empower a social media team to capture content and share it
      • Empower a social media team to monitor and engage target audience, use it as a customer service tool
    • Social Media: Plan & Activate
      • Create an editorial schedule with exclusive content, promo codes, resourceful links to material of interest to your target audience
      • Empower a social media team to capture content and share it
      • Empower a social media team to monitor and engage target audience, use it as a customer service tool
    • Social Media: Plan & Activate
      • Create an editorial schedule with exclusive content, promo codes, resourceful links to material of interest to your target audience
      • Empower a social media team to capture content and share it
      • Empower a social media team to monitor and engage target audience, use it as a customer service tool
      • Create an editorial schedule with exclusive content, promo codes, resourceful links to material of interest to your target audience
      • Empower a social media team to capture content and share it
      • Empower a social media team to monitor and engage target audience, use it as a customer service tool
    • Social Media: Monitor & Measure
      • Monitor all social media networks during high profile times and/or events
        • Reply just as you would via the call center or email
      • Create a scorecard for measurement in advance
    • Social Media: ROI
      • Tickets sales to the 2010 Tournament were up at four percent
      • Visitation to the website was up double digit (proprietary information)
      • Facebook Fans were up 62 percent (valued at $3.60 per fan for acquisition)
      • Twitter followers were up 59 percent and influence increased from 46 points to 70 points
    • Measurement
      • Create a quarterly scorecard to add to your marketing matrix
        • Web site traffic
        • Facebook Fan Page fans, offers, engagements
        • Twitter followers, engagements
        • Youtube views, comments
        • Blog views, comments
        • Response to exclusive offers with promo codes
    • Measurement
      • Create a quarterly scorecard to add to your marketing matrix
        • Web site traffic
        • Facebook Fan Page fans, offers, engagements
        • Twitter followers, engagements
        • Youtube views, comments
        • Blog views, comments
        • Response to exclusive offers with promo codes
      • Create a quarterly scorecard to add to your marketing matrix
        • Web site traffic
        • Facebook Fan Page fans, offers, engagements
        • Twitter followers, engagements
        • Youtube views, comments
        • Blog views, comments
        • Response to exclusive offers with promo codes
    •  
    •  
    • GCWW Social Media
      • GCWW Social Media Plan for 2010
        • Review of plan
      • Brainstorming activity for 2011
        • Groups of four to discuss content ideas
    • GCWW Leadership Profile Videos
      • There are five basic points to remember for on-camera interviews:
        • Be accessible
        • Be brief
        • Give credit where credit is due
        • Talk about the ‘greater cause’
        • Be yourself
    • GCWW Leadership Profile Videos Think about how to “own” the interview: What point do YOU want to get across? Who is the audience? How can you turn a negative subject/question into a positive answer? You can’t control the questions, but you can control the answers
    • GCWW Leadership Profile Videos Three points you want to share: 1) 2) 3)
    • GCWW Leadership Profile Videos Smile, you’re on camera & Own your interview