Social Media for Presentations Presented by Jackie Reau & Betsy Ross, GDC Social Media [email_address] Twitter: gamedayjreau
Social Media for Presentations <ul><li>Today’s Agenda: </li></ul><ul><li>Social Media Follow Up </li></ul><ul><li>Social M...
<ul><li>Social Media & ROI </li></ul><ul><li>presented by </li></ul><ul><li>Jackie Reau </li></ul><ul><li>December 2010 </...
Social Media & ROI <ul><li>Agenda </li></ul><ul><li>Know your audience (research via social media) </li></ul><ul><li>Condu...
 
Know Your Audience <ul><li>Use advance registration list to search audience members on Linkedin </li></ul><ul><li>Invite t...
Conduct Research on Your Topic <ul><li>Create a brief poll or survey on Facebook to garner interest on your topic from tho...
Getting started <ul><li>Purpose/objective </li></ul><ul><ul><li>Marketing/positioning/branding </li></ul></ul><ul><ul><li>...
Getting started <ul><li>Purpose/objective </li></ul><ul><ul><li>Marketing/positioning/branding </li></ul></ul><ul><ul><li>...
Social Media & ROI <ul><li>Three Methods to Earning a Strong ROI </li></ul><ul><ul><li>Set realistic goals based on compet...
Social Media: Set Expectations <ul><li>The Western & Southern Tennis Tournament wanted to become among the Top Five most c...
Social Media: Set Expectations <ul><li>The Western & Southern Tennis Tournament wanted to become among the Top Five most c...
Social Media: Plan & Activate <ul><li>Create an editorial schedule with exclusive content, promo codes, resourceful links ...
Social Media: Plan & Activate <ul><li>Create an editorial schedule with exclusive content, promo codes, resourceful links ...
Social Media: Plan & Activate <ul><li>Create an editorial schedule with exclusive content, promo codes, resourceful links ...
<ul><li>Create an editorial schedule with exclusive content, promo codes, resourceful links to material of interest to you...
Social Media: Monitor & Measure <ul><li>Monitor all social media networks during high profile times and/or events </li></u...
Social Media: ROI <ul><li>Tickets sales to the 2010 Tournament were up at four percent </li></ul><ul><li>Visitation to the...
Measurement <ul><li>Create a quarterly scorecard to add to your marketing matrix </li></ul><ul><ul><li>Web site traffic </...
Measurement <ul><li>Create a quarterly scorecard to add to your marketing matrix </li></ul><ul><ul><li>Web site traffic </...
<ul><li>Create a quarterly scorecard to add to your marketing matrix </li></ul><ul><ul><li>Web site traffic </li></ul></ul...
 
 
GCWW Social Media <ul><li>GCWW Social Media Plan for 2010 </li></ul><ul><ul><li>Review of plan </li></ul></ul><ul><li>Brai...
GCWW Leadership Profile Videos <ul><li>There are five basic points to remember for on-camera interviews:  </li></ul><ul><u...
GCWW Leadership Profile Videos Think about how to “own” the interview: What point do YOU want to get across?  Who is the a...
GCWW Leadership Profile Videos Three points you want to share: 1) 2) 3)
GCWW Leadership Profile Videos Smile, you’re on camera & Own your interview
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Social media for presentations, 12 10 - copy

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Social media for presentations, 12 10 - copy

  1. 1. Social Media for Presentations Presented by Jackie Reau & Betsy Ross, GDC Social Media [email_address] Twitter: gamedayjreau
  2. 2. Social Media for Presentations <ul><li>Today’s Agenda: </li></ul><ul><li>Social Media Follow Up </li></ul><ul><li>Social Media ROI presentation </li></ul><ul><li>GCWW Social Media Plan for 2010 </li></ul><ul><li>Brainstorming activity for 2011 </li></ul><ul><li>Develop talking points for videos </li></ul><ul><li>Leadership Profile videos </li></ul>
  3. 3. <ul><li>Social Media & ROI </li></ul><ul><li>presented by </li></ul><ul><li>Jackie Reau </li></ul><ul><li>December 2010 </li></ul>
  4. 4. Social Media & ROI <ul><li>Agenda </li></ul><ul><li>Know your audience (research via social media) </li></ul><ul><li>Conduct research on the topic in advance </li></ul><ul><li>Conduct a competitive analysis to set expectations </li></ul><ul><li>Build your audience with “insider” content </li></ul><ul><li>Monitor/engage your audience </li></ul><ul><li>Measure results on a quarterly basis </li></ul>
  5. 6. Know Your Audience <ul><li>Use advance registration list to search audience members on Linkedin </li></ul><ul><li>Invite those members to join your network with a personal invitation </li></ul><ul><li>Google the organization in which you are presenting to understand current issues/trends and/or news items on their brand </li></ul>
  6. 7. Conduct Research on Your Topic <ul><li>Create a brief poll or survey on Facebook to garner interest on your topic from those already connected in the </li></ul><ul><li>Create a longer form survey with Google Docs to share as new research to share with the audience </li></ul>
  7. 8. Getting started <ul><li>Purpose/objective </li></ul><ul><ul><li>Marketing/positioning/branding </li></ul></ul><ul><ul><li>Customer service engagement </li></ul></ul><ul><li>Retrain your brain </li></ul><ul><ul><li>Incorporate social media into your lifestyle </li></ul></ul><ul><li>Develop a strategic yet spontaneous editorial schedule for your social media conversation </li></ul><ul><li>Recruit and train your staff, colleagues to help </li></ul><ul><li>Educate your customers/clients on where to find you and how to use social media with traditional efforts </li></ul>Presented by Jackie Reau, Game Day Communications
  8. 9. Getting started <ul><li>Purpose/objective </li></ul><ul><ul><li>Marketing/positioning/branding </li></ul></ul><ul><ul><li>Customer service engagement </li></ul></ul><ul><li>Retrain your brain </li></ul><ul><ul><li>Incorporate social media into your lifestyle </li></ul></ul><ul><li>Develop a strategic yet spontaneous editorial schedule for your social media conversation </li></ul><ul><li>Recruit and train your staff, colleagues to help </li></ul><ul><li>Educate your customers/clients on where to find you and how to use social media with traditional efforts </li></ul>Presented by Jackie Reau, Game Day Communications
  9. 10. Social Media & ROI <ul><li>Three Methods to Earning a Strong ROI </li></ul><ul><ul><li>Set realistic goals based on competitive analysis of the industry and your target audience </li></ul></ul><ul><ul><li>Create a schedule for content, audience engagement and special offers/exclusive content </li></ul></ul><ul><ul><li>Monitor, engage fans on your networks and measure the efforts </li></ul></ul>
  10. 11. Social Media: Set Expectations <ul><li>The Western & Southern Tennis Tournament wanted to become among the Top Five most connected professional tennis tournaments in the world in one month. </li></ul>
  11. 12. Social Media: Set Expectations <ul><li>The Western & Southern Tennis Tournament wanted to become among the Top Five most connected professional tennis tournaments in the world in one month. </li></ul>
  12. 13. Social Media: Plan & Activate <ul><li>Create an editorial schedule with exclusive content, promo codes, resourceful links to material of interest to your target audience </li></ul><ul><li>Empower a social media team to capture content and share it </li></ul><ul><li>Empower a social media team to monitor and engage target audience, use it as a customer service tool </li></ul>
  13. 14. Social Media: Plan & Activate <ul><li>Create an editorial schedule with exclusive content, promo codes, resourceful links to material of interest to your target audience </li></ul><ul><li>Empower a social media team to capture content and share it </li></ul><ul><li>Empower a social media team to monitor and engage target audience, use it as a customer service tool </li></ul>
  14. 15. Social Media: Plan & Activate <ul><li>Create an editorial schedule with exclusive content, promo codes, resourceful links to material of interest to your target audience </li></ul><ul><li>Empower a social media team to capture content and share it </li></ul><ul><li>Empower a social media team to monitor and engage target audience, use it as a customer service tool </li></ul>
  15. 16. <ul><li>Create an editorial schedule with exclusive content, promo codes, resourceful links to material of interest to your target audience </li></ul><ul><li>Empower a social media team to capture content and share it </li></ul><ul><li>Empower a social media team to monitor and engage target audience, use it as a customer service tool </li></ul>
  16. 17. Social Media: Monitor & Measure <ul><li>Monitor all social media networks during high profile times and/or events </li></ul><ul><ul><li>Reply just as you would via the call center or email </li></ul></ul><ul><li>Create a scorecard for measurement in advance </li></ul>
  17. 18. Social Media: ROI <ul><li>Tickets sales to the 2010 Tournament were up at four percent </li></ul><ul><li>Visitation to the website was up double digit (proprietary information) </li></ul><ul><li>Facebook Fans were up 62 percent (valued at $3.60 per fan for acquisition) </li></ul><ul><li>Twitter followers were up 59 percent and influence increased from 46 points to 70 points </li></ul>
  18. 19. Measurement <ul><li>Create a quarterly scorecard to add to your marketing matrix </li></ul><ul><ul><li>Web site traffic </li></ul></ul><ul><ul><li>Facebook Fan Page fans, offers, engagements </li></ul></ul><ul><ul><li>Twitter followers, engagements </li></ul></ul><ul><ul><li>Youtube views, comments </li></ul></ul><ul><ul><li>Blog views, comments </li></ul></ul><ul><ul><li>Response to exclusive offers with promo codes </li></ul></ul>
  19. 20. Measurement <ul><li>Create a quarterly scorecard to add to your marketing matrix </li></ul><ul><ul><li>Web site traffic </li></ul></ul><ul><ul><li>Facebook Fan Page fans, offers, engagements </li></ul></ul><ul><ul><li>Twitter followers, engagements </li></ul></ul><ul><ul><li>Youtube views, comments </li></ul></ul><ul><ul><li>Blog views, comments </li></ul></ul><ul><ul><li>Response to exclusive offers with promo codes </li></ul></ul>
  20. 21. <ul><li>Create a quarterly scorecard to add to your marketing matrix </li></ul><ul><ul><li>Web site traffic </li></ul></ul><ul><ul><li>Facebook Fan Page fans, offers, engagements </li></ul></ul><ul><ul><li>Twitter followers, engagements </li></ul></ul><ul><ul><li>Youtube views, comments </li></ul></ul><ul><ul><li>Blog views, comments </li></ul></ul><ul><ul><li>Response to exclusive offers with promo codes </li></ul></ul>
  21. 24. GCWW Social Media <ul><li>GCWW Social Media Plan for 2010 </li></ul><ul><ul><li>Review of plan </li></ul></ul><ul><li>Brainstorming activity for 2011 </li></ul><ul><ul><li>Groups of four to discuss content ideas </li></ul></ul>
  22. 25. GCWW Leadership Profile Videos <ul><li>There are five basic points to remember for on-camera interviews: </li></ul><ul><ul><li>Be accessible </li></ul></ul><ul><ul><li>Be brief </li></ul></ul><ul><ul><li>Give credit where credit is due </li></ul></ul><ul><ul><li>Talk about the ‘greater cause’ </li></ul></ul><ul><ul><li>Be yourself </li></ul></ul>
  23. 26. GCWW Leadership Profile Videos Think about how to “own” the interview: What point do YOU want to get across? Who is the audience? How can you turn a negative subject/question into a positive answer? You can’t control the questions, but you can control the answers
  24. 27. GCWW Leadership Profile Videos Three points you want to share: 1) 2) 3)
  25. 28. GCWW Leadership Profile Videos Smile, you’re on camera & Own your interview
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