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    Social media for presentations, 12 10 Social media for presentations, 12 10 Presentation Transcript

    • Social Media for Presentations Presented by Jackie Reau, GDC Social Media [email_address] Twitter: gamedayjreau
    • Social Media for Presentations
      • Today’s Agenda:
      • Social Media Overview
      • GCWW Social Media Status Update
      • GCWW Policies and Procedure for Social Media
      • Lunch
      • Getting to know each social media platform as it relates to business presentations
    •  
    • What is social media…today? http://www.youtube.com/watch?v=sIFYPQjYhv8
    • What is social media…today? http://www.youtube.com/watch?v=sIFYPQjYhv8 Presented by Jackie Reau, Game Day Communications
    •  
    • Why should you use social media
      • Positions you as a thought leader, innovator with targeted influencers
      • Customer service/engagement with instant interaction/results
      • Organic search engine optimization with strategic tagging
      • Share your content, control your message
      • Capture competitive intelligence
    • You & social media
      • Social Media can enhance a presentation with interactive videos, audience engagement and research
      • Use social media to position yourself favorably in your industry
      • Monitor “your” brand with Google
        • You can’t delete negative references but social media helps “push” them down to other pages
    • Social Media Etiquette
      • Grandmother, Boss, Priest…
      • It’s your professional and personal brand, use it in a positive manner to position yourself
      • Google captures everything you share, post on social media platforms
    • A Review of the GCWW Policy
      • GCWW Policy and Procedures with social media
        • Presented by Patty Burke
    • Getting started
      • Purpose/objective
        • Marketing/positioning/branding
        • Customer service engagement
      • Retrain your brain
        • Incorporate social media into your lifestyle
      • Develop a strategic yet spontaneous editorial schedule for your social media conversation
      • Recruit and train your staff, colleagues to help
      • Educate your customers/clients on where to find you and how to use social media with traditional efforts
    • Getting started
      • Purpose/objective
        • Marketing/positioning/branding
        • Customer service engagement
      • Retrain your brain
        • Incorporate social media into your lifestyle
      • Develop a strategic yet spontaneous editorial schedule for your social media conversation
      • Recruit and train your staff, colleagues to help
      • Educate your customers/clients on where to find you and how to use social media with traditional efforts
      Presented by Jackie Reau, Game Day Communications
    • What social media users want…
      • They are nosy! They want to know information first!
      • They want to learn from you and from your industry
      • They don’t want you to be a one-way, marketing machine
      • Be transparent, genuine and real
      • Ask them for their thoughts, insight
    • Planning your strategy
      • Conduct an analysis on your competition to gauge how they are using or if they are using social media
      • Conduct an internal audit on who is using social media within your audience to determine your reach
      • Review your budget to determine how to offset current marketing/advertising costs (printing, ad buys, etc.)
    • Create and share your social media network
      • Always link social media to your web site
      • Create your own content with videos, photos and upload
      • Recruit expert bloggers for your site to create your own “beat” writers
      • Tag social media content like you would Google the information: “safe drinking water Cincinnati”
    • GCWW Social Media Network: a 2010 review
      • GCWW Social Media Network utilizes:
        • Facebook fan page
        • Twitter
        • YouTube
        • Email blast
    • GCWW Social Media Network: Facebook status and stats
        • More than 500 million active users
        • 50% of the active users log on to Facebook in any given day
      • More than 35 million users update their status each day
      • More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
      • More than 3 billion photos uploaded to the site each month
        • More than 1.5 million local businesses have active Pages on Facebook
    •  
    •  
    • GCWW Social Media Network: Twitter status and stats
        • More than 175 million users
        • Highest traffic volume is Sun – Wed.
        • As of June 2010, about 65 million tweets are posted each day, equaling about 750 tweets sent each second.
        • Visitors Spend 7.9 minutes per day on Twitter
    • GCWW Social Media Network: Twitter status and stats
    • GCWW Social Media Network: Twitter status and stats
    • GCWW Social Media Network: YouTube status and stats
        • Channel Views:
        • October – 1,158
        • November – 1,583
        • Most Viewed Videos:
        • How Does GCWW Treat Your Water – 668 views
        • Eden Park Green Roof – 380 views
        • Channel Views:
        • October – 1,158
        • November – 1,583
        • Most Viewed Videos:
        • How Does GCWW Treat Your Water – 668 views
        • Eden Park Green Roof – 380 views
    • GCWW Social Media Network: YouTube status and stats
        • Channel Views:
        • October – 1,158
        • November – 1,583
        • Most Viewed Videos:
        • How Does GCWW Treat Your Water – 668 views
        • Eden Park Green Roof – 380 views
    • GCWW Social Media Network: YouTube status and stats
        • Channel Views:
        • October – 1,158
        • November – 1,583
        • Most Viewed Videos:
        • How Does GCWW Treat Your Water – 668 views
        • Eden Park Green Roof – 380 views
    • Measurement
      • Create a quarterly scorecard to add to your marketing matrix
        • Web site traffic
        • Facebook Fan Page fans, offers, engagements
        • Twitter followers, engagements
        • Youtube views, comments
        • Blog views, comments
        • Response to exclusive offers with promo codes
    • Resources for staying fresh
      • Mashable.com
      • Google alerts with key words of industry interest
      • HARO, Help A Reporter Out
      • Your local Social Media Breakfast
      • WOMMA, Word of Mouth Marketing Association
    • Tricks for Facebook
      • Proactively invite industry leaders, colleagues to be your friend
      • “ Like” industry fan pages, media pages to create a strategic news feed
      • Create a fan page for general consumer use and a group for specific consumer use
      • Add applications to your page to make it more interactive, i.e. video, links to other social media
      • Post updates from your smart phone
    • Tricks for Facebook
      • Proactively invite industry leaders, colleagues to be your friend
      • “ Like” industry fan pages, media pages to create a strategic news feed
      • Create a fan page for general consumer use and a group for specific consumer use
      • Add applications to your page to make it more interactive, i.e. video, links to other social media
      • Post updates from your smart phone
    • Tricks for Facebook
      • Proactively invite industry leaders, colleagues to be your friend
      • “ Like” industry fan pages, media pages to create a strategic news feed
      • Create a fan page for general consumer use and a group for specific consumer use
      • Add applications to your page to make it more interactive, i.e. video, links to other social media
      • Post updates from your smart phone
    • Tricks for Linkedin
      • Make sure your profile is 100% complete
      • Proactively invite industry leaders, colleagues to be your friend
      • Become a member of industry groups for weekly email updates from the groups
      • Add applications to your page to make it more interactive, i.e. video, links to other social media
      • Post updates from your smart phone
    • Tricks for Linkedin
      • Make sure your profile is 100% complete
      • Proactively invite industry leaders, colleagues to be your friend
      • Become a member of industry groups for weekly email updates from the groups
      • Add applications to your page to make it more interactive, i.e. video, links to other social media
      • Post updates from your smart phone
    • Tricks for Twitter
      • Strategically build your follower base with industry influencers, media, etc.
        • Engage your followers with Twitter language: @ #
      • Use Tweetdeck to manage your Tweets
        • Search key words: company name, “water quality”
      • Use Twitter applications to upgrade content
      • Create lists on Twitter to manage updates, interact with specific groups, topics
      • Use a smart phone to send, manage updates
    • Other Social Media Tools
      • Slideshare.net
        • The “sister” to YouTube but for sharing Power Point
      • Google Alerts
        • Set Alerts to receive information on your industry, your name, organization name
      • Google Docs
        • Hundreds of templates to be used for research, document sharing for co-creation
      • Blogs (Tumblr.com)
        • Tumblr.com offers a free service to blog, incorporate social media links
    • Other Social Media Tools
      • Slideshare.net
        • The “sister” to YouTube but for sharing Power Point
      • Google Alerts
        • Set Alerts to receive information on your industry, your name, organization name
      • Google Docs
        • Hundreds of templates to be used for research, document sharing for co-creation
      • Blogs (Tumblr.com)
        • Tumblr.com offers a free service to blog, incorporate social media links
    • Other Social Media Tools
      • Slideshare.net
        • The “sister” to YouTube but for sharing Power Point
      • Google Alerts
        • Set Alerts to receive information on your industry, your name, organization name
      • Google Docs
        • Hundreds of templates to be used for research, document sharing for co-creation
      • Blogs (Tumblr.com)
        • Tumblr.com offers a free service to blog, incorporate social media links
    • Other Social Media Tools
      • Slideshare.net
        • The “sister” to YouTube but for sharing Power Point
      • Google Alerts
        • Set Alerts to receive information on your industry, your name, organization name
      • Google Docs
        • Hundreds of templates to be used for research, document sharing for co-creation
      • Blogs (Tumblr.com)
        • Tumblr.com offers a free service to blog, incorporate social media links
    • Next Week’s Agenda
      • Follow up questions from this week’s session
      • Developing an editorial schedule for using social media for a presentation
      • How to engage and build a social media community
      • Brainstorming discussion on the use of social media for GCWW in 2011
      • Lunch
      • Create and share “GCWW Leadership Video Profiles”