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Social media for presentations, 12 10

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  • 1. Social Media for Presentations Presented by Jackie Reau, GDC Social Media [email_address] Twitter: gamedayjreau
  • 2. Social Media for Presentations
    • Today’s Agenda:
    • Social Media Overview
    • GCWW Social Media Status Update
    • GCWW Policies and Procedure for Social Media
    • Lunch
    • Getting to know each social media platform as it relates to business presentations
  • 3.  
  • 4. What is social media…today? http://www.youtube.com/watch?v=sIFYPQjYhv8
  • 5. What is social media…today? http://www.youtube.com/watch?v=sIFYPQjYhv8 Presented by Jackie Reau, Game Day Communications
  • 6.  
  • 7. Why should you use social media
    • Positions you as a thought leader, innovator with targeted influencers
    • Customer service/engagement with instant interaction/results
    • Organic search engine optimization with strategic tagging
    • Share your content, control your message
    • Capture competitive intelligence
  • 8. You & social media
    • Social Media can enhance a presentation with interactive videos, audience engagement and research
    • Use social media to position yourself favorably in your industry
    • Monitor “your” brand with Google
      • You can’t delete negative references but social media helps “push” them down to other pages
  • 9. Social Media Etiquette
    • Grandmother, Boss, Priest…
    • It’s your professional and personal brand, use it in a positive manner to position yourself
    • Google captures everything you share, post on social media platforms
  • 10. A Review of the GCWW Policy
    • GCWW Policy and Procedures with social media
      • Presented by Patty Burke
  • 11. Getting started
    • Purpose/objective
      • Marketing/positioning/branding
      • Customer service engagement
    • Retrain your brain
      • Incorporate social media into your lifestyle
    • Develop a strategic yet spontaneous editorial schedule for your social media conversation
    • Recruit and train your staff, colleagues to help
    • Educate your customers/clients on where to find you and how to use social media with traditional efforts
  • 12. Getting started
    • Purpose/objective
      • Marketing/positioning/branding
      • Customer service engagement
    • Retrain your brain
      • Incorporate social media into your lifestyle
    • Develop a strategic yet spontaneous editorial schedule for your social media conversation
    • Recruit and train your staff, colleagues to help
    • Educate your customers/clients on where to find you and how to use social media with traditional efforts
    Presented by Jackie Reau, Game Day Communications
  • 13. What social media users want…
    • They are nosy! They want to know information first!
    • They want to learn from you and from your industry
    • They don’t want you to be a one-way, marketing machine
    • Be transparent, genuine and real
    • Ask them for their thoughts, insight
  • 14. Planning your strategy
    • Conduct an analysis on your competition to gauge how they are using or if they are using social media
    • Conduct an internal audit on who is using social media within your audience to determine your reach
    • Review your budget to determine how to offset current marketing/advertising costs (printing, ad buys, etc.)
  • 15. Create and share your social media network
    • Always link social media to your web site
    • Create your own content with videos, photos and upload
    • Recruit expert bloggers for your site to create your own “beat” writers
    • Tag social media content like you would Google the information: “safe drinking water Cincinnati”
  • 16. GCWW Social Media Network: a 2010 review
    • GCWW Social Media Network utilizes:
      • Facebook fan page
      • Twitter
      • YouTube
      • Email blast
  • 17. GCWW Social Media Network: Facebook status and stats
      • More than 500 million active users
      • 50% of the active users log on to Facebook in any given day
    • More than 35 million users update their status each day
    • More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
    • More than 3 billion photos uploaded to the site each month
      • More than 1.5 million local businesses have active Pages on Facebook
  • 18.  
  • 19.  
  • 20. GCWW Social Media Network: Twitter status and stats
      • More than 175 million users
      • Highest traffic volume is Sun – Wed.
      • As of June 2010, about 65 million tweets are posted each day, equaling about 750 tweets sent each second.
      • Visitors Spend 7.9 minutes per day on Twitter
  • 21. GCWW Social Media Network: Twitter status and stats
  • 22. GCWW Social Media Network: Twitter status and stats
  • 23. GCWW Social Media Network: YouTube status and stats
      • Channel Views:
      • October – 1,158
      • November – 1,583
      • Most Viewed Videos:
      • How Does GCWW Treat Your Water – 668 views
      • Eden Park Green Roof – 380 views
  • 24.
      • Channel Views:
      • October – 1,158
      • November – 1,583
      • Most Viewed Videos:
      • How Does GCWW Treat Your Water – 668 views
      • Eden Park Green Roof – 380 views
  • 25. GCWW Social Media Network: YouTube status and stats
      • Channel Views:
      • October – 1,158
      • November – 1,583
      • Most Viewed Videos:
      • How Does GCWW Treat Your Water – 668 views
      • Eden Park Green Roof – 380 views
  • 26. GCWW Social Media Network: YouTube status and stats
      • Channel Views:
      • October – 1,158
      • November – 1,583
      • Most Viewed Videos:
      • How Does GCWW Treat Your Water – 668 views
      • Eden Park Green Roof – 380 views
  • 27. Measurement
    • Create a quarterly scorecard to add to your marketing matrix
      • Web site traffic
      • Facebook Fan Page fans, offers, engagements
      • Twitter followers, engagements
      • Youtube views, comments
      • Blog views, comments
      • Response to exclusive offers with promo codes
  • 28. Resources for staying fresh
    • Mashable.com
    • Google alerts with key words of industry interest
    • HARO, Help A Reporter Out
    • Your local Social Media Breakfast
    • WOMMA, Word of Mouth Marketing Association
  • 29. Tricks for Facebook
    • Proactively invite industry leaders, colleagues to be your friend
    • “ Like” industry fan pages, media pages to create a strategic news feed
    • Create a fan page for general consumer use and a group for specific consumer use
    • Add applications to your page to make it more interactive, i.e. video, links to other social media
    • Post updates from your smart phone
  • 30. Tricks for Facebook
    • Proactively invite industry leaders, colleagues to be your friend
    • “ Like” industry fan pages, media pages to create a strategic news feed
    • Create a fan page for general consumer use and a group for specific consumer use
    • Add applications to your page to make it more interactive, i.e. video, links to other social media
    • Post updates from your smart phone
  • 31. Tricks for Facebook
    • Proactively invite industry leaders, colleagues to be your friend
    • “ Like” industry fan pages, media pages to create a strategic news feed
    • Create a fan page for general consumer use and a group for specific consumer use
    • Add applications to your page to make it more interactive, i.e. video, links to other social media
    • Post updates from your smart phone
  • 32. Tricks for Linkedin
    • Make sure your profile is 100% complete
    • Proactively invite industry leaders, colleagues to be your friend
    • Become a member of industry groups for weekly email updates from the groups
    • Add applications to your page to make it more interactive, i.e. video, links to other social media
    • Post updates from your smart phone
  • 33. Tricks for Linkedin
    • Make sure your profile is 100% complete
    • Proactively invite industry leaders, colleagues to be your friend
    • Become a member of industry groups for weekly email updates from the groups
    • Add applications to your page to make it more interactive, i.e. video, links to other social media
    • Post updates from your smart phone
  • 34. Tricks for Twitter
    • Strategically build your follower base with industry influencers, media, etc.
      • Engage your followers with Twitter language: @ #
    • Use Tweetdeck to manage your Tweets
      • Search key words: company name, “water quality”
    • Use Twitter applications to upgrade content
    • Create lists on Twitter to manage updates, interact with specific groups, topics
    • Use a smart phone to send, manage updates
  • 35. Other Social Media Tools
    • Slideshare.net
      • The “sister” to YouTube but for sharing Power Point
    • Google Alerts
      • Set Alerts to receive information on your industry, your name, organization name
    • Google Docs
      • Hundreds of templates to be used for research, document sharing for co-creation
    • Blogs (Tumblr.com)
      • Tumblr.com offers a free service to blog, incorporate social media links
  • 36. Other Social Media Tools
    • Slideshare.net
      • The “sister” to YouTube but for sharing Power Point
    • Google Alerts
      • Set Alerts to receive information on your industry, your name, organization name
    • Google Docs
      • Hundreds of templates to be used for research, document sharing for co-creation
    • Blogs (Tumblr.com)
      • Tumblr.com offers a free service to blog, incorporate social media links
  • 37. Other Social Media Tools
    • Slideshare.net
      • The “sister” to YouTube but for sharing Power Point
    • Google Alerts
      • Set Alerts to receive information on your industry, your name, organization name
    • Google Docs
      • Hundreds of templates to be used for research, document sharing for co-creation
    • Blogs (Tumblr.com)
      • Tumblr.com offers a free service to blog, incorporate social media links
  • 38. Other Social Media Tools
    • Slideshare.net
      • The “sister” to YouTube but for sharing Power Point
    • Google Alerts
      • Set Alerts to receive information on your industry, your name, organization name
    • Google Docs
      • Hundreds of templates to be used for research, document sharing for co-creation
    • Blogs (Tumblr.com)
      • Tumblr.com offers a free service to blog, incorporate social media links
  • 39. Next Week’s Agenda
    • Follow up questions from this week’s session
    • Developing an editorial schedule for using social media for a presentation
    • How to engage and build a social media community
    • Brainstorming discussion on the use of social media for GCWW in 2011
    • Lunch
    • Create and share “GCWW Leadership Video Profiles”