Social Media for Presentations Presented by Jackie Reau, GDC Social Media [email_address] Twitter: gamedayjreau
Social Media for Presentations <ul><li>Today’s Agenda: </li></ul><ul><li>Social Media Overview </li></ul><ul><li>GCWW Soci...
 
What is social media…today? http://www.youtube.com/watch?v=sIFYPQjYhv8
What is social media…today? http://www.youtube.com/watch?v=sIFYPQjYhv8 Presented by Jackie Reau, Game Day Communications
 
Why should you use social media <ul><li>Positions you as a thought leader, innovator with targeted influencers </li></ul><...
You & social media <ul><li>Social Media can enhance a presentation with interactive videos, audience engagement and resear...
Social Media Etiquette <ul><li>Grandmother, Boss, Priest… </li></ul><ul><li>It’s your professional and personal brand, use...
A Review of the GCWW Policy <ul><li>GCWW Policy and Procedures with social media </li></ul><ul><ul><li>Presented by Patty ...
Getting started <ul><li>Purpose/objective </li></ul><ul><ul><li>Marketing/positioning/branding </li></ul></ul><ul><ul><li>...
Getting started <ul><li>Purpose/objective </li></ul><ul><ul><li>Marketing/positioning/branding </li></ul></ul><ul><ul><li>...
What social media users want… <ul><li>They are nosy! They want to know information first! </li></ul><ul><li>They want to l...
Planning your strategy <ul><li>Conduct an analysis on your competition to gauge how they are using or if they are using so...
Create and share  your social media network <ul><li>Always link social media to your web site </li></ul><ul><li>Create you...
GCWW Social Media Network:  a 2010 review <ul><li>GCWW Social Media Network utilizes: </li></ul><ul><ul><li>Facebook fan p...
GCWW Social Media Network:  Facebook status and stats <ul><ul><li>More than 500 million active users </li></ul></ul><ul><u...
 
 
GCWW Social Media Network:  Twitter status and stats <ul><ul><li>More than 175 million users </li></ul></ul><ul><ul><li>Hi...
GCWW Social Media Network:  Twitter status and stats
GCWW Social Media Network:  Twitter status and stats
GCWW Social Media Network:  YouTube status and stats <ul><ul><li>Channel Views: </li></ul></ul><ul><ul><li>October – 1,158...
<ul><ul><li>Channel Views: </li></ul></ul><ul><ul><li>October – 1,158 </li></ul></ul><ul><ul><li>November – 1,583 </li></u...
GCWW Social Media Network:  YouTube status and stats <ul><ul><li>Channel Views: </li></ul></ul><ul><ul><li>October – 1,158...
GCWW Social Media Network:  YouTube status and stats <ul><ul><li>Channel Views: </li></ul></ul><ul><ul><li>October – 1,158...
Measurement <ul><li>Create a quarterly scorecard to add to your marketing matrix </li></ul><ul><ul><li>Web site traffic </...
Resources for staying fresh <ul><li>Mashable.com </li></ul><ul><li>Google alerts with key words of industry interest </li>...
Tricks for Facebook <ul><li>Proactively invite industry leaders, colleagues to be your friend </li></ul><ul><li>“ Like” in...
Tricks for Facebook <ul><li>Proactively invite industry leaders, colleagues to be your friend </li></ul><ul><li>“ Like” in...
Tricks for Facebook <ul><li>Proactively invite industry leaders, colleagues to be your friend </li></ul><ul><li>“ Like” in...
Tricks for Linkedin <ul><li>Make sure your profile is 100% complete </li></ul><ul><li>Proactively invite industry leaders,...
Tricks for Linkedin <ul><li>Make sure your profile is 100% complete </li></ul><ul><li>Proactively invite industry leaders,...
Tricks for Twitter <ul><li>Strategically build your follower base with industry influencers, media, etc. </li></ul><ul><ul...
Other Social Media Tools  <ul><li>Slideshare.net </li></ul><ul><ul><li>The “sister” to YouTube but for sharing Power Point...
Other Social Media Tools  <ul><li>Slideshare.net </li></ul><ul><ul><li>The “sister” to YouTube but for sharing Power Point...
Other Social Media Tools  <ul><li>Slideshare.net </li></ul><ul><ul><li>The “sister” to YouTube but for sharing Power Point...
Other Social Media Tools  <ul><li>Slideshare.net </li></ul><ul><ul><li>The “sister” to YouTube but for sharing Power Point...
Next Week’s Agenda  <ul><li>Follow up questions from this week’s session </li></ul><ul><li>Developing an editorial schedul...
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Social media for presentations, 12 10

  1. 1. Social Media for Presentations Presented by Jackie Reau, GDC Social Media [email_address] Twitter: gamedayjreau
  2. 2. Social Media for Presentations <ul><li>Today’s Agenda: </li></ul><ul><li>Social Media Overview </li></ul><ul><li>GCWW Social Media Status Update </li></ul><ul><li>GCWW Policies and Procedure for Social Media </li></ul><ul><li>Lunch </li></ul><ul><li>Getting to know each social media platform as it relates to business presentations </li></ul>
  3. 4. What is social media…today? http://www.youtube.com/watch?v=sIFYPQjYhv8
  4. 5. What is social media…today? http://www.youtube.com/watch?v=sIFYPQjYhv8 Presented by Jackie Reau, Game Day Communications
  5. 7. Why should you use social media <ul><li>Positions you as a thought leader, innovator with targeted influencers </li></ul><ul><li>Customer service/engagement with instant interaction/results </li></ul><ul><li>Organic search engine optimization with strategic tagging </li></ul><ul><li>Share your content, control your message </li></ul><ul><li>Capture competitive intelligence </li></ul>
  6. 8. You & social media <ul><li>Social Media can enhance a presentation with interactive videos, audience engagement and research </li></ul><ul><li>Use social media to position yourself favorably in your industry </li></ul><ul><li>Monitor “your” brand with Google </li></ul><ul><ul><li>You can’t delete negative references but social media helps “push” them down to other pages </li></ul></ul>
  7. 9. Social Media Etiquette <ul><li>Grandmother, Boss, Priest… </li></ul><ul><li>It’s your professional and personal brand, use it in a positive manner to position yourself </li></ul><ul><li>Google captures everything you share, post on social media platforms </li></ul>
  8. 10. A Review of the GCWW Policy <ul><li>GCWW Policy and Procedures with social media </li></ul><ul><ul><li>Presented by Patty Burke </li></ul></ul>
  9. 11. Getting started <ul><li>Purpose/objective </li></ul><ul><ul><li>Marketing/positioning/branding </li></ul></ul><ul><ul><li>Customer service engagement </li></ul></ul><ul><li>Retrain your brain </li></ul><ul><ul><li>Incorporate social media into your lifestyle </li></ul></ul><ul><li>Develop a strategic yet spontaneous editorial schedule for your social media conversation </li></ul><ul><li>Recruit and train your staff, colleagues to help </li></ul><ul><li>Educate your customers/clients on where to find you and how to use social media with traditional efforts </li></ul>
  10. 12. Getting started <ul><li>Purpose/objective </li></ul><ul><ul><li>Marketing/positioning/branding </li></ul></ul><ul><ul><li>Customer service engagement </li></ul></ul><ul><li>Retrain your brain </li></ul><ul><ul><li>Incorporate social media into your lifestyle </li></ul></ul><ul><li>Develop a strategic yet spontaneous editorial schedule for your social media conversation </li></ul><ul><li>Recruit and train your staff, colleagues to help </li></ul><ul><li>Educate your customers/clients on where to find you and how to use social media with traditional efforts </li></ul>Presented by Jackie Reau, Game Day Communications
  11. 13. What social media users want… <ul><li>They are nosy! They want to know information first! </li></ul><ul><li>They want to learn from you and from your industry </li></ul><ul><li>They don’t want you to be a one-way, marketing machine </li></ul><ul><li>Be transparent, genuine and real </li></ul><ul><li>Ask them for their thoughts, insight </li></ul>
  12. 14. Planning your strategy <ul><li>Conduct an analysis on your competition to gauge how they are using or if they are using social media </li></ul><ul><li>Conduct an internal audit on who is using social media within your audience to determine your reach </li></ul><ul><li>Review your budget to determine how to offset current marketing/advertising costs (printing, ad buys, etc.) </li></ul>
  13. 15. Create and share your social media network <ul><li>Always link social media to your web site </li></ul><ul><li>Create your own content with videos, photos and upload </li></ul><ul><li>Recruit expert bloggers for your site to create your own “beat” writers </li></ul><ul><li>Tag social media content like you would Google the information: “safe drinking water Cincinnati” </li></ul>
  14. 16. GCWW Social Media Network: a 2010 review <ul><li>GCWW Social Media Network utilizes: </li></ul><ul><ul><li>Facebook fan page </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Email blast </li></ul></ul>
  15. 17. GCWW Social Media Network: Facebook status and stats <ul><ul><li>More than 500 million active users </li></ul></ul><ul><ul><li>50% of the active users log on to Facebook in any given day </li></ul></ul><ul><li>More than 35 million users update their status each day </li></ul><ul><li>More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week </li></ul><ul><li>More than 3 billion photos uploaded to the site each month </li></ul><ul><ul><li>More than 1.5 million local businesses have active Pages on Facebook </li></ul></ul>
  16. 20. GCWW Social Media Network: Twitter status and stats <ul><ul><li>More than 175 million users </li></ul></ul><ul><ul><li>Highest traffic volume is Sun – Wed. </li></ul></ul><ul><ul><li>As of June 2010, about 65 million tweets are posted each day, equaling about 750 tweets sent each second. </li></ul></ul><ul><ul><li>Visitors Spend 7.9 minutes per day on Twitter </li></ul></ul>
  17. 21. GCWW Social Media Network: Twitter status and stats
  18. 22. GCWW Social Media Network: Twitter status and stats
  19. 23. GCWW Social Media Network: YouTube status and stats <ul><ul><li>Channel Views: </li></ul></ul><ul><ul><li>October – 1,158 </li></ul></ul><ul><ul><li>November – 1,583 </li></ul></ul><ul><ul><li>Most Viewed Videos: </li></ul></ul><ul><ul><li>How Does GCWW Treat Your Water – 668 views </li></ul></ul><ul><ul><li>Eden Park Green Roof – 380 views </li></ul></ul>
  20. 24. <ul><ul><li>Channel Views: </li></ul></ul><ul><ul><li>October – 1,158 </li></ul></ul><ul><ul><li>November – 1,583 </li></ul></ul><ul><ul><li>Most Viewed Videos: </li></ul></ul><ul><ul><li>How Does GCWW Treat Your Water – 668 views </li></ul></ul><ul><ul><li>Eden Park Green Roof – 380 views </li></ul></ul>
  21. 25. GCWW Social Media Network: YouTube status and stats <ul><ul><li>Channel Views: </li></ul></ul><ul><ul><li>October – 1,158 </li></ul></ul><ul><ul><li>November – 1,583 </li></ul></ul><ul><ul><li>Most Viewed Videos: </li></ul></ul><ul><ul><li>How Does GCWW Treat Your Water – 668 views </li></ul></ul><ul><ul><li>Eden Park Green Roof – 380 views </li></ul></ul>
  22. 26. GCWW Social Media Network: YouTube status and stats <ul><ul><li>Channel Views: </li></ul></ul><ul><ul><li>October – 1,158 </li></ul></ul><ul><ul><li>November – 1,583 </li></ul></ul><ul><ul><li>Most Viewed Videos: </li></ul></ul><ul><ul><li>How Does GCWW Treat Your Water – 668 views </li></ul></ul><ul><ul><li>Eden Park Green Roof – 380 views </li></ul></ul>
  23. 27. Measurement <ul><li>Create a quarterly scorecard to add to your marketing matrix </li></ul><ul><ul><li>Web site traffic </li></ul></ul><ul><ul><li>Facebook Fan Page fans, offers, engagements </li></ul></ul><ul><ul><li>Twitter followers, engagements </li></ul></ul><ul><ul><li>Youtube views, comments </li></ul></ul><ul><ul><li>Blog views, comments </li></ul></ul><ul><ul><li>Response to exclusive offers with promo codes </li></ul></ul>
  24. 28. Resources for staying fresh <ul><li>Mashable.com </li></ul><ul><li>Google alerts with key words of industry interest </li></ul><ul><li>HARO, Help A Reporter Out </li></ul><ul><li>Your local Social Media Breakfast </li></ul><ul><li>WOMMA, Word of Mouth Marketing Association </li></ul>
  25. 29. Tricks for Facebook <ul><li>Proactively invite industry leaders, colleagues to be your friend </li></ul><ul><li>“ Like” industry fan pages, media pages to create a strategic news feed </li></ul><ul><li>Create a fan page for general consumer use and a group for specific consumer use </li></ul><ul><li>Add applications to your page to make it more interactive, i.e. video, links to other social media </li></ul><ul><li>Post updates from your smart phone </li></ul>
  26. 30. Tricks for Facebook <ul><li>Proactively invite industry leaders, colleagues to be your friend </li></ul><ul><li>“ Like” industry fan pages, media pages to create a strategic news feed </li></ul><ul><li>Create a fan page for general consumer use and a group for specific consumer use </li></ul><ul><li>Add applications to your page to make it more interactive, i.e. video, links to other social media </li></ul><ul><li>Post updates from your smart phone </li></ul>
  27. 31. Tricks for Facebook <ul><li>Proactively invite industry leaders, colleagues to be your friend </li></ul><ul><li>“ Like” industry fan pages, media pages to create a strategic news feed </li></ul><ul><li>Create a fan page for general consumer use and a group for specific consumer use </li></ul><ul><li>Add applications to your page to make it more interactive, i.e. video, links to other social media </li></ul><ul><li>Post updates from your smart phone </li></ul>
  28. 32. Tricks for Linkedin <ul><li>Make sure your profile is 100% complete </li></ul><ul><li>Proactively invite industry leaders, colleagues to be your friend </li></ul><ul><li>Become a member of industry groups for weekly email updates from the groups </li></ul><ul><li>Add applications to your page to make it more interactive, i.e. video, links to other social media </li></ul><ul><li>Post updates from your smart phone </li></ul>
  29. 33. Tricks for Linkedin <ul><li>Make sure your profile is 100% complete </li></ul><ul><li>Proactively invite industry leaders, colleagues to be your friend </li></ul><ul><li>Become a member of industry groups for weekly email updates from the groups </li></ul><ul><li>Add applications to your page to make it more interactive, i.e. video, links to other social media </li></ul><ul><li>Post updates from your smart phone </li></ul>
  30. 34. Tricks for Twitter <ul><li>Strategically build your follower base with industry influencers, media, etc. </li></ul><ul><ul><li>Engage your followers with Twitter language: @ # </li></ul></ul><ul><li>Use Tweetdeck to manage your Tweets </li></ul><ul><ul><li>Search key words: company name, “water quality” </li></ul></ul><ul><li>Use Twitter applications to upgrade content </li></ul><ul><li>Create lists on Twitter to manage updates, interact with specific groups, topics </li></ul><ul><li>Use a smart phone to send, manage updates </li></ul>
  31. 35. Other Social Media Tools <ul><li>Slideshare.net </li></ul><ul><ul><li>The “sister” to YouTube but for sharing Power Point </li></ul></ul><ul><li>Google Alerts </li></ul><ul><ul><li>Set Alerts to receive information on your industry, your name, organization name </li></ul></ul><ul><li>Google Docs </li></ul><ul><ul><li>Hundreds of templates to be used for research, document sharing for co-creation </li></ul></ul><ul><li>Blogs (Tumblr.com) </li></ul><ul><ul><li>Tumblr.com offers a free service to blog, incorporate social media links </li></ul></ul>
  32. 36. Other Social Media Tools <ul><li>Slideshare.net </li></ul><ul><ul><li>The “sister” to YouTube but for sharing Power Point </li></ul></ul><ul><li>Google Alerts </li></ul><ul><ul><li>Set Alerts to receive information on your industry, your name, organization name </li></ul></ul><ul><li>Google Docs </li></ul><ul><ul><li>Hundreds of templates to be used for research, document sharing for co-creation </li></ul></ul><ul><li>Blogs (Tumblr.com) </li></ul><ul><ul><li>Tumblr.com offers a free service to blog, incorporate social media links </li></ul></ul>
  33. 37. Other Social Media Tools <ul><li>Slideshare.net </li></ul><ul><ul><li>The “sister” to YouTube but for sharing Power Point </li></ul></ul><ul><li>Google Alerts </li></ul><ul><ul><li>Set Alerts to receive information on your industry, your name, organization name </li></ul></ul><ul><li>Google Docs </li></ul><ul><ul><li>Hundreds of templates to be used for research, document sharing for co-creation </li></ul></ul><ul><li>Blogs (Tumblr.com) </li></ul><ul><ul><li>Tumblr.com offers a free service to blog, incorporate social media links </li></ul></ul>
  34. 38. Other Social Media Tools <ul><li>Slideshare.net </li></ul><ul><ul><li>The “sister” to YouTube but for sharing Power Point </li></ul></ul><ul><li>Google Alerts </li></ul><ul><ul><li>Set Alerts to receive information on your industry, your name, organization name </li></ul></ul><ul><li>Google Docs </li></ul><ul><ul><li>Hundreds of templates to be used for research, document sharing for co-creation </li></ul></ul><ul><li>Blogs (Tumblr.com) </li></ul><ul><ul><li>Tumblr.com offers a free service to blog, incorporate social media links </li></ul></ul>
  35. 39. Next Week’s Agenda <ul><li>Follow up questions from this week’s session </li></ul><ul><li>Developing an editorial schedule for using social media for a presentation </li></ul><ul><li>How to engage and build a social media community </li></ul><ul><li>Brainstorming discussion on the use of social media for GCWW in 2011 </li></ul><ul><li>Lunch </li></ul><ul><li>Create and share “GCWW Leadership Video Profiles” </li></ul>
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