Social Media Strategies for TEAMS 2009 Jackie Reau & Betsy Ross Game Day Communications

About Game Day Communications Boutique PR firm specializing in sports and cultural entertainment Media relationships (local to national sports media) Influencer relationships (team stakeholders, fan development, tourism, corporate sponsors) Event Marketing Management/Staffing Social Media/Social Media Evangelists

Boutique PR firm specializing in sports and cultural entertainment

Media relationships (local to national sports media)

Influencer relationships (team stakeholders, fan development, tourism, corporate sponsors)

Event Marketing Management/Staffing

Social Media/Social Media Evangelists

Social Media Strategies Overview Our discussion points… What and who is social networking? Why you should use social networking. Review of social networking tools. Review of social networking sites. Social networking resources…

Our discussion points…

What and who is social networking?

Why you should use social networking.

Review of social networking tools.

Review of social networking sites.

Social networking resources…

Social Media Strategies Getting started: have a purpose. Create your Social Media Network with common user names Develop an editorial schedule for the Network Use traditional sources to invite people to connect with you Measure your results with a scorecard

Getting started: have a purpose.

Create your Social Media Network with common user names

Develop an editorial schedule for the Network

Use traditional sources to invite people to connect with you

Measure your results with a scorecard

It would be the sixth largest in the world with 200+ million users. If Facebook were a Country…

It would be the sixth largest in the world with

200+ million users.

A (Brief) Guide to the Digital World… This changes daily. Let’s review a few key terms…

A (Brief) Guide to the

Digital World…

This changes daily.

Who, What, When, Where… Social Networking It’s not just for you, the kids…some 300 million U.S. residents are using social networking sites It’s a lifestyle change: a shift of time management , work flow Get in the game, see what others are doing on social networking sites (check out your competition) Storyboard your use of social networking; have a purpose and maintain your site with updated content

It’s not just for you, the kids…some 300 million U.S. residents

are using social networking sites

It’s a lifestyle change: a shift of time management , work flow

Get in the game, see what others are doing on social

networking sites (check out your competition)

Storyboard your use of social networking; have a purpose and

maintain your site with updated content

Why You Might Consider Social Networking Positions you as a valuable resource in the company Attracts new people to your content Positions you and/or your company as an industry authority Focus on a few efforts so you can maintain audience engagement

Positions you as a valuable resource in the company

Attracts new people to your content

Positions you and/or your company as an industry authority

Focus on a few efforts so you can maintain audience engagement

Social Media Tools Laptop or desk-top computer Camera phone/digital camera Flip camera PDA/I-Phone/Blackberry

Laptop or desk-top computer

Camera phone/digital camera

Flip camera

PDA/I-Phone/Blackberry

Get Connected with Social Networking Linkedin.com: Make sure your profile is at 100% completion, join affiliate groups of interest, share interesting story links Facebook.com: Keep it professional, create private groups for private information, use it as your information aggregator, set time limits for use Twitter.com: Have a purpose, use it to share professional updates or position yourself/company as an authority, link to your Facebook Youtube.com: Create your own channel, use a flip video camera to capture video of your projects Update all regularly

Linkedin.com: Make sure your profile is at 100% completion, join affiliate groups of interest, share interesting story links

Facebook.com: Keep it professional, create private groups for private information, use it as your information aggregator, set time limits for use

Twitter.com: Have a purpose, use it to share professional updates or position yourself/company as an authority, link to your Facebook

Youtube.com: Create your own channel, use a flip video camera to capture video of your projects

Update all regularly

HELP! Review the Bold Fusion Social Media Playbook http://cinweekly.cincinnati.com/playbook.aspx

Review the

Bold Fusion Social Media Playbook

http://cinweekly.cincinnati.com/playbook.aspx

Social Media Resources www.mashable.com Linkedin.com Group: Game Day Social Media www.shankman.com Word of Mouth Marketing Association www.technorati.com

www.mashable.com

Linkedin.com Group: Game Day Social Media

www.shankman.com

Word of Mouth Marketing Association

www.technorati.com

Catch Your Breath… Let’s take a break.

Let’s take a break.

Getting Started What is your purpose/goal? Brand Awareness Event Promotion Influencer Networking Search Engine Optimization

What is your purpose/goal?

Brand Awareness

Event Promotion

Influencer Networking

Search Engine Optimization

Decide which social media platforms you will use to create your Network Blog -12seconds.tv Podcast -Flicker Youtube -Twitter Facebook Linkedin You don’t have to use them all at once! Getting Started

Decide which social media platforms you will use to create your Network

Blog -12seconds.tv

Podcast -Flicker

Youtube -Twitter

Facebook

Linkedin

You don’t have to use them all at once!

Create an Editorial Schedule Use the same format you do for a Marketing, Business or PR Plan so it complements your on going work

Use the same format you do for a Marketing,

Business or PR Plan so it complements your on

going work

Engage Your Organization Audit your organization to see who is using social media platforms (which ones, how many fans?) Encourage your colleagues to share your news with their networks Provide photos, videos for your colleagues to share on a regular basis Link the social media widgets on your web site home page

Audit your organization to see who is using social media platforms (which ones, how many fans?)

Encourage your colleagues to share your news with their networks

Provide photos, videos for your colleagues to share on a regular basis

Link the social media widgets on your web site home page

Promote Your Efforts Use existing resources to promote your social media effort with the following suggestions: E-mail signature Web site E-newsletter/magazine Billing statement What else?

Use existing resources to promote your social

media effort with the following suggestions:

E-mail signature

Web site

E-newsletter/magazine

Billing statement

What else?

Measurement Use the same format you do for a Marketing, Business or PR Plan so it complements your on going work… Let’s review all of the measurement opportunities. Think in terms of a scorecard.

Use the same format you do for a Marketing,

Business or PR Plan so it complements your on

going work…

Let’s review all of the measurement opportunities. Think in terms of a scorecard.

Thank you, and good luck!

Thank you, and

good luck!