Social Media by Game Day
Upcoming SlideShare
Loading in...5
×
 

Social Media by Game Day

on

  • 1,174 views

Here is our presentation for the TEAMS 2009 Conference in New Orleans.

Here is our presentation for the TEAMS 2009 Conference in New Orleans.

Statistics

Views

Total Views
1,174
Views on SlideShare
1,171
Embed Views
3

Actions

Likes
0
Downloads
12
Comments
0

1 Embed 3

http://www.slideshare.net 3

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social Media by Game Day Presentation Transcript

  • 1. Social Media Strategies for TEAMS 2009 Jackie Reau & Betsy Ross Game Day Communications
  • 2. About Game Day Communications
        • Boutique PR firm specializing in sports and cultural entertainment
        • Media relationships (local to national sports media)
        • Influencer relationships (team stakeholders, fan development, tourism, corporate sponsors)
        • Event Marketing Management/Staffing
        • Social Media/Social Media Evangelists
  • 3. Social Media Strategies Overview
    • Our discussion points…
    • What and who is social networking?
    • Why you should use social networking.
    • Review of social networking tools.
    • Review of social networking sites.
    • Social networking resources…
  • 4. Social Media Strategies
    • Getting started: have a purpose.
    • Create your Social Media Network with common user names
    • Develop an editorial schedule for the Network
    • Use traditional sources to invite people to connect with you
    • Measure your results with a scorecard
  • 5.
    • It would be the sixth largest in the world with
    • 200+ million users.
    If Facebook were a Country…
  • 6.
    • A (Brief) Guide to the
    • Digital World…
    • This changes daily.
    Let’s review a few key terms…
  • 7. Who, What, When, Where… Social Networking
    • It’s not just for you, the kids…some 300 million U.S. residents
    • are using social networking sites
    • It’s a lifestyle change: a shift of time management, work flow
    • Get in the game, see what others are doing on social
    • networking sites (check out your competition)
    • Storyboard your use of social networking; have a purpose and
    • maintain your site with updated content
  • 8. Why You Might Consider Social Networking
    • Positions you as a valuable resource in the company
    • Attracts new people to your content
    • Positions you and/or your company as an industry authority
    • Focus on a few efforts so you can maintain audience engagement
  • 9. Social Media Tools
    • Laptop or desk-top computer
    • Camera phone/digital camera
    • Flip camera
    • PDA/I-Phone/Blackberry
  • 10. Get Connected with Social Networking
    • Linkedin.com: Make sure your profile is at 100% completion, join affiliate groups of interest, share interesting story links
    • Facebook.com: Keep it professional, create private groups for private information, use it as your information aggregator, set time limits for use
    • Twitter.com: Have a purpose, use it to share professional updates or position yourself/company as an authority, link to your Facebook
    • Youtube.com: Create your own channel, use a flip video camera to capture video of your projects
    • Update all regularly
  • 11. HELP!
    • Review the
    • Bold Fusion Social Media Playbook
    • http://cinweekly.cincinnati.com/playbook.aspx
  • 12. Social Media Resources
    • www.mashable.com
    • Linkedin.com Group: Game Day Social Media
    • www.shankman.com
    • Word of Mouth Marketing Association
    • www.technorati.com
  • 13. Catch Your Breath…
    • Let’s take a break.
  • 14. Getting Started
    • What is your purpose/goal?
      • Brand Awareness
      • Event Promotion
      • Influencer Networking
      • Search Engine Optimization
  • 15.
    • Decide which social media platforms you will use to create your Network
      • Blog -12seconds.tv
      • Podcast -Flicker
      • Youtube -Twitter
      • Facebook
      • Linkedin
    • You don’t have to use them all at once!
    Getting Started
  • 16. Create an Editorial Schedule
    • Use the same format you do for a Marketing,
    • Business or PR Plan so it complements your on
    • going work
  • 17. Engage Your Organization
    • Audit your organization to see who is using social media platforms (which ones, how many fans?)
    • Encourage your colleagues to share your news with their networks
    • Provide photos, videos for your colleagues to share on a regular basis
    • Link the social media widgets on your web site home page
  • 18. Promote Your Efforts
    • Use existing resources to promote your social
    • media effort with the following suggestions:
      • E-mail signature
      • Web site
      • E-newsletter/magazine
      • Billing statement
      • What else?
  • 19. Measurement
    • Use the same format you do for a Marketing,
    • Business or PR Plan so it complements your on
    • going work…
    • Let’s review all of the measurement opportunities. Think in terms of a scorecard.
  • 20.
    • Thank you, and
    • good luck!