Social Media & Business Presentation to Rotary of Cincinnati

Social Media & Business Jackie Reau, Game Day Communications Will Sikes, Western & Southern Open

Social Media & Business: A look at the Western & Southern Open
About Game Day Communications
Sports & Entertainment Communications Firm
Founded in 2002 by former ESPN Anchor Betsy Ross
Firm capabilities include:
Strategic communications and social media strategies
Mobile Media Center
Media relations
Crisis management
Event marketing/staffing
Sports fan marketing research

About the Western & Southern Open
August 13-21, 2011
Lindner Family Tennis Center, Mason, Ohio
Combined men’s and women’s event for the first-time in tournament history

Today’s Agenda:
“ The Social Media Revolution”
Choosing your social media platforms
Building your e-community
Creating resourceful content
Monitor and measure the message
Available at www.gamedaypr.com

“ The Social Media Revolution” http://www.youtube.com/watch?v=lFZ0z5Fm-Ng Social Media & Business: A look at the Western & Southern Open

Social media and your business
Create a plan to complement your sales/marketing plan
Educate them how to find your social networks
Use social media for customer service
Build your on-line reputation, control your message
You need to know what they are saying about you

Social Media: Through the lens of the Western & Southern Open

Western & Southern Open: 2010 Results
#5 most socially-connected tennis tournament in the world
Ticket sales up four percent
Website traffic increased by double digits
Increased Facebook fans by 62 percent
Increased Twitter followers by 59 percent

Western & Southern Open Social Media Network CincyTennis.com Facebook Fan Page Twitter: @cincytennis YouTube: CincyProTennis Social Media & Business: A look at the Western & Southern Open

Drive traffic back to your website as the primary source of information and build search engine optimization Social Media & Business: A look at the Western & Southern Open

Via Facebook: Engage “fans” with resourceful content in a personalized manner Social Media & Business: A look at the Western & Southern Open

With Twitter, set expectations for content. Share brief content and engage social media influencers to share your message. Social Media & Business: A look at the Western & Southern Open

Social Media & Business: A look at the Western & Southern Open With YouTube, share behind-the-scenes activity, provide an intimate look at the event with high profile players

Social Media Planning
Conduct a competitive analysis
Create an editorial schedule for content creation and sharing (add FAQ and Crisis Plan)
Recruit/train a social media team to capture content, manage social networks
Measure the effort (#s of views/fans, website traffic, tone of engagement, promo offers)

Social Media Editorial Schedule
Content ideas for each social media platform:
Facebook
Twitter
YouTube
Assign staff for each
Content must be shared in a timely manner (in 15 seconds not 15 minutes)

Monitor your social media buzz throughout the year as well as during key newsworthy moments. Social Media & Business: A look at the Western & Southern Open

Measure and track your e-community on social media platforms for marketing, sponsorship planning and reporting. Social Media & Business: A look at the Western & Southern Open

Flying Pig Marathon Technology Summit
Finish Line photo
Provide content ideas/expert interviews
Provide special promo codes/offers
Link to the FPM website/social media efforts
Questions?

Social Media & Business Presentation to Rotary of Cincinnati

by Game Day Communications on Mar 02, 2011

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Social Media & Business Presentation to Rotary of Cincinnati — Presentation Transcript