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Social Media & Business Presentation to Rotary of Cincinnati
 

Social Media & Business Presentation to Rotary of Cincinnati

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Jackie Reau of Game Day Communications and Will Sikes of the Western & Southern Open, presented this case study on Social Media for the Western & Southern Open held in Cincinnati.

Jackie Reau of Game Day Communications and Will Sikes of the Western & Southern Open, presented this case study on Social Media for the Western & Southern Open held in Cincinnati.

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    Social Media & Business Presentation to Rotary of Cincinnati Social Media & Business Presentation to Rotary of Cincinnati Presentation Transcript

    • Social Media & Business Jackie Reau, Game Day Communications Will Sikes, Western & Southern Open
    • Social Media & Business: A look at the Western & Southern Open
      • About Game Day Communications
      • Sports & Entertainment Communications Firm
      • Founded in 2002 by former ESPN Anchor Betsy Ross
      • Firm capabilities include:
        • Strategic communications and social media strategies
        • Mobile Media Center
        • Media relations
        • Crisis management
        • Event marketing/staffing
        • Sports fan marketing research
      • About the Western & Southern Open
      • August 13-21, 2011
      • Lindner Family Tennis Center, Mason, Ohio
      • Combined men’s and women’s event for the first-time in tournament history
      Social Media & Business: A look at the Western & Southern Open
      • Today’s Agenda:
      • “ The Social Media Revolution”
      • Choosing your social media platforms
      • Building your e-community
      • Creating resourceful content
      • Monitor and measure the message
      • Available at www.gamedaypr.com
      Social Media & Business: A look at the Western & Southern Open
    • “ The Social Media Revolution” http://www.youtube.com/watch?v=lFZ0z5Fm-Ng Social Media & Business: A look at the Western & Southern Open
      • Social media and your business
      • Create a plan to complement your sales/marketing plan
      • Educate them how to find your social networks
      • Use social media for customer service
      • Build your on-line reputation, control your message
        • You need to know what they are saying about you
      Social Media & Business: A look at the Western & Southern Open
    • Social Media: Through the lens of the Western & Southern Open
    • Social Media & Business: A look at the Western & Southern Open
      • Western & Southern Open: 2010 Results
      • #5 most socially-connected tennis tournament in the world
      • Ticket sales up four percent
      • Website traffic increased by double digits
      • Increased Facebook fans by 62 percent
      • Increased Twitter followers by 59 percent
    • Western & Southern Open Social Media Network CincyTennis.com Facebook Fan Page Twitter: @cincytennis YouTube: CincyProTennis Social Media & Business: A look at the Western & Southern Open
    • Drive traffic back to your website as the primary source of information and build search engine optimization Social Media & Business: A look at the Western & Southern Open
    • Via Facebook: Engage “fans” with resourceful content in a personalized manner Social Media & Business: A look at the Western & Southern Open
    • With Twitter, set expectations for content. Share brief content and engage social media influencers to share your message. Social Media & Business: A look at the Western & Southern Open
    • Social Media & Business: A look at the Western & Southern Open With YouTube, share behind-the-scenes activity, provide an intimate look at the event with high profile players
      • Social Media Planning
      • Conduct a competitive analysis
      • Create an editorial schedule for content creation and sharing (add FAQ and Crisis Plan)
      • Recruit/train a social media team to capture content, manage social networks
      • Measure the effort (#s of views/fans, website traffic, tone of engagement, promo offers)
      Social Media & Business: A look at the Western & Southern Open
    • Social Media & Business: A look at the Western & Southern Open
      • Social Media Editorial Schedule
      • Content ideas for each social media platform:
        • Facebook
        • Twitter
        • YouTube
      • Assign staff for each
      • Content must be shared in a timely manner (in 15 seconds not 15 minutes)
      Social Media & Business: A look at the Western & Southern Open
    • Monitor your social media buzz throughout the year as well as during key newsworthy moments. Social Media & Business: A look at the Western & Southern Open
    • Measure and track your e-community on social media platforms for marketing, sponsorship planning and reporting. Social Media & Business: A look at the Western & Southern Open
    • Flying Pig Marathon Technology Summit
      • Finish Line photo
      • Provide content ideas/expert interviews
      • Provide special promo codes/offers
      • Link to the FPM website/social media efforts
      Questions?