Social Media & Business Presentation to Rotary of Cincinnati

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Jackie Reau of Game Day Communications and Will Sikes of the Western & Southern Open, presented this case study on Social Media for the Western & Southern Open held in Cincinnati.

Jackie Reau of Game Day Communications and Will Sikes of the Western & Southern Open, presented this case study on Social Media for the Western & Southern Open held in Cincinnati.

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Transcript

  • 1. Social Media & Business Jackie Reau, Game Day Communications Will Sikes, Western & Southern Open
  • 2. Social Media & Business: A look at the Western & Southern Open
    • About Game Day Communications
    • Sports & Entertainment Communications Firm
    • Founded in 2002 by former ESPN Anchor Betsy Ross
    • Firm capabilities include:
      • Strategic communications and social media strategies
      • Mobile Media Center
      • Media relations
      • Crisis management
      • Event marketing/staffing
      • Sports fan marketing research
  • 3.
    • About the Western & Southern Open
    • August 13-21, 2011
    • Lindner Family Tennis Center, Mason, Ohio
    • Combined men’s and women’s event for the first-time in tournament history
    Social Media & Business: A look at the Western & Southern Open
  • 4.
    • Today’s Agenda:
    • “ The Social Media Revolution”
    • Choosing your social media platforms
    • Building your e-community
    • Creating resourceful content
    • Monitor and measure the message
    • Available at www.gamedaypr.com
    Social Media & Business: A look at the Western & Southern Open
  • 5. “ The Social Media Revolution” http://www.youtube.com/watch?v=lFZ0z5Fm-Ng Social Media & Business: A look at the Western & Southern Open
  • 6.
    • Social media and your business
    • Create a plan to complement your sales/marketing plan
    • Educate them how to find your social networks
    • Use social media for customer service
    • Build your on-line reputation, control your message
      • You need to know what they are saying about you
    Social Media & Business: A look at the Western & Southern Open
  • 7. Social Media: Through the lens of the Western & Southern Open
  • 8. Social Media & Business: A look at the Western & Southern Open
    • Western & Southern Open: 2010 Results
    • #5 most socially-connected tennis tournament in the world
    • Ticket sales up four percent
    • Website traffic increased by double digits
    • Increased Facebook fans by 62 percent
    • Increased Twitter followers by 59 percent
  • 9. Western & Southern Open Social Media Network CincyTennis.com Facebook Fan Page Twitter: @cincytennis YouTube: CincyProTennis Social Media & Business: A look at the Western & Southern Open
  • 10. Drive traffic back to your website as the primary source of information and build search engine optimization Social Media & Business: A look at the Western & Southern Open
  • 11. Via Facebook: Engage “fans” with resourceful content in a personalized manner Social Media & Business: A look at the Western & Southern Open
  • 12. With Twitter, set expectations for content. Share brief content and engage social media influencers to share your message. Social Media & Business: A look at the Western & Southern Open
  • 13. Social Media & Business: A look at the Western & Southern Open With YouTube, share behind-the-scenes activity, provide an intimate look at the event with high profile players
  • 14.
    • Social Media Planning
    • Conduct a competitive analysis
    • Create an editorial schedule for content creation and sharing (add FAQ and Crisis Plan)
    • Recruit/train a social media team to capture content, manage social networks
    • Measure the effort (#s of views/fans, website traffic, tone of engagement, promo offers)
    Social Media & Business: A look at the Western & Southern Open
  • 15. Social Media & Business: A look at the Western & Southern Open
  • 16.
    • Social Media Editorial Schedule
    • Content ideas for each social media platform:
      • Facebook
      • Twitter
      • YouTube
    • Assign staff for each
    • Content must be shared in a timely manner (in 15 seconds not 15 minutes)
    Social Media & Business: A look at the Western & Southern Open
  • 17. Monitor your social media buzz throughout the year as well as during key newsworthy moments. Social Media & Business: A look at the Western & Southern Open
  • 18. Measure and track your e-community on social media platforms for marketing, sponsorship planning and reporting. Social Media & Business: A look at the Western & Southern Open
  • 19. Flying Pig Marathon Technology Summit
    • Finish Line photo
    • Provide content ideas/expert interviews
    • Provide special promo codes/offers
    • Link to the FPM website/social media efforts
    Questions?