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Social Media & Business Jackie Reau, Game Day Communications Will Sikes, Western & Southern Open
Social Media & Business: A look at the Western & Southern Open <ul><li>About Game Day Communications </li></ul><ul><li>Spo...
<ul><li>About the Western & Southern Open </li></ul><ul><li>August 13-21, 2011 </li></ul><ul><li>Lindner Family Tennis Cen...
<ul><li>Today’s Agenda: </li></ul><ul><li>“ The Social Media Revolution” </li></ul><ul><li>Choosing your social media plat...
“ The Social Media Revolution” http://www.youtube.com/watch?v=lFZ0z5Fm-Ng Social Media & Business: A look at the Western &...
<ul><li>Social media and your business </li></ul><ul><li>Create a plan to complement your sales/marketing plan </li></ul><...
Social Media: Through the lens of the Western & Southern Open
Social Media & Business: A look at the Western & Southern Open <ul><li>Western & Southern Open: 2010 Results </li></ul><ul...
Western & Southern Open  Social Media Network CincyTennis.com Facebook Fan Page Twitter: @cincytennis YouTube: CincyProTen...
Drive traffic back to your website as the primary source of information and build search engine optimization Social Media ...
Via Facebook: Engage “fans” with resourceful content  in a personalized manner Social Media & Business: A look at the West...
With Twitter, set expectations for content. Share brief content and engage social media influencers to share your message....
Social Media & Business: A look at the Western & Southern Open With YouTube, share behind-the-scenes activity, provide an ...
<ul><li>Social Media Planning </li></ul><ul><li>Conduct a competitive analysis </li></ul><ul><li>Create an editorial sched...
Social Media & Business: A look at the Western & Southern Open
<ul><li>Social Media Editorial Schedule </li></ul><ul><li>Content ideas for each social media platform: </li></ul><ul><ul>...
Monitor your social media buzz throughout the year as well as during key newsworthy moments. Social Media & Business: A lo...
Measure and track your e-community on social media platforms for marketing, sponsorship planning and reporting. Social Med...
Flying Pig Marathon Technology Summit <ul><li>Finish Line photo </li></ul><ul><li>Provide content ideas/expert interviews ...
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Social Media & Business Presentation to Rotary of Cincinnati

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Jackie Reau of Game Day Communications and Will Sikes of the Western & Southern Open, presented this case study on Social Media for the Western & Southern Open held in Cincinnati.

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Transcript of "Social Media & Business Presentation to Rotary of Cincinnati"

  1. 1. Social Media & Business Jackie Reau, Game Day Communications Will Sikes, Western & Southern Open
  2. 2. Social Media & Business: A look at the Western & Southern Open <ul><li>About Game Day Communications </li></ul><ul><li>Sports & Entertainment Communications Firm </li></ul><ul><li>Founded in 2002 by former ESPN Anchor Betsy Ross </li></ul><ul><li>Firm capabilities include: </li></ul><ul><ul><li>Strategic communications and social media strategies </li></ul></ul><ul><ul><li>Mobile Media Center </li></ul></ul><ul><ul><li>Media relations </li></ul></ul><ul><ul><li>Crisis management </li></ul></ul><ul><ul><li>Event marketing/staffing </li></ul></ul><ul><ul><li>Sports fan marketing research </li></ul></ul>
  3. 3. <ul><li>About the Western & Southern Open </li></ul><ul><li>August 13-21, 2011 </li></ul><ul><li>Lindner Family Tennis Center, Mason, Ohio </li></ul><ul><li>Combined men’s and women’s event for the first-time in tournament history </li></ul>Social Media & Business: A look at the Western & Southern Open
  4. 4. <ul><li>Today’s Agenda: </li></ul><ul><li>“ The Social Media Revolution” </li></ul><ul><li>Choosing your social media platforms </li></ul><ul><li>Building your e-community </li></ul><ul><li>Creating resourceful content </li></ul><ul><li>Monitor and measure the message </li></ul><ul><li>Available at www.gamedaypr.com </li></ul>Social Media & Business: A look at the Western & Southern Open
  5. 5. “ The Social Media Revolution” http://www.youtube.com/watch?v=lFZ0z5Fm-Ng Social Media & Business: A look at the Western & Southern Open
  6. 6. <ul><li>Social media and your business </li></ul><ul><li>Create a plan to complement your sales/marketing plan </li></ul><ul><li>Educate them how to find your social networks </li></ul><ul><li>Use social media for customer service </li></ul><ul><li>Build your on-line reputation, control your message </li></ul><ul><ul><li>You need to know what they are saying about you </li></ul></ul>Social Media & Business: A look at the Western & Southern Open
  7. 7. Social Media: Through the lens of the Western & Southern Open
  8. 8. Social Media & Business: A look at the Western & Southern Open <ul><li>Western & Southern Open: 2010 Results </li></ul><ul><li>#5 most socially-connected tennis tournament in the world </li></ul><ul><li>Ticket sales up four percent </li></ul><ul><li>Website traffic increased by double digits </li></ul><ul><li>Increased Facebook fans by 62 percent </li></ul><ul><li>Increased Twitter followers by 59 percent </li></ul>
  9. 9. Western & Southern Open Social Media Network CincyTennis.com Facebook Fan Page Twitter: @cincytennis YouTube: CincyProTennis Social Media & Business: A look at the Western & Southern Open
  10. 10. Drive traffic back to your website as the primary source of information and build search engine optimization Social Media & Business: A look at the Western & Southern Open
  11. 11. Via Facebook: Engage “fans” with resourceful content in a personalized manner Social Media & Business: A look at the Western & Southern Open
  12. 12. With Twitter, set expectations for content. Share brief content and engage social media influencers to share your message. Social Media & Business: A look at the Western & Southern Open
  13. 13. Social Media & Business: A look at the Western & Southern Open With YouTube, share behind-the-scenes activity, provide an intimate look at the event with high profile players
  14. 14. <ul><li>Social Media Planning </li></ul><ul><li>Conduct a competitive analysis </li></ul><ul><li>Create an editorial schedule for content creation and sharing (add FAQ and Crisis Plan) </li></ul><ul><li>Recruit/train a social media team to capture content, manage social networks </li></ul><ul><li>Measure the effort (#s of views/fans, website traffic, tone of engagement, promo offers) </li></ul>Social Media & Business: A look at the Western & Southern Open
  15. 15. Social Media & Business: A look at the Western & Southern Open
  16. 16. <ul><li>Social Media Editorial Schedule </li></ul><ul><li>Content ideas for each social media platform: </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><li>Assign staff for each </li></ul><ul><li>Content must be shared in a timely manner (in 15 seconds not 15 minutes) </li></ul>Social Media & Business: A look at the Western & Southern Open
  17. 17. Monitor your social media buzz throughout the year as well as during key newsworthy moments. Social Media & Business: A look at the Western & Southern Open
  18. 18. Measure and track your e-community on social media platforms for marketing, sponsorship planning and reporting. Social Media & Business: A look at the Western & Southern Open
  19. 19. Flying Pig Marathon Technology Summit <ul><li>Finish Line photo </li></ul><ul><li>Provide content ideas/expert interviews </li></ul><ul><li>Provide special promo codes/offers </li></ul><ul><li>Link to the FPM website/social media efforts </li></ul>Questions?
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