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Social Media And The Arts,

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Here is a presentation created for the PR and Marketing pros representing Cincinnati's arts and culture organizations.

Here is a presentation created for the PR and Marketing pros representing Cincinnati's arts and culture organizations.

Published in: Technology

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Transcript

  • 1. Social Media & The Arts Jackie Reau Game Day Communications
  • 2. About Jackie Reau
    • “ Old School PR Girl Goes Digital for Survival”
    • Stints at The Christ Hospital, Cincinnati Art Museum
    • Co-founded Game Day Communications in 2002 with former ESPN Anchor Betsy Ross
    • Word of Mouth Marketing Academy Faculty Member
  • 3. About Game Day Communications
        • Boutique PR firm specializing in sports and cultural entertainment
        • Media relationships (local to national sports media)
        • Influencer relationships (team stakeholders, fan development, tourism, corporate sponsors)
        • Event Marketing/Management team
        • Digital Media/Social Media Evangelists
  • 4. Some of our Clients
  • 5. Why Social Media for your group?
    • Arts organizations are a perfect fit because:
      • Your patrons or “fans” are passionate
      • They are computer savvy
      • They crave access to your leadership/artists
      • It’s inexpensive!
      • You already have the contact information of your “fans”
      • You can fill the void that traditional media is leaving
  • 6. But…
    • You must:
      • Educate your patrons on how to use social media platforms (I’m too old is not an option!)
      • Tell them and invite them via traditional methods
      • Sell your “stars” on the importance so they use it and help you use it!
  • 7. You are already here…yes?
    • Create Your Own Social Media Network
    • Linkedin.com: Make sure your profile is at 100% completion, join affiliate groups of interest, share interesting story links
    • Facebook.com: Keep it professional, create private groups for private information, use it as your information aggregator, set time limits for use
    • Twitter.com: Have a purpose, use it to share professional updates or position yourself/company as an authority, link to your Facebook
    • Youtube.com: Create your own channel, use a flip video camera to capture video of your projects
    • Update all regularly
  • 8. Now & New
    • Ning.com
      • Your own branded “Facebook” group
      • ArtsHouston
        • www.artshouston.ning.com
        • Features information on Houston’s arts community with 1,000+ members or “fans”
  • 9. Now & New
    • Your Radio Network
      • Launch via podcasts
      • Use free recording software, www.audacity.com
      • Add music, commercials
      • Post on i-tunes, your web site and send to patrons
      • Anaheim Ballet, Cincinnati Ballet
  • 10. Now & New
    • Twitter.com
      • Use all Twitter.com platforms
        • Twittermail.com for PDA use
        • Twitpic for photos
        • 12seconds.tv for video
        • Use Twitter to post instant reviews, exclusive discounts for rush tickets, answer questions
        • Monitor the conversation about your brand using Tweetdeck
  • 11. What’s Next
    • Social Media Campaigns
      • Integrate into your traditional media campaigns
      • Offer special discounts exclusively on social media platforms
      • Track your results each quarter or by campaign; report findings to your team
      • Launch a Social Media News Room for special events or major news events
  • 12. What’s Next
    • Video: Short Video
      • Create short videos to engage and update your patrons
      • Link to Youtube, your web site, Facebook, Ning
      • Free software and tools allow for fast uploads
        • Flip video camera
        • 12seconds.tv
        • Qik.com
  • 13. What’s Next
    • Your TV Channel
      • Create your own internet TV Channel
        • Create an editorial schedule and make it regular/interesting!
      • Link to Youtube, your web site, Facebook, Ning
      • Free software and tools allow for fast uploads
        • USTREAM
  • 14. Develop Your Plan
    • Create a Social Media Plan
      • Use same format as your PR, Marketing or Biz Plan
      • Create an editorial schedule for content, photos, video
      • Be flexible and creative
      • Track results (#of fans, followers, discounts used, web site hits)
  • 15. Contact Me
    • Jackie Reau
    • [email_address]
    • www.linkedin.com/jackiereau
    • www.twitter.com/gamedayjreau
    • www.youtube.com/gamedayjreau

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