Social Media & The Arts Jackie Reau Game Day Communications

About Jackie Reau “ Old School PR Girl Goes Digital for Survival” Stints at The Christ Hospital, Cincinnati Art Museum Co-founded Game Day Communications in 2002 with former ESPN Anchor Betsy Ross Word of Mouth Marketing Academy Faculty Member

“ Old School PR Girl Goes Digital for Survival”

Stints at The Christ Hospital, Cincinnati Art Museum

Co-founded Game Day Communications in 2002 with former ESPN Anchor Betsy Ross

Word of Mouth Marketing Academy Faculty Member

About Game Day Communications Boutique PR firm specializing in sports and cultural entertainment Media relationships (local to national sports media) Influencer relationships (team stakeholders, fan development, tourism, corporate sponsors) Event Marketing/Management team Digital Media/Social Media Evangelists

Boutique PR firm specializing in sports and cultural entertainment

Media relationships (local to national sports media)

Influencer relationships (team stakeholders, fan development, tourism, corporate sponsors)

Event Marketing/Management team

Digital Media/Social Media Evangelists

Some of our Clients

Why Social Media for your group? Arts organizations are a perfect fit because: Your patrons or “fans” are passionate They are computer savvy They crave access to your leadership/artists It’s inexpensive! You already have the contact information of your “fans” You can fill the void that traditional media is leaving

Arts organizations are a perfect fit because:

Your patrons or “fans” are passionate

They are computer savvy

They crave access to your leadership/artists

It’s inexpensive!

You already have the contact information of your “fans”

You can fill the void that traditional media is leaving

But… You must: Educate your patrons on how to use social media platforms (I’m too old is not an option!) Tell them and invite them via traditional methods Sell your “stars” on the importance so they use it and help you use it!

You must:

Educate your patrons on how to use social media platforms (I’m too old is not an option!)

Tell them and invite them via traditional methods

Sell your “stars” on the importance so they use it and help you use it!

You are already here…yes? Create Your Own Social Media Network Linkedin.com: Make sure your profile is at 100% completion, join affiliate groups of interest, share interesting story links Facebook.com: Keep it professional, create private groups for private information, use it as your information aggregator, set time limits for use Twitter.com: Have a purpose, use it to share professional updates or position yourself/company as an authority, link to your Facebook Youtube.com: Create your own channel, use a flip video camera to capture video of your projects Update all regularly

Create Your Own Social Media Network

Linkedin.com: Make sure your profile is at 100% completion, join affiliate groups of interest, share interesting story links

Facebook.com: Keep it professional, create private groups for private information, use it as your information aggregator, set time limits for use

Twitter.com: Have a purpose, use it to share professional updates or position yourself/company as an authority, link to your Facebook

Youtube.com: Create your own channel, use a flip video camera to capture video of your projects

Update all regularly

Now & New Ning.com Your own branded “Facebook” group ArtsHouston www.artshouston.ning.com Features information on Houston’s arts community with 1,000+ members or “fans”

Ning.com

Your own branded “Facebook” group

ArtsHouston

www.artshouston.ning.com

Features information on Houston’s arts community with 1,000+ members or “fans”

Now & New Your Radio Network Launch via podcasts Use free recording software, www.audacity.com Add music, commercials Post on i-tunes, your web site and send to patrons Anaheim Ballet, Cincinnati Ballet

Your Radio Network

Launch via podcasts

Use free recording software, www.audacity.com

Add music, commercials

Post on i-tunes, your web site and send to patrons

Anaheim Ballet, Cincinnati Ballet

Now & New Twitter.com Use all Twitter.com platforms Twittermail.com for PDA use Twitpic for photos 12seconds.tv for video Use Twitter to post instant reviews, exclusive discounts for rush tickets, answer questions Monitor the conversation about your brand using Tweetdeck

Twitter.com

Use all Twitter.com platforms

Twittermail.com for PDA use

Twitpic for photos

12seconds.tv for video

Use Twitter to post instant reviews, exclusive discounts for rush tickets, answer questions

Monitor the conversation about your brand using Tweetdeck

What’s Next Social Media Campaigns Integrate into your traditional media campaigns Offer special discounts exclusively on social media platforms Track your results each quarter or by campaign; report findings to your team Launch a Social Media News Room for special events or major news events

Social Media Campaigns

Integrate into your traditional media campaigns

Offer special discounts exclusively on social media platforms

Track your results each quarter or by campaign; report findings to your team

Launch a Social Media News Room for special events or major news events

What’s Next Video: Short Video Create short videos to engage and update your patrons Link to Youtube, your web site, Facebook, Ning Free software and tools allow for fast uploads Flip video camera 12seconds.tv Qik.com

Video: Short Video

Create short videos to engage and update your patrons

Link to Youtube, your web site, Facebook, Ning

Free software and tools allow for fast uploads

Flip video camera

12seconds.tv

Qik.com

What’s Next Your TV Channel Create your own internet TV Channel Create an editorial schedule and make it regular/interesting! Link to Youtube, your web site, Facebook, Ning Free software and tools allow for fast uploads USTREAM

Your TV Channel

Create your own internet TV Channel

Create an editorial schedule and make it regular/interesting!

Link to Youtube, your web site, Facebook, Ning

Free software and tools allow for fast uploads

USTREAM

Develop Your Plan Create a Social Media Plan Use same format as your PR, Marketing or Biz Plan Create an editorial schedule for content, photos, video Be flexible and creative Track results (#of fans, followers, discounts used, web site hits)

Create a Social Media Plan

Use same format as your PR, Marketing or Biz Plan

Create an editorial schedule for content, photos, video

Be flexible and creative

Track results (#of fans, followers, discounts used, web site hits)

Contact Me Jackie Reau [email_address] www.linkedin.com/jackiereau www.twitter.com/gamedayjreau www.youtube.com/gamedayjreau

Jackie Reau

[email_address]

www.linkedin.com/jackiereau

www.twitter.com/gamedayjreau

www.youtube.com/gamedayjreau