Social Media And The Arts,

  • 538 views
Uploaded on

Here is a presentation created for the PR and Marketing pros representing Cincinnati's arts and culture organizations.

Here is a presentation created for the PR and Marketing pros representing Cincinnati's arts and culture organizations.

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
538
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
15
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social Media & The Arts Jackie Reau Game Day Communications
  • 2. About Jackie Reau
    • “ Old School PR Girl Goes Digital for Survival”
    • Stints at The Christ Hospital, Cincinnati Art Museum
    • Co-founded Game Day Communications in 2002 with former ESPN Anchor Betsy Ross
    • Word of Mouth Marketing Academy Faculty Member
  • 3. About Game Day Communications
        • Boutique PR firm specializing in sports and cultural entertainment
        • Media relationships (local to national sports media)
        • Influencer relationships (team stakeholders, fan development, tourism, corporate sponsors)
        • Event Marketing/Management team
        • Digital Media/Social Media Evangelists
  • 4. Some of our Clients
  • 5. Why Social Media for your group?
    • Arts organizations are a perfect fit because:
      • Your patrons or “fans” are passionate
      • They are computer savvy
      • They crave access to your leadership/artists
      • It’s inexpensive!
      • You already have the contact information of your “fans”
      • You can fill the void that traditional media is leaving
  • 6. But…
    • You must:
      • Educate your patrons on how to use social media platforms (I’m too old is not an option!)
      • Tell them and invite them via traditional methods
      • Sell your “stars” on the importance so they use it and help you use it!
  • 7. You are already here…yes?
    • Create Your Own Social Media Network
    • Linkedin.com: Make sure your profile is at 100% completion, join affiliate groups of interest, share interesting story links
    • Facebook.com: Keep it professional, create private groups for private information, use it as your information aggregator, set time limits for use
    • Twitter.com: Have a purpose, use it to share professional updates or position yourself/company as an authority, link to your Facebook
    • Youtube.com: Create your own channel, use a flip video camera to capture video of your projects
    • Update all regularly
  • 8. Now & New
    • Ning.com
      • Your own branded “Facebook” group
      • ArtsHouston
        • www.artshouston.ning.com
        • Features information on Houston’s arts community with 1,000+ members or “fans”
  • 9. Now & New
    • Your Radio Network
      • Launch via podcasts
      • Use free recording software, www.audacity.com
      • Add music, commercials
      • Post on i-tunes, your web site and send to patrons
      • Anaheim Ballet, Cincinnati Ballet
  • 10. Now & New
    • Twitter.com
      • Use all Twitter.com platforms
        • Twittermail.com for PDA use
        • Twitpic for photos
        • 12seconds.tv for video
        • Use Twitter to post instant reviews, exclusive discounts for rush tickets, answer questions
        • Monitor the conversation about your brand using Tweetdeck
  • 11. What’s Next
    • Social Media Campaigns
      • Integrate into your traditional media campaigns
      • Offer special discounts exclusively on social media platforms
      • Track your results each quarter or by campaign; report findings to your team
      • Launch a Social Media News Room for special events or major news events
  • 12. What’s Next
    • Video: Short Video
      • Create short videos to engage and update your patrons
      • Link to Youtube, your web site, Facebook, Ning
      • Free software and tools allow for fast uploads
        • Flip video camera
        • 12seconds.tv
        • Qik.com
  • 13. What’s Next
    • Your TV Channel
      • Create your own internet TV Channel
        • Create an editorial schedule and make it regular/interesting!
      • Link to Youtube, your web site, Facebook, Ning
      • Free software and tools allow for fast uploads
        • USTREAM
  • 14. Develop Your Plan
    • Create a Social Media Plan
      • Use same format as your PR, Marketing or Biz Plan
      • Create an editorial schedule for content, photos, video
      • Be flexible and creative
      • Track results (#of fans, followers, discounts used, web site hits)
  • 15. Contact Me
    • Jackie Reau
    • [email_address]
    • www.linkedin.com/jackiereau
    • www.twitter.com/gamedayjreau
    • www.youtube.com/gamedayjreau