Social Media &  Business Presented by Jackie Reau & Cynthia Gibson
 
What is social media…today? http://www.youtube.com/watch?v=sIFYPQjYhv8
What is social media…today? http://www.youtube.com/watch?v=sIFYPQjYhv8 Presented by Jackie Reau, Game Day Communications
 
Why should you use social media in business <ul><li>Creates ambient awareness of your business, organization and/or events...
You & social media <ul><li>Many HR managers are using social media in the recruitment process to determine qualified appli...
Getting started <ul><li>Purpose/objective </li></ul><ul><ul><li>Marketing/positioning/branding </li></ul></ul><ul><ul><li>...
Planning your strategy <ul><li>Conduct an analysis on your competition to gauge how they are using or if they are using so...
Cincinnati Playhouse in the Park Social Media Audit 4/13/10 Y Y, 2,292 followers Y, 36 videos with 39,501 total views 1,51...
Create and share  your social media network <ul><li>Always link social media to your web site </li></ul><ul><li>Create you...
Tricks for Facebook <ul><li>Create a fan page for general consumer use and a group for specific consumer use </li></ul><ul...
Create, connect and manage  your community <ul><li>Search for industry influencers based on key words in Twitter, Linkedin...
Tricks for Linkedin <ul><li>Make sure your profile is at 100% completion </li></ul><ul><li>Add a personal note to invite p...
Tricks for Youtube <ul><li>Always link social media to your web site </li></ul><ul><li>Create your own content with videos...
Measurement <ul><li>Create a quarterly scorecard to add to your marketing matrix </li></ul><ul><ul><li>Web site traffic </...
Resources for staying fresh <ul><li>Mashable.com </li></ul><ul><li>Socialmediab2b.com (blog) </li></ul><ul><li>Google aler...
 
<ul><li>60 % </li></ul><ul><li>of executives interviewed by Deloitte in 2009 believed that they have a right to know how e...
<ul><li>External Challenges </li></ul><ul><li>Internal Challenges </li></ul>
<ul><li>Social media provides a potential treasure trove of evidence in litigation </li></ul><ul><li>Make sure to check St...
<ul><li>Content that is modified or removed from a profile during the course of litigation = spoliation?   </li></ul>
<ul><li>Woman in Hendersonville, TN arrested for “poking” a woman on Facebook because she broke court order in doing so.  ...
<ul><li>Tough lessons learned by Joshua & Lara </li></ul><ul><ul><li>Involved in drunk driving crashes </li></ul></ul><ul>...
<ul><li>DVD Copy Control Assoc. v. Bunner </li></ul><ul><li>Supreme Ct. of CA held that widespread dissemination of a trad...
<ul><li>Many companies employ third party services to monitor everything posted on the web about their competitors </li></...
<ul><li>Domino’s YouTube scandal </li></ul><ul><li>“ The 15 Biggest PR Disasters of the Decade” </li></ul><ul><ul><li>Busi...
 
<ul><li>37%  of connected employees surf the Web at work.  </li></ul><ul><li>The average worker admits to wasting more tha...
<ul><li>44% of employers use social-networking sites to examine the profiles of job candidates and 39% have looked up the ...
<ul><li>Get consent in application </li></ul><ul><li>Use can vary by job category </li></ul><ul><ul><li>Consistent process...
<ul><li>Simonetti v. Delta Air Lines </li></ul><ul><li>Flight attendant posted suggestive photos of herself wearing her un...
<ul><li>Blakey v. Continental Airlines </li></ul><ul><li>After Blakey sued Continental for harassment, fellow employees al...
<ul><li>Employees owe a duty of loyalty to their employers </li></ul><ul><li>Marsh v. Delta </li></ul><ul><ul><li>Employee...
<ul><li>Austin Police Chief fired a police officer for insubordination after the officer posted a blog entry that his supe...
Social media and business, 4 10
Social media and business, 4 10
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  • CareerBuilder.com Survey: 53% of Employers use Social Networking Sites to screen candidates 29% Facebook 26% LinkedIn 21% MySpace Reasons to reject someone: Provocative or revealing photographs or information (53%) Posted content about drinking or using drugs (44%) Bad-mouthing a previous employer, co-worker or client (35%) Candidate showed poor communication skills (29%) Candidate made discriminatory comments (26%) Candidate lied about their background (24%) Candidate revealed confidential information from previous employer (20%) Candidate sent a message using an emoticon such as a smiley face (14%) Candidate used text language in an email or job application (gr8!) (16%) CareerBuilder.com Survey What kind of postings HELPED candidates get the job? Profile provided good information as to candidate’s personality and fit (50%) Profile supported the candidate’s professional qualifications (39%) The profile showed that the candidate was creative (38%) The candidate showed good communications skills (35%) The profile showed that the candidate was well-rounded (33%) Other people posted good references about the candidate (19%) The profile showed that the candidate has won awards and accolades (15%)
  • Social media and business, 4 10

    1. 1. Social Media & Business Presented by Jackie Reau & Cynthia Gibson
    2. 3. What is social media…today? http://www.youtube.com/watch?v=sIFYPQjYhv8
    3. 4. What is social media…today? http://www.youtube.com/watch?v=sIFYPQjYhv8 Presented by Jackie Reau, Game Day Communications
    4. 6. Why should you use social media in business <ul><li>Creates ambient awareness of your business, organization and/or events </li></ul><ul><li>Go direct to your clients with your key messages </li></ul><ul><li>Use it for competitive intelligence </li></ul><ul><li>Customer service </li></ul><ul><li>Cut budget items as printing, postage, etc. </li></ul>
    5. 7. You & social media <ul><li>Many HR managers are using social media in the recruitment process to determine qualified applicants </li></ul><ul><li>Use social media to position yourself favorably </li></ul><ul><li>Monitor “your” brand with Google </li></ul><ul><ul><li>You can’t delete negative references but social media helps “push” them down to other pages </li></ul></ul><ul><li>Reinvent yourself using social media to draw interest to you and your passion(s) </li></ul>
    6. 8. Getting started <ul><li>Purpose/objective </li></ul><ul><ul><li>Marketing/positioning/branding </li></ul></ul><ul><ul><li>Customer service engagement </li></ul></ul><ul><li>Retrain your brain </li></ul><ul><ul><li>Incorporate social media into your lifestyle </li></ul></ul><ul><li>Develop a strategic yet spontaneous editorial schedule for your social media conversation </li></ul><ul><li>Recruit and train your staff, colleagues to help </li></ul><ul><li>Educate your customers/clients on where to find you and how to use social media with traditional efforts </li></ul>
    7. 9. Planning your strategy <ul><li>Conduct an analysis on your competition to gauge how they are using or if they are using social media </li></ul><ul><li>Conduct an internal audit on who is using social media within your audience to determine your reach </li></ul><ul><li>Create a social media team to help execute your strategies </li></ul>
    8. 10. Cincinnati Playhouse in the Park Social Media Audit 4/13/10 Y Y, 2,292 followers Y, 36 videos with 39,501 total views 1,518 Y Cincinnati Opera N N Y, 9 videos with 311 total views 667 Y Taft Museum Y Y, 2,357 followers Y, 38 videos with 33,905 total views 2,747 Y CAC Y Y, 6,487 followers Y, 4 videos are posted with 15,128 total views 4,611 Y Cincinnati Art Museum Y Y, 912 followers Y, 23 videos posted with 14,484 total views 1,992 Y Cincinnati Ballet Y Y, 381 followers Y, 55 videos are posted with 41,231 total views 1,456 Y Cincinnati Symphony Orchestra N N Y, one video posted with 908 total views 579 Y Ensemble Theatre N Y, 512 followers Y, one video posted with 644 total views 921 Y Cincinnati Shakespeare Y Y, 1,442 followers Y, four videos posted with 352 total views 1,840 Y Playhouse in the Park Linkedin Profile Twitter (Y/N) Youtube channel (Y/N) # of fans Facebook Fan Page Name of Organization
    9. 11. Create and share your social media network <ul><li>Always link social media to your web site </li></ul><ul><li>Create your own content with videos, photos and upload </li></ul><ul><li>Recruit expert bloggers for your site to create your own “beat” writers </li></ul><ul><li>Use social media newsroom sites with social media releases, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content </li></ul>
    10. 12. Tricks for Facebook <ul><li>Create a fan page for general consumer use and a group for specific consumer use </li></ul><ul><li>Add applications </li></ul>Presented by Jackie Reau, Game Day Communications
    11. 13. Create, connect and manage your community <ul><li>Search for industry influencers based on key words in Twitter, Linkedin </li></ul><ul><ul><li>Use personal notes with your invitations </li></ul></ul><ul><li>Use free applications to engage your community </li></ul><ul><ul><li>Tweetdeck for Twitter </li></ul></ul><ul><li>Add yourself/organization to www.wefollow.com to connect with like-minded people </li></ul><ul><li>Tag social media content like you would Google </li></ul>Presented by Jackie Reau, Game Day Communications
    12. 14. Tricks for Linkedin <ul><li>Make sure your profile is at 100% completion </li></ul><ul><li>Add a personal note to invite people into your network </li></ul><ul><li>Complete your corporate profile </li></ul><ul><li>Use groups to share information, grow your network </li></ul><ul><li>Add applications to your page, i.e. slideshare.net </li></ul><ul><li>Maintain the page </li></ul>Presented by Jackie Reau, Game Day Communications
    13. 15. Tricks for Youtube <ul><li>Always link social media to your web site </li></ul><ul><li>Create your own content with videos, photos and upload </li></ul><ul><li>Recruit expert bloggers for your site to create your own “beat” writers </li></ul><ul><li>Use social media newsroom sites, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content </li></ul>Presented by Jackie Reau, Game Day Communications
    14. 16. Measurement <ul><li>Create a quarterly scorecard to add to your marketing matrix </li></ul><ul><ul><li>Web site traffic </li></ul></ul><ul><ul><li>Facebook Fan Page fans, offers, engagements </li></ul></ul><ul><ul><li>Twitter followers, engagements </li></ul></ul><ul><ul><li>Youtube views, comments </li></ul></ul><ul><ul><li>Blog views, comments </li></ul></ul><ul><ul><li>Response to exclusive offers with promo codes </li></ul></ul>
    15. 17. Resources for staying fresh <ul><li>Mashable.com </li></ul><ul><li>Socialmediab2b.com (blog) </li></ul><ul><li>Google alerts with key words of industry interest </li></ul><ul><li>HARO, Help A Reporter Out </li></ul><ul><li>Your local Social Media Breakfast </li></ul><ul><li>WOMMA, Word of Mouth Marketing Association </li></ul>
    16. 19. <ul><li>60 % </li></ul><ul><li>of executives interviewed by Deloitte in 2009 believed that they have a right to know how employees portray themselves and their employers on social networking sites. </li></ul><ul><li>53 % </li></ul><ul><li>of employees say their social networking activities should not be any concern of their employer. </li></ul><ul><li>www.businessweek.com </li></ul>
    17. 20. <ul><li>External Challenges </li></ul><ul><li>Internal Challenges </li></ul>
    18. 21. <ul><li>Social media provides a potential treasure trove of evidence in litigation </li></ul><ul><li>Make sure to check Statement of Rights and Responsibilities when looking for this information </li></ul>
    19. 22. <ul><li>Content that is modified or removed from a profile during the course of litigation = spoliation? </li></ul>
    20. 23. <ul><li>Woman in Hendersonville, TN arrested for “poking” a woman on Facebook because she broke court order in doing so. </li></ul>
    21. 24. <ul><li>Tough lessons learned by Joshua & Lara </li></ul><ul><ul><li>Involved in drunk driving crashes </li></ul></ul><ul><ul><li>Pictures of Joshua at a Halloween party wearing prisoner pinstripes </li></ul></ul><ul><ul><li>Pictures of Lara drinking and comments about partying </li></ul></ul><ul><ul><li>Used against them in sentencing </li></ul></ul>
    22. 25. <ul><li>DVD Copy Control Assoc. v. Bunner </li></ul><ul><li>Supreme Ct. of CA held that widespread dissemination of a trade secret – even if through an inadvertent or illegal leak – could lead to the loss of trade secret protected status </li></ul>
    23. 26. <ul><li>Many companies employ third party services to monitor everything posted on the web about their competitors </li></ul><ul><li>“ These systems can be effective competitive intelligence tools” Steve Duncan, Society of Competitive Intelligence Professionals </li></ul>
    24. 27. <ul><li>Domino’s YouTube scandal </li></ul><ul><li>“ The 15 Biggest PR Disasters of the Decade” </li></ul><ul><ul><li>Business Insider December 17, 2009 </li></ul></ul>
    25. 29. <ul><li>37% of connected employees surf the Web at work. </li></ul><ul><li>The average worker admits to wasting more than 2 hours of an 8 hour work day. </li></ul><ul><li>86% of employees use office email for personal reasons. </li></ul><ul><li>24% of workers admit to shopping online while at work. </li></ul><ul><li>70% of all Internet porn traffic occurs between 9-5 work day. </li></ul><ul><li>64% of employees have received offensive emails at work. </li></ul><ul><ul><li>employee-network-monitoring.com/statistics </li></ul></ul>
    26. 30. <ul><li>44% of employers use social-networking sites to examine the profiles of job candidates and 39% have looked up the profile of a current employee </li></ul><ul><ul><li>Vault.com </li></ul></ul><ul><li>Positive and Negative Inferences </li></ul><ul><ul><li>Provacative/revealing photos or information (53%) </li></ul></ul><ul><ul><li>Providing good information as to candidates’s personality and fit (50%) </li></ul></ul><ul><ul><li>Careerbuilder.com </li></ul></ul>
    27. 31.
    28. 32. <ul><li>Get consent in application </li></ul><ul><li>Use can vary by job category </li></ul><ul><ul><li>Consistent process for searches </li></ul></ul><ul><ul><li>Criteria used (e.g. criminal behavior, discriminatory animus) </li></ul></ul><ul><ul><li>Retain record of pages viewed </li></ul></ul><ul><ul><li>Discuss before revoking offer </li></ul></ul><ul><li>Consider separating recruiting data from hiring process </li></ul><ul><li>Consider prohibiting hiring manager from googling applicants </li></ul><ul><li>Consider using post offer only </li></ul>
    29. 33. <ul><li>Simonetti v. Delta Air Lines </li></ul><ul><li>Flight attendant posted suggestive photos of herself wearing her uniform on her blog </li></ul><ul><li>She was terminated </li></ul><ul><li>Claimed sex discrimination because male employees were not terminated for similar and worse behavior </li></ul>
    30. 34. <ul><li>Blakey v. Continental Airlines </li></ul><ul><li>After Blakey sued Continental for harassment, fellow employees allegedly posted defamatory and harassing comments about her on an independent employee discussion board </li></ul><ul><li>NJ Supreme Court said employer may have duty to monitor the postings </li></ul>
    31. 35. <ul><li>Employees owe a duty of loyalty to their employers </li></ul><ul><li>Marsh v. Delta </li></ul><ul><ul><li>Employee who wrote letter to the editor criticizing Delta was terminated </li></ul></ul><ul><ul><li>Letter was “simply venting and not raising matters of safety or illegality” </li></ul></ul>
    32. 36. <ul><li>Austin Police Chief fired a police officer for insubordination after the officer posted a blog entry that his superiors concluded was meant to undermine the chief’s authority </li></ul><ul><li>Lawsuit was filed – ultimately dismissed </li></ul>
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