Running a social media newsroom presented at Running USA 2011
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Running a social media newsroom presented at Running USA 2011

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Betsy Ross & Jackie Reau from Game Day Communications presented an overview on Running a Social Media Newsroom through the eyes of the Flying Pig Marathon.

Betsy Ross & Jackie Reau from Game Day Communications presented an overview on Running a Social Media Newsroom through the eyes of the Flying Pig Marathon.

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Running a social media newsroom presented at Running USA 2011 Running a social media newsroom presented at Running USA 2011 Presentation Transcript

  • Running a Social Media Newsroom By Jackie Reau & Betsy Ross Game Day Communications
  • Running a Social Media Newsroom
    • About Game Day Communications
    • Sports & Entertainment Communications Firm
    • Founded in 2002 by former ESPN Anchor Betsy Ross
      • First client: Flying Pig Marathon (thank you, Iris!)
    • Firm capabilities include:
      • Strategic communications and social media strategies
      • Mobile Media Center
      • Media relations
      • Crisis management
      • Event marketing/staffing
      • Sports fan marketing research
  • Running a Social Media Newsroom
    • GDC Mobile Media Center
    • On-site traditional media and social media management for sporting events.
    • Sporting event clients include:
      • Flying Pig Marathon
      • Akron Marathon
      • USTA’s Western & Southern Open
      • LPGA’s I Love New York Championship
  • Running a Social Media Newsroom
    • Tweet Live
    • #RunningUSA
    • @betsymross
    • @gamedayjreau
  • Flying Pig Marathon Technology Summit
    • Today’s Agenda:
    • “ The Social Media Revolution”
    • Choosing your social media platforms
    • Building your e-community
    • Creating resourceful content
    • Your social media team
    • Monitor and measure the message
    • What’s next in social media
    • Available at Slideshare.net/gamedayjreau
    Running a Social Media Newsroom
  • “ The Social Media Revolution” http://www.youtube.com/watch?v=lFZ0z5Fm-Ng Running a Social Media Newsroom
    • Social media and your race
    • Educate them how to find your social networks
    • Use social media for customer service
    • Build your on-line reputation, control your message
      • You need to know what they are saying about you
    • Your participants are on-line, feed them info
      • 90+% use the internet to search for races
      • 35+% use social media to learn about races
    Running a Social Media Newsroom
  • Flying Pig Marathon Technology Summit
    • 2011 Flying Pig Marathon
    • April 29-May 1, 2011
    • 13 th running of the Flying Pig Marathon
    • Registration is pacing double digit growth over last year’s record field
    • Runner’s World named the “Pig” one of the best first-time U.S. Marathons in the January 2011 issue
    social media through the eyes of the “Pig”
    • Flying Pig Marathon
    • First Sunday in May 1, 2011
    • 13 th running of the “Pig”
    • Key messages for social media
      • High touch, high tech approach
      • Passion about participant satisfaction
      • Be the health & fitness authority in Cincinnati
    Running a Social Media Newsroom
  • Flying Pig Marathon Social Media Network FlyingPigMarathon.com Facebook Fan Page Twitter: @runflyingpig YouTube: FlyingPigMarathon Cincinnati.com/Runner’s High blog Running a Social Media Newsroom
  • Running a Social Media Newsroom Drive traffic back to your website as the primary source of information and build search engine optimization
  • Running a Social Media Newsroom Flying Pig Marathon: Runner Concierge via Facebook, YouTube: Engage “fans” with resourceful content in a personalized manner
  • Running a Social Media Newsroom http://www.youtube.com/user/flyingpigmarathon#p/u/3/poJd1xGE1IU
  • Running a Social Media Newsroom With Twitter, set expectations for content. Share brief content and engage social media influencers to share your message.
    • Social Media: Planning for Race Week
    • Create an editorial schedule for content creation and sharing (add FAQ and Crisis Plan)
    • Recruit/train a social media team to capture content, manage social networks
    • Allocate space for social media team in the Race Media Center
    • Measure the effort (#s of views/fans, website traffic, tone of engagement, promo offers)
    Running a Social Media Newsroom
    • Social Media Editorial Schedule
    • Content ideas for each social media platform:
      • Facebook
      • Twitter
      • YouTube
    • Assign staff for each
    • Content must be shared in a timely manner (in 15 seconds not 15 minutes)
    Running a Social Media Newsroom
    • Social Media Team
    • Led by Communications Team, recruit tech-savvy key volunteers to help with the efforts
    • Train them on your social media platforms and empower them to think like reporters using the editorial schedule
    Running a Social Media Newsroom
    • Sharing and Engaging
    • From the Media Center, use a social media aggregator to manage all platforms
    • Share information as fast as it can be (confirmed, approved news only)
    • In times of crisis, use social media as a complement to traditional media
    Running a Social Media Newsroom
  • Running a Social Media Newsroom
    • How you can get involved:
    • Corporate Relay for Charities
    • Provide content ideas/expert interviews
    • Provide special promo codes/offers
    • Link to the FPM website/social media efforts
    Monitor the social media buzz on race week and throughout the year during key newsworthy moments.
  • Running a Social Media Newsroom Measure and track your e-community on social media platforms for marketing, sponsorship planning and reporting.
  • Running a Social Media Newsroom What’s next: introducing the Flying Pig Marathon i-phone app and year-round mobile marketing alerts via text/SMS
  • Running a Social Media Newsroom QR Codes with resourceful content: a link to the race course video produced by media partner, WLWT-NBC.
  • Running a Social Media Newsroom The video link on YouTube.
  • Flying Pig Marathon Technology Summit
    • Finish Line photo
    • Provide content ideas/expert interviews
    • Provide special promo codes/offers
    • Link to the FPM website/social media efforts
    Questions?