Running a social media newsroom presented at Running USA 2011

  • 1,732 views
Uploaded on

Betsy Ross & Jackie Reau from Game Day Communications presented an overview on Running a Social Media Newsroom through the eyes of the Flying Pig Marathon.

Betsy Ross & Jackie Reau from Game Day Communications presented an overview on Running a Social Media Newsroom through the eyes of the Flying Pig Marathon.

More in: Sports , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,732
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
28
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Running a Social Media Newsroom By Jackie Reau & Betsy Ross Game Day Communications
  • 2. Running a Social Media Newsroom
    • About Game Day Communications
    • Sports & Entertainment Communications Firm
    • Founded in 2002 by former ESPN Anchor Betsy Ross
      • First client: Flying Pig Marathon (thank you, Iris!)
    • Firm capabilities include:
      • Strategic communications and social media strategies
      • Mobile Media Center
      • Media relations
      • Crisis management
      • Event marketing/staffing
      • Sports fan marketing research
  • 3. Running a Social Media Newsroom
    • GDC Mobile Media Center
    • On-site traditional media and social media management for sporting events.
    • Sporting event clients include:
      • Flying Pig Marathon
      • Akron Marathon
      • USTA’s Western & Southern Open
      • LPGA’s I Love New York Championship
  • 4. Running a Social Media Newsroom
    • Tweet Live
    • #RunningUSA
    • @betsymross
    • @gamedayjreau
  • 5. Flying Pig Marathon Technology Summit
  • 6.
    • Today’s Agenda:
    • “ The Social Media Revolution”
    • Choosing your social media platforms
    • Building your e-community
    • Creating resourceful content
    • Your social media team
    • Monitor and measure the message
    • What’s next in social media
    • Available at Slideshare.net/gamedayjreau
    Running a Social Media Newsroom
  • 7. “ The Social Media Revolution” http://www.youtube.com/watch?v=lFZ0z5Fm-Ng Running a Social Media Newsroom
  • 8.
    • Social media and your race
    • Educate them how to find your social networks
    • Use social media for customer service
    • Build your on-line reputation, control your message
      • You need to know what they are saying about you
    • Your participants are on-line, feed them info
      • 90+% use the internet to search for races
      • 35+% use social media to learn about races
    Running a Social Media Newsroom
  • 9. Flying Pig Marathon Technology Summit
    • 2011 Flying Pig Marathon
    • April 29-May 1, 2011
    • 13 th running of the Flying Pig Marathon
    • Registration is pacing double digit growth over last year’s record field
    • Runner’s World named the “Pig” one of the best first-time U.S. Marathons in the January 2011 issue
    social media through the eyes of the “Pig”
  • 10.
    • Flying Pig Marathon
    • First Sunday in May 1, 2011
    • 13 th running of the “Pig”
    • Key messages for social media
      • High touch, high tech approach
      • Passion about participant satisfaction
      • Be the health & fitness authority in Cincinnati
    Running a Social Media Newsroom
  • 11. Flying Pig Marathon Social Media Network FlyingPigMarathon.com Facebook Fan Page Twitter: @runflyingpig YouTube: FlyingPigMarathon Cincinnati.com/Runner’s High blog Running a Social Media Newsroom
  • 12. Running a Social Media Newsroom Drive traffic back to your website as the primary source of information and build search engine optimization
  • 13. Running a Social Media Newsroom Flying Pig Marathon: Runner Concierge via Facebook, YouTube: Engage “fans” with resourceful content in a personalized manner
  • 14. Running a Social Media Newsroom http://www.youtube.com/user/flyingpigmarathon#p/u/3/poJd1xGE1IU
  • 15. Running a Social Media Newsroom With Twitter, set expectations for content. Share brief content and engage social media influencers to share your message.
  • 16.
    • Social Media: Planning for Race Week
    • Create an editorial schedule for content creation and sharing (add FAQ and Crisis Plan)
    • Recruit/train a social media team to capture content, manage social networks
    • Allocate space for social media team in the Race Media Center
    • Measure the effort (#s of views/fans, website traffic, tone of engagement, promo offers)
    Running a Social Media Newsroom
  • 17.
    • Social Media Editorial Schedule
    • Content ideas for each social media platform:
      • Facebook
      • Twitter
      • YouTube
    • Assign staff for each
    • Content must be shared in a timely manner (in 15 seconds not 15 minutes)
    Running a Social Media Newsroom
  • 18.
    • Social Media Team
    • Led by Communications Team, recruit tech-savvy key volunteers to help with the efforts
    • Train them on your social media platforms and empower them to think like reporters using the editorial schedule
    Running a Social Media Newsroom
  • 19.
    • Sharing and Engaging
    • From the Media Center, use a social media aggregator to manage all platforms
    • Share information as fast as it can be (confirmed, approved news only)
    • In times of crisis, use social media as a complement to traditional media
    Running a Social Media Newsroom
  • 20. Running a Social Media Newsroom
    • How you can get involved:
    • Corporate Relay for Charities
    • Provide content ideas/expert interviews
    • Provide special promo codes/offers
    • Link to the FPM website/social media efforts
    Monitor the social media buzz on race week and throughout the year during key newsworthy moments.
  • 21. Running a Social Media Newsroom Measure and track your e-community on social media platforms for marketing, sponsorship planning and reporting.
  • 22. Running a Social Media Newsroom What’s next: introducing the Flying Pig Marathon i-phone app and year-round mobile marketing alerts via text/SMS
  • 23. Running a Social Media Newsroom QR Codes with resourceful content: a link to the race course video produced by media partner, WLWT-NBC.
  • 24. Running a Social Media Newsroom The video link on YouTube.
  • 25. Flying Pig Marathon Technology Summit
    • Finish Line photo
    • Provide content ideas/expert interviews
    • Provide special promo codes/offers
    • Link to the FPM website/social media efforts
    Questions?