Running a social media newsroom presented at Running USA 2011

Running a Social Media Newsroom By Jackie Reau & Betsy Ross Game Day Communications

Running a Social Media Newsroom
About Game Day Communications
Sports & Entertainment Communications Firm
Founded in 2002 by former ESPN Anchor Betsy Ross
First client: Flying Pig Marathon (thank you, Iris!)
Firm capabilities include:
Strategic communications and social media strategies
Mobile Media Center
Media relations
Crisis management
Event marketing/staffing
Sports fan marketing research

GDC Mobile Media Center
On-site traditional media and social media management for sporting events.
Sporting event clients include:
Flying Pig Marathon
Akron Marathon
USTA’s Western & Southern Open
LPGA’s I Love New York Championship

Tweet Live
#RunningUSA
@betsymross
@gamedayjreau

Flying Pig Marathon Technology Summit

Today’s Agenda:
“ The Social Media Revolution”
Choosing your social media platforms
Building your e-community
Creating resourceful content
Your social media team
Monitor and measure the message
What’s next in social media
Available at Slideshare.net/gamedayjreau

“ The Social Media Revolution” http://www.youtube.com/watch?v=lFZ0z5Fm-Ng Running a Social Media Newsroom

Social media and your race
Educate them how to find your social networks
Use social media for customer service
Build your on-line reputation, control your message
You need to know what they are saying about you
Your participants are on-line, feed them info
90+% use the internet to search for races
35+% use social media to learn about races

2011 Flying Pig Marathon
April 29-May 1, 2011
13 th running of the Flying Pig Marathon
Registration is pacing double digit growth over last year’s record field
Runner’s World named the “Pig” one of the best first-time U.S. Marathons in the January 2011 issue
social media through the eyes of the “Pig”

Flying Pig Marathon
First Sunday in May 1, 2011
13 th running of the “Pig”
Key messages for social media
High touch, high tech approach
Passion about participant satisfaction
Be the health & fitness authority in Cincinnati

Flying Pig Marathon Social Media Network FlyingPigMarathon.com Facebook Fan Page Twitter: @runflyingpig YouTube: FlyingPigMarathon Cincinnati.com/Runner’s High blog Running a Social Media Newsroom

Running a Social Media Newsroom Drive traffic back to your website as the primary source of information and build search engine optimization

Running a Social Media Newsroom Flying Pig Marathon: Runner Concierge via Facebook, YouTube: Engage “fans” with resourceful content in a personalized manner

Running a Social Media Newsroom http://www.youtube.com/user/flyingpigmarathon#p/u/3/poJd1xGE1IU

Running a Social Media Newsroom With Twitter, set expectations for content. Share brief content and engage social media influencers to share your message.

Social Media: Planning for Race Week
Create an editorial schedule for content creation and sharing (add FAQ and Crisis Plan)
Recruit/train a social media team to capture content, manage social networks
Allocate space for social media team in the Race Media Center
Measure the effort (#s of views/fans, website traffic, tone of engagement, promo offers)

Social Media Editorial Schedule
Content ideas for each social media platform:
Facebook
Twitter
YouTube
Assign staff for each
Content must be shared in a timely manner (in 15 seconds not 15 minutes)

Social Media Team
Led by Communications Team, recruit tech-savvy key volunteers to help with the efforts
Train them on your social media platforms and empower them to think like reporters using the editorial schedule

Sharing and Engaging
From the Media Center, use a social media aggregator to manage all platforms
Share information as fast as it can be (confirmed, approved news only)
In times of crisis, use social media as a complement to traditional media

How you can get involved:
Corporate Relay for Charities
Provide content ideas/expert interviews
Provide special promo codes/offers
Link to the FPM website/social media efforts
Monitor the social media buzz on race week and throughout the year during key newsworthy moments.

Running a Social Media Newsroom Measure and track your e-community on social media platforms for marketing, sponsorship planning and reporting.

Running a Social Media Newsroom What’s next: introducing the Flying Pig Marathon i-phone app and year-round mobile marketing alerts via text/SMS

Running a Social Media Newsroom QR Codes with resourceful content: a link to the race course video produced by media partner, WLWT-NBC.

Running a Social Media Newsroom The video link on YouTube.

Finish Line photo
Provide content ideas/expert interviews
Provide special promo codes/offers
Link to the FPM website/social media efforts
Questions?

Running a social media newsroom presented at Running USA 2011

by Game Day Communications on Feb 15, 2011

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Running a social media newsroom presented at Running USA 2011 — Presentation Transcript