• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Running a social media newsroom presented at Running USA 2011
 

Running a social media newsroom presented at Running USA 2011

on

  • 1,922 views

Betsy Ross & Jackie Reau from Game Day Communications presented an overview on Running a Social Media Newsroom through the eyes of the Flying Pig Marathon.

Betsy Ross & Jackie Reau from Game Day Communications presented an overview on Running a Social Media Newsroom through the eyes of the Flying Pig Marathon.

Statistics

Views

Total Views
1,922
Views on SlideShare
1,922
Embed Views
0

Actions

Likes
0
Downloads
26
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Running a social media newsroom presented at Running USA 2011 Running a social media newsroom presented at Running USA 2011 Presentation Transcript

    • Running a Social Media Newsroom By Jackie Reau & Betsy Ross Game Day Communications
    • Running a Social Media Newsroom
      • About Game Day Communications
      • Sports & Entertainment Communications Firm
      • Founded in 2002 by former ESPN Anchor Betsy Ross
        • First client: Flying Pig Marathon (thank you, Iris!)
      • Firm capabilities include:
        • Strategic communications and social media strategies
        • Mobile Media Center
        • Media relations
        • Crisis management
        • Event marketing/staffing
        • Sports fan marketing research
    • Running a Social Media Newsroom
      • GDC Mobile Media Center
      • On-site traditional media and social media management for sporting events.
      • Sporting event clients include:
        • Flying Pig Marathon
        • Akron Marathon
        • USTA’s Western & Southern Open
        • LPGA’s I Love New York Championship
    • Running a Social Media Newsroom
      • Tweet Live
      • #RunningUSA
      • @betsymross
      • @gamedayjreau
    • Flying Pig Marathon Technology Summit
      • Today’s Agenda:
      • “ The Social Media Revolution”
      • Choosing your social media platforms
      • Building your e-community
      • Creating resourceful content
      • Your social media team
      • Monitor and measure the message
      • What’s next in social media
      • Available at Slideshare.net/gamedayjreau
      Running a Social Media Newsroom
    • “ The Social Media Revolution” http://www.youtube.com/watch?v=lFZ0z5Fm-Ng Running a Social Media Newsroom
      • Social media and your race
      • Educate them how to find your social networks
      • Use social media for customer service
      • Build your on-line reputation, control your message
        • You need to know what they are saying about you
      • Your participants are on-line, feed them info
        • 90+% use the internet to search for races
        • 35+% use social media to learn about races
      Running a Social Media Newsroom
    • Flying Pig Marathon Technology Summit
      • 2011 Flying Pig Marathon
      • April 29-May 1, 2011
      • 13 th running of the Flying Pig Marathon
      • Registration is pacing double digit growth over last year’s record field
      • Runner’s World named the “Pig” one of the best first-time U.S. Marathons in the January 2011 issue
      social media through the eyes of the “Pig”
      • Flying Pig Marathon
      • First Sunday in May 1, 2011
      • 13 th running of the “Pig”
      • Key messages for social media
        • High touch, high tech approach
        • Passion about participant satisfaction
        • Be the health & fitness authority in Cincinnati
      Running a Social Media Newsroom
    • Flying Pig Marathon Social Media Network FlyingPigMarathon.com Facebook Fan Page Twitter: @runflyingpig YouTube: FlyingPigMarathon Cincinnati.com/Runner’s High blog Running a Social Media Newsroom
    • Running a Social Media Newsroom Drive traffic back to your website as the primary source of information and build search engine optimization
    • Running a Social Media Newsroom Flying Pig Marathon: Runner Concierge via Facebook, YouTube: Engage “fans” with resourceful content in a personalized manner
    • Running a Social Media Newsroom http://www.youtube.com/user/flyingpigmarathon#p/u/3/poJd1xGE1IU
    • Running a Social Media Newsroom With Twitter, set expectations for content. Share brief content and engage social media influencers to share your message.
      • Social Media: Planning for Race Week
      • Create an editorial schedule for content creation and sharing (add FAQ and Crisis Plan)
      • Recruit/train a social media team to capture content, manage social networks
      • Allocate space for social media team in the Race Media Center
      • Measure the effort (#s of views/fans, website traffic, tone of engagement, promo offers)
      Running a Social Media Newsroom
      • Social Media Editorial Schedule
      • Content ideas for each social media platform:
        • Facebook
        • Twitter
        • YouTube
      • Assign staff for each
      • Content must be shared in a timely manner (in 15 seconds not 15 minutes)
      Running a Social Media Newsroom
      • Social Media Team
      • Led by Communications Team, recruit tech-savvy key volunteers to help with the efforts
      • Train them on your social media platforms and empower them to think like reporters using the editorial schedule
      Running a Social Media Newsroom
      • Sharing and Engaging
      • From the Media Center, use a social media aggregator to manage all platforms
      • Share information as fast as it can be (confirmed, approved news only)
      • In times of crisis, use social media as a complement to traditional media
      Running a Social Media Newsroom
    • Running a Social Media Newsroom
      • How you can get involved:
      • Corporate Relay for Charities
      • Provide content ideas/expert interviews
      • Provide special promo codes/offers
      • Link to the FPM website/social media efforts
      Monitor the social media buzz on race week and throughout the year during key newsworthy moments.
    • Running a Social Media Newsroom Measure and track your e-community on social media platforms for marketing, sponsorship planning and reporting.
    • Running a Social Media Newsroom What’s next: introducing the Flying Pig Marathon i-phone app and year-round mobile marketing alerts via text/SMS
    • Running a Social Media Newsroom QR Codes with resourceful content: a link to the race course video produced by media partner, WLWT-NBC.
    • Running a Social Media Newsroom The video link on YouTube.
    • Flying Pig Marathon Technology Summit
      • Finish Line photo
      • Provide content ideas/expert interviews
      • Provide special promo codes/offers
      • Link to the FPM website/social media efforts
      Questions?