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Running a Social Media Newsroom By Jackie Reau & Betsy Ross Game Day Communications
Running a Social Media Newsroom <ul><li>About Game Day Communications </li></ul><ul><li>Sports & Entertainment Communicati...
Running a Social Media Newsroom <ul><li>GDC Mobile Media Center </li></ul><ul><li>On-site traditional media and social med...
Running a Social Media Newsroom <ul><li>Tweet Live </li></ul><ul><li>#RunningUSA </li></ul><ul><li>@betsymross </li></ul><...
Flying Pig Marathon Technology Summit
<ul><li>Today’s Agenda: </li></ul><ul><li>“ The Social Media Revolution” </li></ul><ul><li>Choosing your social media plat...
“ The Social Media Revolution” http://www.youtube.com/watch?v=lFZ0z5Fm-Ng Running a Social Media Newsroom
<ul><li>Social media and your race </li></ul><ul><li>Educate them how to find your social networks </li></ul><ul><li>Use s...
Flying Pig Marathon Technology Summit <ul><li>2011 Flying Pig Marathon </li></ul><ul><li>April 29-May 1, 2011 </li></ul><u...
<ul><li>Flying Pig Marathon </li></ul><ul><li>First Sunday in May 1, 2011 </li></ul><ul><li>13 th  running of the “Pig” </...
Flying Pig Marathon Social Media Network FlyingPigMarathon.com Facebook Fan Page Twitter: @runflyingpig YouTube: FlyingPig...
Running a Social Media Newsroom Drive traffic back to your website as the primary source of information and build search e...
Running a Social Media Newsroom Flying Pig Marathon: Runner Concierge via Facebook, YouTube: Engage “fans” with resourcefu...
Running a Social Media Newsroom http://www.youtube.com/user/flyingpigmarathon#p/u/3/poJd1xGE1IU
Running a Social Media Newsroom With Twitter, set expectations for content. Share brief content and engage social media in...
<ul><li>Social Media: Planning for Race Week </li></ul><ul><li>Create an editorial schedule for content creation and shari...
<ul><li>Social Media Editorial Schedule </li></ul><ul><li>Content ideas for each social media platform: </li></ul><ul><ul>...
<ul><li>Social Media Team </li></ul><ul><li>Led by Communications Team, recruit tech-savvy key volunteers to help with the...
<ul><li>Sharing and Engaging </li></ul><ul><li>From the Media Center, use a social media aggregator to manage all platform...
Running a Social Media Newsroom <ul><li>How you can get involved: </li></ul><ul><li>Corporate Relay for Charities </li></u...
Running a Social Media Newsroom Measure and track your e-community on social media platforms for marketing, sponsorship pl...
Running a Social Media Newsroom What’s next: introducing the Flying Pig Marathon i-phone app and year-round mobile marketi...
Running a Social Media Newsroom QR Codes with resourceful content: a link to the race course video produced by media partn...
Running a Social Media Newsroom The video link on YouTube.
Flying Pig Marathon Technology Summit <ul><li>Finish Line photo </li></ul><ul><li>Provide content ideas/expert interviews ...
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Running a social media newsroom presented at Running USA 2011

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Betsy Ross & Jackie Reau from Game Day Communications presented an overview on Running a Social Media Newsroom through the eyes of the Flying Pig Marathon.

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Transcript of "Running a social media newsroom presented at Running USA 2011"

  1. 1. Running a Social Media Newsroom By Jackie Reau & Betsy Ross Game Day Communications
  2. 2. Running a Social Media Newsroom <ul><li>About Game Day Communications </li></ul><ul><li>Sports & Entertainment Communications Firm </li></ul><ul><li>Founded in 2002 by former ESPN Anchor Betsy Ross </li></ul><ul><ul><li>First client: Flying Pig Marathon (thank you, Iris!) </li></ul></ul><ul><li>Firm capabilities include: </li></ul><ul><ul><li>Strategic communications and social media strategies </li></ul></ul><ul><ul><li>Mobile Media Center </li></ul></ul><ul><ul><li>Media relations </li></ul></ul><ul><ul><li>Crisis management </li></ul></ul><ul><ul><li>Event marketing/staffing </li></ul></ul><ul><ul><li>Sports fan marketing research </li></ul></ul>
  3. 3. Running a Social Media Newsroom <ul><li>GDC Mobile Media Center </li></ul><ul><li>On-site traditional media and social media management for sporting events. </li></ul><ul><li>Sporting event clients include: </li></ul><ul><ul><li>Flying Pig Marathon </li></ul></ul><ul><ul><li>Akron Marathon </li></ul></ul><ul><ul><li>USTA’s Western & Southern Open </li></ul></ul><ul><ul><li>LPGA’s I Love New York Championship </li></ul></ul>
  4. 4. Running a Social Media Newsroom <ul><li>Tweet Live </li></ul><ul><li>#RunningUSA </li></ul><ul><li>@betsymross </li></ul><ul><li>@gamedayjreau </li></ul>
  5. 5. Flying Pig Marathon Technology Summit
  6. 6. <ul><li>Today’s Agenda: </li></ul><ul><li>“ The Social Media Revolution” </li></ul><ul><li>Choosing your social media platforms </li></ul><ul><li>Building your e-community </li></ul><ul><li>Creating resourceful content </li></ul><ul><li>Your social media team </li></ul><ul><li>Monitor and measure the message </li></ul><ul><li>What’s next in social media </li></ul><ul><li>Available at Slideshare.net/gamedayjreau </li></ul>Running a Social Media Newsroom
  7. 7. “ The Social Media Revolution” http://www.youtube.com/watch?v=lFZ0z5Fm-Ng Running a Social Media Newsroom
  8. 8. <ul><li>Social media and your race </li></ul><ul><li>Educate them how to find your social networks </li></ul><ul><li>Use social media for customer service </li></ul><ul><li>Build your on-line reputation, control your message </li></ul><ul><ul><li>You need to know what they are saying about you </li></ul></ul><ul><li>Your participants are on-line, feed them info </li></ul><ul><ul><li>90+% use the internet to search for races </li></ul></ul><ul><ul><li>35+% use social media to learn about races </li></ul></ul>Running a Social Media Newsroom
  9. 9. Flying Pig Marathon Technology Summit <ul><li>2011 Flying Pig Marathon </li></ul><ul><li>April 29-May 1, 2011 </li></ul><ul><li>13 th running of the Flying Pig Marathon </li></ul><ul><li>Registration is pacing double digit growth over last year’s record field </li></ul><ul><li>Runner’s World named the “Pig” one of the best first-time U.S. Marathons in the January 2011 issue </li></ul>social media through the eyes of the “Pig”
  10. 10. <ul><li>Flying Pig Marathon </li></ul><ul><li>First Sunday in May 1, 2011 </li></ul><ul><li>13 th running of the “Pig” </li></ul><ul><li>Key messages for social media </li></ul><ul><ul><li>High touch, high tech approach </li></ul></ul><ul><ul><li>Passion about participant satisfaction </li></ul></ul><ul><ul><li>Be the health & fitness authority in Cincinnati </li></ul></ul>Running a Social Media Newsroom
  11. 11. Flying Pig Marathon Social Media Network FlyingPigMarathon.com Facebook Fan Page Twitter: @runflyingpig YouTube: FlyingPigMarathon Cincinnati.com/Runner’s High blog Running a Social Media Newsroom
  12. 12. Running a Social Media Newsroom Drive traffic back to your website as the primary source of information and build search engine optimization
  13. 13. Running a Social Media Newsroom Flying Pig Marathon: Runner Concierge via Facebook, YouTube: Engage “fans” with resourceful content in a personalized manner
  14. 14. Running a Social Media Newsroom http://www.youtube.com/user/flyingpigmarathon#p/u/3/poJd1xGE1IU
  15. 15. Running a Social Media Newsroom With Twitter, set expectations for content. Share brief content and engage social media influencers to share your message.
  16. 16. <ul><li>Social Media: Planning for Race Week </li></ul><ul><li>Create an editorial schedule for content creation and sharing (add FAQ and Crisis Plan) </li></ul><ul><li>Recruit/train a social media team to capture content, manage social networks </li></ul><ul><li>Allocate space for social media team in the Race Media Center </li></ul><ul><li>Measure the effort (#s of views/fans, website traffic, tone of engagement, promo offers) </li></ul>Running a Social Media Newsroom
  17. 17. <ul><li>Social Media Editorial Schedule </li></ul><ul><li>Content ideas for each social media platform: </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><li>Assign staff for each </li></ul><ul><li>Content must be shared in a timely manner (in 15 seconds not 15 minutes) </li></ul>Running a Social Media Newsroom
  18. 18. <ul><li>Social Media Team </li></ul><ul><li>Led by Communications Team, recruit tech-savvy key volunteers to help with the efforts </li></ul><ul><li>Train them on your social media platforms and empower them to think like reporters using the editorial schedule </li></ul>Running a Social Media Newsroom
  19. 19. <ul><li>Sharing and Engaging </li></ul><ul><li>From the Media Center, use a social media aggregator to manage all platforms </li></ul><ul><li>Share information as fast as it can be (confirmed, approved news only) </li></ul><ul><li>In times of crisis, use social media as a complement to traditional media </li></ul>Running a Social Media Newsroom
  20. 20. Running a Social Media Newsroom <ul><li>How you can get involved: </li></ul><ul><li>Corporate Relay for Charities </li></ul><ul><li>Provide content ideas/expert interviews </li></ul><ul><li>Provide special promo codes/offers </li></ul><ul><li>Link to the FPM website/social media efforts </li></ul>Monitor the social media buzz on race week and throughout the year during key newsworthy moments.
  21. 21. Running a Social Media Newsroom Measure and track your e-community on social media platforms for marketing, sponsorship planning and reporting.
  22. 22. Running a Social Media Newsroom What’s next: introducing the Flying Pig Marathon i-phone app and year-round mobile marketing alerts via text/SMS
  23. 23. Running a Social Media Newsroom QR Codes with resourceful content: a link to the race course video produced by media partner, WLWT-NBC.
  24. 24. Running a Social Media Newsroom The video link on YouTube.
  25. 25. Flying Pig Marathon Technology Summit <ul><li>Finish Line photo </li></ul><ul><li>Provide content ideas/expert interviews </li></ul><ul><li>Provide special promo codes/offers </li></ul><ul><li>Link to the FPM website/social media efforts </li></ul>Questions?
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