Running a Social Media Newsroom

1,117 views

Published on

Here is a presentation called Running a Social Media Newsroom I prepared for the Northern Kentucky Chamber. Let me know if you have any additional thoughts.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,117
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
22
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Running a Social Media Newsroom

  1. 1. Running a Social Media Newsroom Presented by Jackie Reau Twitter: @gamedayjreau
  2. 3. What is social media…today? http://www.youtube.com/watch?v=sIFYPQjYhv8 Presented by Jackie Reau, Game Day Communications
  3. 5. More Social Media Mind-Blowing Stats <ul><li>Facebook claims that 50% of active users log into the site each day. This would mean at least 175m users every 24 hours . </li></ul><ul><li>Twitter  now has   75m user accounts , but only around 15m are active users on a regular basis. It’s still a fair increase from the estimated 6-10m global users from a few months ago. </li></ul><ul><li>LinkedIn has over 50m members worldwide. This means an increase of around 1m members month-on-month since July/August last year. </li></ul>
  4. 6. Social Media & You <ul><li>Define your purpose on social media. What expertise will you share and how will you engage your audience. </li></ul><ul><li>Decide which social media platform(s), you will use and use them well. </li></ul><ul><li>Craft a plan that complements your marketing, business or PR plan. </li></ul><ul><li>Engage fans. Monitor message. Measure activity. </li></ul>
  5. 7. SMN: Why? <ul><li>To launch a social media newsroom, it’s important to leverage a milestone event or happening, i.e. annual event, shareholder’s meeting, etc. </li></ul><ul><li>Use your social media platforms for breaking news during an event rather than constant updates on the website. </li></ul><ul><li>Social media newsrooms should always be linked back to your website with a landing page for web traffic and as a resource. </li></ul>
  6. 9. SMN: How? <ul><li>Set up your social media platforms well in advance of the social media newsroom. </li></ul><ul><li>Strategically engage fans through search or traditional marketing methods. </li></ul><ul><li>Create an editorial schedule with staffing assignments. Divide it by platform: Facebook, Twitter, etc. </li></ul>
  7. 10. Getting started <ul><li>Purpose/objective </li></ul><ul><ul><li>Marketing/positioning/branding </li></ul></ul><ul><ul><li>Customer service engagement </li></ul></ul><ul><li>Retrain your brain </li></ul><ul><ul><li>Incorporate social media into your lifestyle </li></ul></ul><ul><li>Develop a strategic yet spontaneous editorial schedule for your social media conversation </li></ul><ul><li>Recruit and train your staff, colleagues to help </li></ul><ul><li>Educate your customers/clients on where to find you and how to use social media with traditional efforts </li></ul>Presented by Jackie Reau, Game Day Communications
  8. 11. SMN: Who? <ul><li>Current “fans:” customers, employees, board members. </li></ul><ul><li>Influencers: media, industry leaders, business associations (Chambers, etc.). </li></ul><ul><li>New “fans:” search keywords to find like-minded or interested new fans, i.e. the Flying Pig Marathon will follow those in Ohio who call themselves runners. </li></ul>
  9. 12. SMN: Engage. <ul><li>They are nosy! They want to know information first! </li></ul><ul><li>They want exclusive opportunities and access to you and your brand. </li></ul><ul><li>Use the platforms for customer service interaction. </li></ul><ul><li>They don’t want you to be a one-way, marketing machine. </li></ul><ul><li>Be transparent, genuine and real. </li></ul><ul><li>Ask them for their thoughts, insight. </li></ul>
  10. 13. Tips for Facebook <ul><li>Create a fan page not a profile for a company or organization. </li></ul><ul><li>Enter information in as you would Google your company or organization: search friendly. </li></ul><ul><li>Share photos, videos, industry/interesting media or blog links often. </li></ul><ul><li>Upload photos from live events from smart phone. </li></ul><ul><li>Consult your editorial schedule. </li></ul>
  11. 14. Tricks for Facebook <ul><li>Create a fan page for general consumer use and a group for specific consumer use </li></ul><ul><li>Add applications </li></ul>Presented by Jackie Reau, Game Day Communications
  12. 15. Tips for Twitter <ul><li>Keep a balance of not more than 250 followers/following </li></ul><ul><ul><li>Following: 600 </li></ul></ul><ul><ul><li>Followers: 517 </li></ul></ul><ul><li>Add yourself with keywords to wefollow.com. </li></ul><ul><li>Use Twitter friendly symbols for search: </li></ul><ul><ul><li>At a #socialmedia program with @gamedayjreau @nkychamber #learningstuff </li></ul></ul><ul><li>Send messages, Twitpics via smart phone. </li></ul><ul><li>Monitor key words associated with your brand and competitors using Tweetdeck. </li></ul><ul><li>Consult your editorial schedule. </li></ul>
  13. 16. Create, connect and manage your community <ul><li>Search for industry influencers based on key words in Twitter, Linkedin </li></ul><ul><ul><li>Use personal notes with your invitations </li></ul></ul><ul><li>Use free applications to engage your community </li></ul><ul><ul><li>Tweetdeck for Twitter </li></ul></ul><ul><li>Add yourself/organization to www.wefollow.com to connect with like-minded people </li></ul><ul><li>Tag social media content like you would Google </li></ul>Presented by Jackie Reau, Game Day Communications
  14. 17. Create, connect and manage your community <ul><li>Search for industry influencers based on key words in Twitter, Linkedin </li></ul><ul><ul><li>Use personal notes with your invitations </li></ul></ul><ul><li>Use free applications to engage your community </li></ul><ul><li>Add yourself/organization to www.wefollow.com to connect with like-minded people </li></ul><ul><li>Tag social media content like you would Google </li></ul>Presented by Jackie Reau, Game Day Communications
  15. 18. Tips for Youtube <ul><li>Buy a flip camera for $149 and keep it in your bag. </li></ul><ul><li>Get out there and get/post video to Youtube. </li></ul><ul><li>Properly edit/tag all videos with keywords. </li></ul><ul><li>Share video links on Facebook and Twitter. </li></ul><ul><li>DVR your scheduled news hits, Flip them and post on Youtube. </li></ul><ul><li>Consult your editorial schedule. </li></ul>
  16. 19. Tricks for Youtube <ul><li>Always link social media to your web site </li></ul><ul><li>Create your own content with videos, photos and upload </li></ul><ul><li>Recruit expert bloggers for your site to create your own “beat” writers </li></ul><ul><li>Use social media newsroom sites, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content </li></ul>Presented by Jackie Reau, Game Day Communications
  17. 20. Tips for a social media release <ul><li>Social media release provides a platform for a traditional media release to incorporate social media elements: links, photos, embedded video, Twitter messages. </li></ul><ul><li>Use PitchEngine.com, as a free source. </li></ul><ul><li>Share your social media release link on Facebook, targeted groups on Linkedin and Twitter. </li></ul><ul><li>Consult your editorial schedule. </li></ul>
  18. 21. Create and share your social media network <ul><li>Always link social media to your web site </li></ul><ul><li>Create your own content with videos, photos and upload </li></ul><ul><li>Recruit expert bloggers for your site to create your own “beat” writers </li></ul><ul><li>Use social media newsroom sites, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content </li></ul>Presented by Jackie Reau, Game Day Communications
  19. 22. Tips for a FourSquare <ul><li>Register to use it and learn how it works. </li></ul><ul><li>Check-in as you feel safe. </li></ul><ul><li>Add tips for your business. </li></ul><ul><li>Offer perks for those you check in as well as your Mayor. </li></ul><ul><li>Create promotions for customers to unlock badges at your establishment. </li></ul>
  20. 23. Social Media Sites & Business <ul><li>Create and name your own channel </li></ul><ul><li>Purchase a $100 mini video camera for the office </li></ul><ul><li>Upload videos regularly, per your schedule </li></ul><ul><ul><li>Testimonials </li></ul></ul><ul><ul><li>New projects, new staff, new menu items, etc. </li></ul></ul><ul><li>Tag and name videos properly </li></ul><ul><li>Share your videos via Facebook, Twitter </li></ul>
  21. 24. Measurement <ul><li>Create a quarterly or as needed scorecard to add to your marketing matrix </li></ul><ul><ul><li>Web site traffic </li></ul></ul><ul><ul><li>Facebook Fan Page fans, offers, engagements </li></ul></ul><ul><ul><li>Twitter followers, engagements </li></ul></ul><ul><ul><li>Youtube views, comments </li></ul></ul><ul><ul><li>Blog views, comments </li></ul></ul><ul><ul><li>Response to exclusive offers with promo codes </li></ul></ul>
  22. 25. Cincinnati Playhouse in the Park Social Media Audit 4/13/10 Y Y, 2,292 followers Y, 36 videos with 39,501 total views 1,518 Y Cincinnati Opera N N Y, 9 videos with 311 total views 667 Y Taft Museum Y Y, 2,357 followers Y, 38 videos with 33,905 total views 2,747 Y CAC Y Y, 6,487 followers Y, 4 videos are posted with 15,128 total views 4,611 Y Cincinnati Art Museum Y Y, 912 followers Y, 23 videos posted with 14,484 total views 1,992 Y Cincinnati Ballet Y Y, 381 followers Y, 55 videos are posted with 41,231 total views 1,456 Y Cincinnati Symphony Orchestra N N Y, one video posted with 908 total views 579 Y Ensemble Theatre N Y, 512 followers Y, one video posted with 644 total views 921 Y Cincinnati Shakespeare Y Y, 1,442 followers Y, four videos posted with 352 total views 1,840 Y Playhouse in the Park Linkedin Profile Twitter (Y/N) Youtube channel (Y/N) # of fans Facebook Fan Page Name of Organization
  23. 26. Resources for staying fresh <ul><li>Mashable.com </li></ul><ul><li>Socialmediab2b.com (blog) </li></ul><ul><li>Google alerts with key words of industry interest </li></ul><ul><li>HARO, Help A Reporter Out </li></ul><ul><li>Your local Social Media Breakfast </li></ul><ul><li>WOMMA, Word of Mouth Marketing Association </li></ul>

×