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  • Using a free tool like HootSuite, you can monitor social media conversation around brand names and/or topics.
  • Use an aggregator such as Flipboard to read news from various industries, share content based on your community’s interests.
  • A team approach fosters content with fresh voices and content from various areas of the business.


  • 1. Boost Your Personal and Professional Influence with Social Media By Jackie Reau, Game Day Communications
  • 2. Personal Branding: You’re Always On with Social Media
  • 3. Social Media Revolution
  • 4. Adding Social Media to Your Marketing and Business Mix
  • 5. Cross Functional Social Media Plan with Editorial Calendar
  • 6. Monitor Social Media Conversations in Your Industry andYour Competition
  • 7. Monitor & Measure Social Engagements
  • 8. Facebook: Show your true brand character
  • 9. Twitter: Short bursts of news for thought leadership positioning
  • 10. YouTube: Quick :90 video snippets
  • 11. Pinterest: Lifestyle, aspiration, shopping list on steroids
  • 12. Instagram: Visual photo sharing for aspirational purchasing
  • 13. Social Media Challenge or Opportunity?
  • 14. How the Next Generation Consumes Media
  • 15. Own Your Google Search with Social Media
  • 16. With Social Media, you are always “on:” educate your staff
  • 17. Social Media Etiquette: Boss, Priest, Mother
  • 18. The Equivalent of Not Friending Your Boss on Facebook
  • 19. Create a Company Social Media Team
  • 20. Social Media Considerations for 2013
  • 21. Social Media as a Customer Service Channel
  • 22. Social CRM to Better Understand Customer SegmentationThe State of Social Media Marketing, September 2012
  • 23. What’s Next for Social in 2013: Social CRM
  • 24. Augmented Reality and Productshttp://www.youtube.com/watch?v=PGu0N3eL2D0&feature=player_embedded
  • 25. Super Interactive Catalogshttp://www.youtube.com/watch?feature=player_embedded&v=QQ8HNXtl7jQ#!
  • 26. Gamification of Content as It Relates to Purchases http://store.nike.com/us/en_us/?l=shop,fuelband&cp=USNS_KW_0611081620
  • 27. Questions? Jackie ReauGame Day Communications jreau@gamedaypr.com Twitter: @gamedayjreau Linkedin: @jackiereau Facebook: @jackiereau 700 West Pete Rose Way Cincinnati, Ohio 45203 (513) 929-4263