Media Relations in Sport Lecture: 2.7.12 University of Cincinnati By Jackie Reau
Ohio Newspaper Association Survey & Discussion
<ul><li>Press Release Overview </li></ul><ul><li>Team logo/letterhead </li></ul><ul><li>Contact name and information </li>...
<ul><li>Smart phone application discussion </li></ul><ul><li>App Title: High School Sports in Cincinnati </li></ul><ul><li...
<ul><li>Smart phone application discussion </li></ul><ul><li>High School Sports in Cincinnati </li></ul><ul><li>Target Aud...
<ul><li>Smart phone application discussion </li></ul><ul><li>High School Sports in Cincinnati </li></ul><ul><li>Target Aud...
<ul><li>Smart phone application discussion </li></ul><ul><li>High School Sports in Cincinnati </li></ul><ul><li>Target Aud...
<ul><li>Social Media & Sports </li></ul><ul><li>This Week’s Class: You Teach </li></ul><ul><li>15 questions on sports and ...
<ul><li>1) What is Twitter? Why should sports teams use it? Give examples of success. (Ahlert, Bachman, Blain) </li></ul><...
<ul><li>6) What is an application for a smart phone  </li></ul><ul><li>(i-phone, Droid)? Why should sports teams use it? G...
11) Why should sports teams use Facebook. Give an examples of success. (Robben, Sanders, Schenkel, Simmons) 12) Why should...
<ul><li>Next Week’s Assignment </li></ul><ul><li>Present your research on your social media topic in a creative, engaging ...
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Media Relations in Sport: Lecture #5

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Media Relations in Sport: Lecture #5

  1. 1. Media Relations in Sport Lecture: 2.7.12 University of Cincinnati By Jackie Reau
  2. 2. Ohio Newspaper Association Survey & Discussion
  3. 3. <ul><li>Press Release Overview </li></ul><ul><li>Team logo/letterhead </li></ul><ul><li>Contact name and information </li></ul><ul><li>Lead (Summarize in two-three sentences) </li></ul><ul><li>Bio of coach, career history </li></ul><ul><li>Quotes from Athletic Director, Coach </li></ul>
  4. 4. <ul><li>Smart phone application discussion </li></ul><ul><li>App Title: High School Sports in Cincinnati </li></ul><ul><li>Target Audience(s) </li></ul><ul><li>Content (what, when, how) </li></ul><ul><li>Management </li></ul><ul><li>Cost </li></ul><ul><li>How to promote it </li></ul>
  5. 5. <ul><li>Smart phone application discussion </li></ul><ul><li>High School Sports in Cincinnati </li></ul><ul><li>Target Audience(s) </li></ul><ul><li>Content (what, when, how) </li></ul><ul><li>Management </li></ul><ul><li>Cost </li></ul><ul><li>How to promote it </li></ul>
  6. 6. <ul><li>Smart phone application discussion </li></ul><ul><li>High School Sports in Cincinnati </li></ul><ul><li>Target Audience(s) </li></ul><ul><li>Content (what, when, how) </li></ul><ul><li>Management </li></ul><ul><li>Cost </li></ul><ul><li>How to promote it </li></ul>
  7. 7. <ul><li>Smart phone application discussion </li></ul><ul><li>High School Sports in Cincinnati </li></ul><ul><li>Target Audience(s) </li></ul><ul><li>Content (what, when, how) </li></ul><ul><li>Management </li></ul><ul><li>Cost </li></ul><ul><li>How to promote it </li></ul>
  8. 8. <ul><li>Social Media & Sports </li></ul><ul><li>This Week’s Class: You Teach </li></ul><ul><li>15 questions on sports and social media </li></ul><ul><li>Each student takes one question to research and offer a presentation </li></ul>
  9. 9. <ul><li>1) What is Twitter? Why should sports teams use it? Give examples of success. (Ahlert, Bachman, Blain) </li></ul><ul><li>2) What is a QR Code? Why should sports teams use it? Give examples of success. (Christian, Coomes, Cooper, Cordetti) </li></ul><ul><li>3) What is FourSquare? Why should sports teams use it? Give examples of success. (Currin, Davidson, Deckelman) </li></ul><ul><li>4) What is LiveStream? Why should sports teams use it? Give examples of success. (Donnellon, Dotson, Eanes) </li></ul><ul><li>5) What is SMS/text messaging? Why should sports teams use it? Give examples of success. (Fant, Fields, Grouse, Harrison) </li></ul>
  10. 10. <ul><li>6) What is an application for a smart phone </li></ul><ul><li>(i-phone, Droid)? Why should sports teams use it? Give examples of success. (Hinds, Honigford, Hough, Jaga) </li></ul><ul><li>7) Provide one successful use of social media and sports ticket sales with execution, results. (Jenike, Jeter, Jones) </li></ul><ul><li>8) Provide one successful use of social media and in-game entertainment with execution, results. (Lee, Lilly, Loy) </li></ul><ul><li>9) Provide one successful use of social media and sponsorship activation with execution, results. (Lugabihl, Marshall, McGowan) </li></ul><ul><li>10) Provide one example of “What’s Next in Social Media and Sports.” (Morris, O’Bryan, Ogden, Randolph) </li></ul>
  11. 11. 11) Why should sports teams use Facebook. Give an examples of success. (Robben, Sanders, Schenkel, Simmons) 12) Why should pro athletes use Facebook. Give an examples of success. (Simons, Smith, Staley) 13) Why should a college use Facebook. Give an examples of success. (Strickland, Strine, Thompson) 14) Why should a sports event use Facebook. Give an examples of success. (Uckotter, Weber, Williams) 15) What is Groupon? Why should a sports team consider using it? (Wuest, Petersen, Koman)
  12. 12. <ul><li>Next Week’s Assignment </li></ul><ul><li>Present your research on your social media topic in a creative, engaging manner to make at least three observations with three sources (typed) </li></ul>

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