Media Relations in Sport: Lecture #3

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  • 1. Media Relations in Sport Lecture: 1.17.12 University of Cincinnati By Jackie Reau
  • 2. Assignment
  • 3. TV Newsroom Discussion
  • 4. Boom Goes the Dynamite http://www.youtube.com/watch?v=W45DRy7M1no Fox 19 http://www.fox19.com/category/4219/sports
  • 5. Know Your Audience/Community Plan Assign Take Pitches Write, photograph, edit, air Get ratings Viewer comments
  • 6. Sports Broadcast Mix Pro Team News Milestone in the Market High School News Major National Sports News
  • 7. Class Discussion Plan Cincinnati broadcast for tomorrow: Jan. 18
  • 8. Next Assignment Write a one-minute sportscast (minimum: three stories) for your market’s evening news (type and turn in at next class) *Headline *Lead of story with an overview *What video you would show with the story *Wrap up