Lpga media template
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Transcript

  • 1. Public Relations Template
  • 2. Three objectives for P.R.
    • 1) This is your first look at the future stars of the LPGA Tour
    • 2) The tour stop offers a significant economic impact throughout the community
    • 3) The players are positive role models for young girls and women
  • 3. Public Relations Template
    • January (or six months out)
      • Announce return of the tournament, any new sponsors
      • Announce ‘community spirit’ award to honor contributions to community, call for nominees
      • Meet with newspaper editors; tournament is coming back-can we provide you with weekly golf tips leading up to the event?
      • Economic impact-if you don’t have one, ask your Chamber/CVB for a formula to come up with an impact statement
  • 4. Public Relations Template
    • Social Media Audit
      • Website-UP TO DATE
      • Facebook, Twitter, YouTube accounts up
      • Facebook page-actively cultivate followers (“likes”) with news, golf tips, perhaps special pricing?
      • Link to the LPGA Futures Tour page and encourage your sponsors to do the same-”Follow your favorite players all year long at www.lpgafuturestour.com”
  • 5. Public Relations Template
    • Five months out
      • Start populating social media channels with content (news releases, video golf tips, calls for volunteers, etc)
      • Remember, many TV/newspaper websites have areas where YOU can post your own community news and events! Use those channels to promote your tournament
  • 6. Public Relations Template
    • Four months out
      • Community leaders lunch at tournament site – use this to honor a person in the community who has contributed to the growth of golf/make that person an ‘honorary chair’ of the tournament
        • It’s always nice if this person is an executive with one of the major companies in the community
  • 7. Public Relations Template
    • Three months out
      • Update your social media!
      • Meet with media partners/newspaper, television, radio. What kind of stories/information/interviews can we supply to you?
        • Remember, staffs are bare-bones these days. The more stories you can offer them on a plate, the better your chances of being published/broadcast
  • 8. Public Relations Template
    • Two months out
      • Announce any special ‘days’ at the tournament: Kids’ day, ladies day, etc. Offer special Facebook ticket deal (again, to get more people to ‘like’ your page)
      • Is your past year’s winner available for a phone interview with the newspaper?
  • 9. Public Relations Template
    • One month out
      • Community P.R. event
        • Putting green in the center of town
        • “Birdies and Bordeaux” wine tasting, with funds going to tournament’s charities
  • 10. Public Relations Template
    • Week of tournament
      • Have one volunteer/staffer assigned only to handling media information
      • Touch base with area media daily on events, interview avails, etc.
      • Is there a p.r. ‘meet and greet’ that can be held away from course?
      • Write wrapups of each day and send to area media, post on social media, etc
  • 11. Public Relations Template
    • After the event
      • Prepare a media report on tournament exposure in the market, along with estimated value of media exposure
      • Use media report to show present sponsors the value of their sponsorship and to show prospective partners what a sponsorship can mean to them in area media exposure
  • 12. Year Round Initiatives
    • Celebrate the history
      • Make sure the course has photos/markers that show the LPGA stops here
    • Engage the Community
      • Have an advisory committee help with picking your award winner, etc
    • Leave a Legacy
      • Find the community’s touch point and serve it