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Lpga media template

Lpga media template






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    Lpga media template Lpga media template Presentation Transcript

    • Public Relations Template
    • Three objectives for P.R.
      • 1) This is your first look at the future stars of the LPGA Tour
      • 2) The tour stop offers a significant economic impact throughout the community
      • 3) The players are positive role models for young girls and women
    • Public Relations Template
      • January (or six months out)
        • Announce return of the tournament, any new sponsors
        • Announce ‘community spirit’ award to honor contributions to community, call for nominees
        • Meet with newspaper editors; tournament is coming back-can we provide you with weekly golf tips leading up to the event?
        • Economic impact-if you don’t have one, ask your Chamber/CVB for a formula to come up with an impact statement
    • Public Relations Template
      • Social Media Audit
        • Website-UP TO DATE
        • Facebook, Twitter, YouTube accounts up
        • Facebook page-actively cultivate followers (“likes”) with news, golf tips, perhaps special pricing?
        • Link to the LPGA Futures Tour page and encourage your sponsors to do the same-”Follow your favorite players all year long at www.lpgafuturestour.com”
    • Public Relations Template
      • Five months out
        • Start populating social media channels with content (news releases, video golf tips, calls for volunteers, etc)
        • Remember, many TV/newspaper websites have areas where YOU can post your own community news and events! Use those channels to promote your tournament
    • Public Relations Template
      • Four months out
        • Community leaders lunch at tournament site – use this to honor a person in the community who has contributed to the growth of golf/make that person an ‘honorary chair’ of the tournament
          • It’s always nice if this person is an executive with one of the major companies in the community
    • Public Relations Template
      • Three months out
        • Update your social media!
        • Meet with media partners/newspaper, television, radio. What kind of stories/information/interviews can we supply to you?
          • Remember, staffs are bare-bones these days. The more stories you can offer them on a plate, the better your chances of being published/broadcast
    • Public Relations Template
      • Two months out
        • Announce any special ‘days’ at the tournament: Kids’ day, ladies day, etc. Offer special Facebook ticket deal (again, to get more people to ‘like’ your page)
        • Is your past year’s winner available for a phone interview with the newspaper?
    • Public Relations Template
      • One month out
        • Community P.R. event
          • Putting green in the center of town
          • “Birdies and Bordeaux” wine tasting, with funds going to tournament’s charities
    • Public Relations Template
      • Week of tournament
        • Have one volunteer/staffer assigned only to handling media information
        • Touch base with area media daily on events, interview avails, etc.
        • Is there a p.r. ‘meet and greet’ that can be held away from course?
        • Write wrapups of each day and send to area media, post on social media, etc
    • Public Relations Template
      • After the event
        • Prepare a media report on tournament exposure in the market, along with estimated value of media exposure
        • Use media report to show present sponsors the value of their sponsorship and to show prospective partners what a sponsorship can mean to them in area media exposure
    • Year Round Initiatives
      • Celebrate the history
        • Make sure the course has photos/markers that show the LPGA stops here
      • Engage the Community
        • Have an advisory committee help with picking your award winner, etc
      • Leave a Legacy
        • Find the community’s touch point and serve it