Lecture notes, 2 15-17

1. Xavier University
Event Management
Lecture Notes
February 15, 2017
Jackie Reau

2. Notre Dame Football
Ticketing Review

3. Flying Pig Marathon Overview
VIDEO

4. Flying Pig Marathon Overview
Flying Pig Marathon Weekend
(10K, 5K, Kids Races, Dog Run, Full Marathon,
Half Marathon, 4-Person Relay)
Christian Moerlein Beer Series
(Bockfest 5K, Little Kings Mile, Hudy 14K/7K)
Queen Bee Half Marathon & 4 Mile

5. Community Relations
• Definition:
– The social responsibility a company or organization has to
effectively support its community and its people through
financial or human support and capital

6. Mission Statement
• Cincinnati Marathon, Inc., is a nonprofit 501(c)3
organization formed to host a national event, the
Cincinnati Flying Pig Marathon, which raises money
for charities.
• The mission of the Cincinnati Marathon, Inc., is to
provide a premier event open to athletes of all
abilities that is dedicated to supporting charities. The
event should inspire community celebration and
reward the emotions of all participants, sponsors,
volunteers and spectators.

7. Vision Statement
• THE VISION OF CINCINNATI MARATHON, INC.
• To be a high demand event filled to capacity
• To be respected within the athletic and running community as a first class
event
• To have a warm, fun, friendly atmosphere with a “WOW” factor and
surprises for all
• To increase the awareness and financial recognition of the charities
involved
• To create lasting, long-term relationships with all involved-participants,
charities, volunteers, sponsors, spectators and the media
• To be a Midwest event which highlights the strengths of the Greater
Cincinnati/Northern Kentucky community
• To capture the unique and rich heritage, history and spirit of our
community
• To use the most advanced technology available in order to facilitate
executional excellence

8. In-Class Discussion
The Flying Pig Marathon has enjoyed double digit growth
while other races have seen decreases in registration
http://www.runningusa.org/state-of-sport-us-trends-
2015?returnTo=main
What are options for growth strategies?

9. Flying Pig Essay
How can the Flying Pig Marathon sustain its registration in a
competitive and growing marketplace of US road races?
Three sources
500 word opinion essay
Due in class: Feb. 22

10. Alcohol & College Sports Essay
Address the issue of selling alcoholic beverage at college sporting
events with three source used to support either side of the
argument.
500 word opinion essay
Due in class: Feb. 22